How to promote gambling and betting offline in 2025: a guide for beginners

The iGaming niche has proven to be one of the most profitable in the field of affiliate marketing in recent years.

But is it possible for a beginner to make money on gambling and betting?

Yes, it is possible! In this guide, you will learn how to monetize gambling and betting offers. We will tell you about the most effective traffic sources in 2025, explain the differences in the target audience, teach you how to create attractive creatives and avoid the most common mistakes in this niche.

How much can you earn by promoting gambling and betting offers?

Profits in this area can vary from several thousand to tens of thousands of dollars. It depends on many factors: the chosen GEO, the optimization strategy, the number of creatives and their relevance, as well as the experience of the affiliate himself.

Speaking in the language of facts, our cases prove that the ROI of such advertising campaigns starts at 23% and can reach 116% in just a week! For example, if you pour push traffic into a popular GEO such as Brazil. As for the profit, $500 in a few days is an absolutely realistic amount. Our partners confirm this with their results and statistics. You can read the latest cases here.

Now that you know about the earning potential in this niche, let’s figure out how to achieve such results!

Learn common affiliate mistakes

How to launch without losses and immediately become profitable?

The only way is to learn from other people’s mistakes!

Here are the most common mistakes when working with gambling and betting offers:

1. Expectation of quick profit. Don’t count on instant results. First, test at least 10 prices per conversion before analyzing the data.
   
2. Ignoring optimization. This is as important a stage as creating a campaign or selecting creatives. Don’t neglect it and do everything on time.
   
3. Few creatives. Be sure to add at least 5 variations per campaign to test different hypotheses for the chosen GEO.
4. Mixing mobile and desktop traffic in one campaign. Prices for different devices differ significantly, so it’s better to separate campaigns.
5. Too narrow settings. Don’t cut off too much traffic at the start. Wait for the first results and then optimize your campaign.
   
6. Insufficient market research. Each region has its own peculiarities – both in the target audience and in the settings. Always study these nuances in advance.

Choose the most effective traffic sources for gambling and betting

Here are a few channels that we have tested and definitely recommend even for beginners – they are easy to use, work perfectly and will bring you great results!

Popups: affordable, cheap, and effective

If you have a small budget but want to succeed, pop ads are the perfect option. It’s a format that works well for gambling and betting, and according to our reports, it remains one of the most successful.

Why you should use it:

1. Affordable cost. CPM starts at $0.5 for Tier 3 and $1 for Tier 1. This is the best choice for beginners.
2. Minimum requirements. No complicated creatives are required, just high-quality landing pages that are easy to get through your CPA network.
3. Easy setup. All you need is a link and a few basic steps and you’re ready to launch your campaign!

Push: Time-tested

The push notification format is known for its effectiveness in iGaming. It has remained popular in RichAds since 2018 and still shows high results.

The advantages of push notifications:

1. Low cost per click. The price starts at $0.005 for Tier 3.
2. Flexibility in creatives. No strict restrictions like Google or Facebook. You can use any images or text.
   
3. Easy to customize. Just choose the settings, add creatives, and get results. By the way, you can get creatives for your geo for free.

Direct Click: a new format with a high CR

This format is not so cheap, but its effectiveness is impressive. All customers who go through this channel are already interested in your offer. For example, a user searches for “1xbet”, makes a mistake by typing “1xbit”, and ends up on your page.

The main advantages:

• High conversion rate. Direct click CR is 4 times higher than other formats.
• Easy to use. Only a link is required, everything else is basic settings.

Stop at proven GEOs

If you are just starting out, it is better to choose countries where you can make a profit without significant financial investments. Do not pursue fashion trends, because the competition in such cases can be too high.

The best GEOs for the gambling niche in 2025

The LATAM region is currently in the news due to its popularity. This is a good option for beginners: the market is not yet saturated, and traffic prices remain affordable. However, there are more profitable alternatives.

For beginners, we recommend focusing on Eastern Europe or Asia. Why: Many experienced affiliates are leaving these markets to test LATAM or work with Tier 1 for long-term profits. Because of this, competition in Eastern Europe and Asia has significantly decreased, while the audience size has remained unchanged.

Another advantage is the affordable price of traffic in these regions. This is an ideal choice for starting: less investment, but more opportunities for earnings.

The best CEOs for the betting vertical in 2025

In the field of betting, it is important to keep abreast of trends and events. You need to constantly monitor sports competitions in each country and take into account popular sports.

For example, in LATAM, football is the main passion. People actively attend local matches, and this should be taken into account when planning campaigns.

The main strategy for betting offers is to choose several GEOs and follow key sporting events, such as Euro 2024 or the National Cricket League in India and Bangladesh.

Create creatives that will make a difference!

Creating creatives for the iGaming niche is not that difficult. There are a lot of examples and cheat sheets on the web that will help even beginners to quickly navigate and find inspiration.

But there is an important nuance: you need to clearly understand that your gambling and betting audience has its own characteristics. And this is what you need to take into account to get a high conversion rate.

The best ideas for creatives: TOP-3 approaches

We have collected several universal examples that will suit both beginners and experienced players in this field. These ideas will provide a high CTR regardless of your level.

1. Bonuses – uniqueness above all else.
   Nothing attracts the audience like interesting bonuses. Players are constantly looking for great deals and big rewards. In your creatives, be sure to show all available free spins, cashback, or other bonuses from the brand. This works for any GEO, no exceptions.
2. Focus on events.
   If you work with betting offers, pay attention to sports events. For example, let your audience know about the hottest match of the season and offer special offers for new customers. Don’t forget to localize your creatives according to the audience!
3. Underline the key advantage.
   Highlight what makes your offer unique: the security of the platform, the variety of slots, or the ability to play without a deposit. Any unique feature that sets you apart from competitors will be effective for both verticals.

Important! These ideas will be great for launching your advertising campaign. And if you want more cool examples, check out our betting and gambling guides!

Optimize your PPC

After launching your campaign and testing at least 10 CPCs, it is very important to make sure that your ad campaign is actually working and generating revenue. That’s what optimization is for.

Optimization can be done both manually and automatically. However, the manual approach can be quite difficult for beginners, so it is better to pay attention to automated optimization.

Conclusion

Now you have all the tools to create a successful gambling or betting campaign, as well as a detailed step-by-step guide that will become part of your daily work.