How to choose an offerer for traffic: step-by-step guide

In traffic arbitrage, everything starts with the offerer. Even if you have the highest quality traffic, the best creatives and a well-functioning funnel, with an unsuitable offer you just drain your money. In 2025, it’s more difficult to choose an offerer, but also more interesting: more verticals, formats and flexible terms. In this article, let’s understand how to choose an offerer correctly and not get into a minus.

📌 What is an offerer and how it works

Offer is an offer from an advertiser for which the webmaster is paid money. As a rule, the advertiser places an offer in a CPA-network, and you, as an arbitrageur, get an affiliate link. Brought a user on it – got paid for the target action:

• Registration
• Purchase
• Installing the app
• Submitting an application
• View videos, etc.

Each offer has:

• payout is the amount you get per conversion
• geo – what countries it works in
• vertical – the topic of the offerer (nutra, deiting, finance, etc.)
• allowed traffic – allowed traffic sources

🔍 Step 1: Define the vertical for yourself

The vertical is the direction you’ll work in. Each has its own pros, cons, and traffic requirements.

Popular verticals in 2025:

• Nutra – health products (supplements, creams, vitamins). Good CR, high payout, goes well in the bourgeois.
• Dating – dating, subscriptions, paid chats. Suitable for push, pop, TikTok, Telegram.
• Gambling/betting – casinos, betting. High payout, but strict rules, need creativity and cloaking.
• Finance – microloans, banks, credit cards, investments. High quality traffic, goes well through SEO and context.
• Commodity – sale of physical goods. Especially relevant under local GEO.
• Mobile (mobile subscriptions) – subscriptions to mobile services. Great in Tier-3, especially in conjunction with push.

If you’re a beginner, start with gutra or deiting: simple creatives, low entry, fast results.

🗺️ Step 2: Take GEO into account

Geo is the region for which the offer works. GEOs are divided into three categories:

• Tier-1 – USA, Canada, UK, Germany. Expensive traffic, but high payouts. Suitable for experienced arbitrageurs.
• Tier-2 – Eastern Europe, Latin America, Turkey. Balance of price and quality.
• Tier-3 – India, Philippines, Africa. Cheap traffic, but low CR and ARPU.

Example: if you have cheap push traffic – it’s better to choose an offerer on India, Brazil or Egypt. And if you know how to pour TikTok on white-hat apps – take Tier-1.

💡 Step 3: Look where your traffic is coming from

Offer should match the traffic source. CPA networks often specify allowed sources: it’s important!

Summary of sources:

Example: if you have push traffic – do not take an offerer that bans this source. You’ll be banned without payouts. And you will be banned.

🧪 Step 4: Analyze the offerer by metrics

Before you launch, study the characteristics of the offerer:

• Payout – how much they pay per conversion. The higher the better, but not always: there may be a low CR.
• CR (Conversion Rate) – how many percent of users take the targeted action. Ideal: 5-15%.
• EPC (Earnings per click) – average revenue per click. An important indicator of profitability.
• Hold – how many days the payment will arrive. The standard is 7-14 days.
• Caps – daily/weekly limits. May interfere with scaling.

A sample analysis:

• Offer A: payout – $8, CR – 10%, EPC – $0.8, hold – 7 days
• Offer B: payout – $25, CR – 2%, EPC – $0.5, hold – 14 days

Conclusion: despite the higher payout, Offeror B may be less profitable.

🔎 Step 5: Use spy services and analytics

Before you pour, check:

• What traffic to this offer run others
• What creatives are used
• From which GEOs and into which verticals

Popular spy services:

• AdHeart
• Anstrex
• BigSpy
• AdPlexity

It’s also worth exploring Telegram feeds with a selection of bundles and case studies.

🚫 Step 6: What to avoid

• Overly fresh offers without statistics
• Offers with low EPC
• Banned traffic sources (may not pay out)
• Non-quality lendings (especially on the bourgeoisie)
• Offers with unrealistic promises

🛠️ Tips & Lifehacks

🎯 Conclusion

The right choice of an offerer is 50% of the success of the bundle. The offerer should match your source, geo, vertical and experience. Don’t chase the high payout – chase the real profile. Analyze, compare, test. And don’t be afraid to try new things: even a strange offer can “work” if you choose the right pitch and audience for it.

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