According to Statista, the video advertising market is expected to reach $241 billion by 2028. Video content is becoming the most popular advertising format. According to the magazine Cookwithcrafted, video ads reach 25% more audience than static images. And media Dashhudson claims that video ads have a 48% higher conversion rate than static ads.
Today we’re going to look at pre-rolls, which are ads that are shown before the main video content. We will discuss for which areas pre-rolls are the most effective and find out where you can get materials for their creation.
Which verticals are better to cast through prefills
Pre-rolls can successfully convert across different verticals, but their effectiveness depends on the type of platform. Pre-rolls are often placed on video hosting sites, pirated resources, and sites with pornographic or other addictive content.
On video hosting sites, users are not tuned in to content from gray verticals, and prerolls, product, and e-commerce work better here. If the focus is on gray verticals, then adt sites and pirate platforms are perfect. These platforms are better suited for verticals not related to the sale of physical goods. Our experience shows that prerolls work most effectively in the following verticals:
- Adult – porn, adult games, webcams
- Dating
- Gambling
The choice of the topic depends on where the pre-roll will be directed. For example, it makes no sense to advertise adult content on websites with pirated TV series and movies, as it will not give any result. But casinos and betting can work well there.
However, the main difficulty lies not in the selection of platforms but in the search for source materials for preroll creation. We will pay attention to this topic.
Sources for video creatives: the best resources
Many newcomers to arbitrage believe that video advertising should include an actor, professional filming, and other elements typical for videos of big brands. This is a misconception, as it all depends on the topic you are going to target.
Promos work great in such verticals as gambling, debit and adalta. Let’s look at where you can find creatives for these areas.
Gambling
In the world of gambling, sources of information are easy to find: YouTube and Twitch are full of videos in which streamers spin casino reels and win large sums. You can simply launch any of these videos and use a program like Bandicam to record the necessary fragment.
If the goal is to see the gameplay without the streamer’s distracting emotions, select another video, enlarge the screen and start recording as well.
Adalt
Adalts are even simpler, and a lot depends on the offer you are promoting. If you are promoting a porn site, it is enough to create a small collage of different videos from this site. If your offer is a webcam site, the process is similar: you record videos from different broadcasts. Sometimes you don’t even need to change the sound. You can find a lot of videos on BongaCams to create advertorials.
Adult games are more complicated: you have to spend money to get access to them. However, rest assured that most of the gameplay of these games has long been available on Xvideos as separate videos. You just need to download them and use them in your creatives.
Data
Protos for dailies are often shown on adt resources, so webcams are also suitable for finding source material. Another great source for finding content is Telegram.
On Telegram, you can find a lot of videos from girls who directly declare their desire to meet. For convenience, such videos are often collected in special channels designed for dating. You can take any of these videos and add text through a video editor, for example: “Looking for a guy, meet here…” – and insert a link to the offer. The image below shows a frame of one of these videos.
What not to do?
Many beginners often turn to search engines by entering queries like “sources for creatives in adalta”. This approach has two drawbacks. Firstly, if you do find something, you can be sure that other arbitrators have already analyzed these materials for their creatives. Secondly, you can search for hours and find nothing.
Conclusion
Promos are a powerful format, especially effective in adt and gambling. Their editing is not as complicated as it might seem at first glance, and they can attract a significant amount of quality traffic. The main thing is to make them attractive enough for the viewer to want to watch and click on them.
