In traffic arbitrage, text is the first step to high conversions. A well-written post can decide the fate of a campaign, whether it’s a CTR increase or wasted budgets. But how do you make sure that the text catches, sells, and evokes emotion?
This guide will help you:
- Learn how to build the structure of posts correctly.
- Write a text that sells from the first words.
- Use triggers and psychological pain to increase interest.
You will learn about format, social proof, effective CTA, and get a ready-made text builder to create your sales posts faster.
How to start the right way
The fear of the “white page” can make it difficult to create a sales copy. It often ends up with a long introduction that doesn’t generate interest.
An example of a bad introduction:
“Dietary supplements are important for maintaining health. They help to improve metabolism, fill you with energy, and strengthen your immune system. But finding a quality product can be difficult…”
This does not arouse instant interest. The reader immediately loses attention.
What to do? Start with an offer!
The first lines of the text should contain benefits, triggers, and a clear offer.
Examples of effective beginnings for the gut:
- “Get rid of chronic fatigue in 30 days! A unique complex of vitamins with a -50% discount. The promotion is valid only until the end of the week!”
- “Do you want to have clean skin? Our detox capsules have already helped 10,000 people. Try it!”
- “We are launching a new course for arbitrageurs! Learn how to set up campaigns on the gut feeling and get +300% ROI!”
Why does it work?
- The offer is clear and understandable.
- The text emphasizes the benefits for the reader.
- Numbers and time limits are used to create a sense of urgency.
Text formatting
General rules:
- Short paragraphs. Readers scan text, not read it in full.
- Highlight key phrases. For example: 50% discount, the first 5 customers will receive a bonus.
- Calls to Action (CTAs). Always indicate what needs to be done next: “Order now”, “Follow the link”, “Write to the directors”.
An example of a post structure for the inside:
- Problem: “Fatigue, skin rashes, decreased immunity?”
- Solution: “Our natural vitamins will help restore energy and improve well-being in 2 weeks.”
- Offer: “Try it now with a -30% discount. The offer is valid only until January 25!”
- CTA: “Follow the link to place an order.”
Using triggers and pains
It is very important to understand the pains and needs of the target audience (TA) for gut posts.
Examples of pains:
- “I have no strength to do my own thing.”
- “Constant rashes and skin problems.”
- “Weight that does not decrease, even with diets.”
How to integrate triggers into text:
- “Have you tried dozens of weight loss products, but none of them work? We have created a complex that blocks hunger and helps you lose weight without stress!”
- “Do you want to look younger? Our collagen capsules restore skin elasticity in 21 days.”
Social proof
Add real testimonials or statistics to prove the effectiveness of your product or service. This increases the reader’s trust and helps them make a decision.
Why is social proof important?
- People trust real-life examples. Testimonials create the feeling that the product has already been tested by others.
- Numbers and statistics add professionalism to your text.
- Emotional user stories evoke empathy and motivate.
The format of social proof:
- Short text with a quote from a customer.
- Photo of the product or results of use.
- Graphics that emphasize statistics.
- Laconic headline: “94% of satisfied customers. Join us!”
Examples:
- “94% of our clients reported improvement in skin condition in 2 weeks.”
- “We have over 5000 positive reviews. Here’s what our customers have to say…”
- “Olya, 28 years old: “I finally got rid of chronic fatigue! Vitamins really work.”
Call to action (CTA)
A post without a call to action is ineffective. Always indicate what to do next:
- “Order now by clicking the link in your profile.”
- “Write to us in the chat and get a free consultation!”
- “Hurry up and place an order with a -50% discount! The quantity of goods is limited.”
With this constructor, your posts will become not just noticeable, but also effective!
