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In the world of traffic arbitrage, ROI (Return on Investment) is the main indicator of the success of an advertising campaign. In order to maximize ROI, you need to choose the right mix: traffic source, offer and creative. In this article, let’s find out what analytical tools to use and how to test hypotheses to increase ROI.
When arbitrating traffic, it is important to analyze key metrics that affect performance:
The click-through rate of an ad.
The percentage of users who take a targeted action after a click.
The average revenue generated from each click.
The cost per click on an advertisement.
The cumulative revenue a customer generates over the entire time they interact with a product.
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Analytics tools:
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After testing is important:
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After finding a profitable mapping, it is important to:
Reallocate funds in favor of effective campaigns.
Adapt the offer, creative or targeting.
Increase ad investment and expand your audience.
Choosing the right bundle is an ongoing process of analyzing and hypothesis testing. The more data you collect and analyze, the higher the chance of maximizing ROI.
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