Artificial intelligence has already moved beyond analytics and automation. Today, it is actively influencing marketing creativity as well. Many AI tools on the market allow you to create creatives faster, test hypotheses, and improve campaign effectiveness. But this raises another question: how do you choose a tool that actually works for your specific tasks, rather than just looking “trendy”?
In fact, this is a whole new level of advertising. Whereas creation and testing used to take weeks, now it can be done in days or even hours.
According to a McKinsey study, companies that have already integrated AI into their business processes are actively scaling up their use. And most often, this is in marketing and sales.
Let’s explore which tools are worth considering and how to determine what’s right for your business.
Superside
Superside is a service that combines AI tools with the expertise of designers and creative strategists. The company offers a full range of services related to the creation of advertising creatives:
- AI-powered ad design
- creatives for social media
- generation of custom image libraries
- scaling brand visuals
- creating videos, animations, 3D graphics, and illustrations
- developing copywriting and concepts
In addition, Superside handles broader tasks: from branding and web design to marketing strategy and presentations.
What’s the difference?
The main idea is that AI alone doesn’t produce results without a person who understands marketing. That’s why the focus here isn’t on “generating a banner in 2 minutes,” but rather on:
- testing ideas faster
- increasing the effectiveness of creatives
- optimizing design costs
- getting results that actually work in advertising
According to the company, this approach allows for up to a 45% increase in creative efficiency and significant budget savings.
Superside operates on a subscription basis. Companies gain access to the team and AI tools for a fixed monthly fee. This differs from traditional agencies, where pricing is often opaque and depends on each individual project.
Another plus is the ability not only to get creatives but also to learn how to work with AI within your own team. The service helps integrate generative AI into workflows.
Who it’s for
Superside makes sense in cases where:
- you need to regularly create a large volume of creative assets
- there is ongoing work with advertising
- the team wants to scale content production
- the business is looking for a balance between automation and quality
Key details
- Pricing: custom, depends on the tasks
- Geography: global team
- Who it’s for: medium and large companies with a high volume of creative assets
AdCreative.ai
AdCreative.ai is one of the most popular AI services for creating advertising creatives. It is often chosen by teams that need to quickly generate a large number of options for testing.
The platform covers basic marketing tasks:
- creating ad creatives
- generating copy and headlines
- content for social media
- video ads
- analyzing competitors’ creatives
- access to an ad library
How does it work?
AdCreative.ai’s main feature is its results-oriented approach. The service uses data to:
- select creatives that convert better
- generate variations for different audiences
- help test approaches faster
According to user reviews, this can lead to a noticeable increase in conversions and CTR. Another important point is that the system gradually “learns” your brand. It memorizes colors, fonts, and style so that new creatives align with your brand identity.
Who is it for?
AdCreative.ai is a good fit for:
- small and medium-sized businesses
- teams that actively test ads
- marketers who need speed rather than complex custom solutions
- working with multi-platform campaigns
Important details
- Price: starting at $29 per month
- Focus: data-driven generation of creatives and copy
- Who it’s for: SMBs and teams scaling their advertising
Narrato
Narrato isn’t just a tool for generating ad creatives. It’s a full-fledged AI assistant for content management that covers a much broader range of tasks. The platform helps:
- create ad templates
- write and edit copy
- plan content
- generate SEO-optimized content briefs
- create images and graphics
What makes it unique?
Narrato’s main focus isn’t advertising per se, but systematic content management. The tool is ideal for those who:
- run a blog
- work with social media
- develop content strategies
- do SEO
A standout feature is AI Content Genie. This feature can automatically generate posts and media content weekly, including ideas and visuals. Content can be scheduled for later posting right away.
The platform also allows you to create your own templates and manage content within a unified system rather than as separate tasks.
Who is it for?
Narrato will be useful for:
- entrepreneurs and small teams
- those actively engaged in content marketing
- SEO specialists
- businesses that prioritize consistent content
Important details
- Price: starting at $44 per month
- Focus: content marketing and SEO
- Who it’s for: small businesses and solo professionals
InVideo
InVideo is a tool that lets you create videos practically from scratch, even if you have no experience in video editing. The platform covers key tasks for working with video content:
- creating videos for YouTube
- generating videos from slides
- “talking” AI avatars
- scriptwriting
- generating videos from text
- voiceover and voice synthesis
- creating faceless content
How does it work?
The logic is simple. You enter a topic or a short description, and the AI puts the video together on its own:
- generates a script
- selects visuals
- adds subtitles
- creates voice-over
- adds music
After that, you can edit the video using text commands. In other words, instead of traditional editing, you simply describe what needs to be changed.
What are the benefits?
InVideo lets you quickly launch video content without significant resources. This is especially useful for:
- testing video creatives
- launching YouTube or TikTok content
- creating promotional videos
- generating content for social media
Essentially, it’s a way to go from an idea to a finished video in minimal time.
Who is it for?
InVideo is well-suited for:
- small and medium-sized businesses
- marketers with no video experience
- teams that need content fast
- testing different video formats
Important details
- Price: there is a free plan; paid plans start at $20 per month
- Focus: quick video creation via AI
- Who it’s for: SMBs and those looking to scale video content
Creatify
Creatify is an AI tool tailored for creating short video ads for social media. It’s particularly well-suited for teams actively testing creatives and working with performance marketing. The platform allows you to:
- generate videos based on a product link
- create AI avatars
- write scripts
- add voiceovers to videos via text-to-speech
- create multiple video versions at once
How does it work?
To create a video, simply enter a product URL or a short description. Then the AI automatically generates:
- script
- visuals
- voiceover
- video structure
After that, you can refine the result through settings and customization.
What’s the main feature?
Creatify’s strongest feature is Batch Mode. This feature allows you to create multiple versions of a single video at once. For example, you can generate 10+ creatives for different approaches or audiences. This is useful for testing when you need to quickly figure out what works best.
AI avatars are also worth mentioning. They look quite realistic and can boost engagement in videos.
Who is it for
Creatify will be useful for:
- eCommerce businesses
- DTC brands
- app developers
- marketing agencies
- teams that actively test ads
Key Details
- Price: There is a free plan; paid plans start at $27 per month
- Focus: video ads and rapid creative testing
- Who it’s for: performance teams and scaling brands