In recent years, the iGaming industry has become one of the most profitable and rapidly growing niches in affiliate marketing, and Telegram’s flexible advertising system allows you to monetize gambling and betting offers even more effectively.
How to make a good profit on iGaming in Telegram? In this article, the RichAds advertising network team explains how to convert offers in this vertical into real profit.
Why Telegram has become an effective platform for iGaming
Over the past two years, Telegram has evolved from a simple messenger into a full-fledged promotion platform with millions of active users, built-in mini-apps, and a flexible advertising system. For iGaming, this means the emergence of a unique channel for attracting an audience, where you can effectively build communication with players and ensure a high level of engagement.
Telegram channels, bots, and mini-apps allow you to create your own gaming communities, launch promotions, and bonus programs. At the same time, advertising on Telegram remains more native and does not annoy the user, which results in a lower cost per click and higher engagement.
This is especially important for the iGaming vertical: potential players make impulsive decisions about participation, and if the ad looks natural, the path from click to deposit becomes as short as possible.
What other advantages does Telegram have for launching gambling?
- Unlike Facebook and Google, Telegram is more loyal to gambling, especially when placing ads through affiliate platforms such as RichAds, where you can place casino ads in mini-apps.
- This platform has high engagement. Telegram users actively read channels, participate in chats, and click on interactive elements. The average CTR for ads in the messenger can be several times higher than on other platforms.
- Advertising on Telegram can only be launched through personal agreements with the channel owner or through agencies, but if you want to launch advertising yourself, take a look at the advertising format within mini-apps.
Telegram advertising formats
Today, Telegram supports several basic advertising formats (official messenger advertising and advertising in Telegram channel posts, as well as a new feature at the end of 2024 – advertising within Telegram mini-apps), each of which can be used depending on the goals of the campaign.
When selecting formats, keep in mind that in 2026, the format of advertising in mini-apps continues to gain popularity. Advertising in mini-apps works great in the iGaming vertical, where you can effectively promote mini-casinos or games.
Let’s take a look at all the available types of advertising on Telegram.
Advertising in Telegram mini-apps
1. Banner ads
Compact static or animated banners built into the mini-app or channel interface. They work to build brand awareness and inform users about bonuses, tournaments, or new slots.
2. Interstitial ads
Full-screen creatives that appear between user actions. This is the ideal format for “hot” offers—limited promotions and bonuses. Interstitial ads allow you to instantly grab attention and increase CTR.
3. Video ads
Short videos that automatically play in the Telegram feed or mini-app. This format is great for showing off the casino interface, winnings, or bonus opportunities.
4. Native ads
Native ads are integrated into the content—for example, into the interface of a mini-game or Telegram bot. This format is perceived as part of the product rather than as external advertising. It is an effective option for iGaming, as the ad organically continues the gaming process.
5. Playable ads
Interactive ads where users can try a mini-version of the game or demo mode of the slot directly in Telegram. This format is ideal for demonstrating the UX of a casino or slot before registration.
What creatives for iGaming work in Telegram
The Telegram audience reacts quickly to visuals, so the quality of the creative is a key factor for success.
- Use calls to action: phrases like “Get your bonus now” or “Hit the jackpot before midnight” increase conversion rates.
- Add elements of urgency and exclusivity: specify that the promotion is time-limited — this encourages instant decisions.
- Show examples of real winnings: stories from other players increase user trust.
- Adapt creatives for different geographies: this helps you “reach” the right audience.
How to work with Telegram traffic through RichAds
The RichAds advertising network offers large-scale, high-quality Telegram traffic for the iGaming vertical. Clients can choose from a variety of formats (banners, interstitials, native, video, playable), detailed targeting, as well as technical support at every stage and assistance in selecting creatives.
How to effectively launch an iGaming offer on Telegram?
1. Choose the best geos for iGaming
When choosing a geo, pay attention to the LATAM (Latin America) region, which is considered one of the fastest growing destinations for arbitrageurs in the iGaming vertical. The market here is not yet too competitive, and the cost of traffic remains moderate.
If you are just starting to work with iGaming, it is worth testing Eastern Europe and Asia. These geos are not yet oversaturated, while traffic volumes remain consistently high.
Other inexpensive but profitable geos for gambling and betting include the following locations:
- Egypt
- Bangladesh
- South Africa
- Malaysia
- Philippines
- Brazil
- Chile
When testing, start with a few creatives and geos. Telegram allows you to quickly understand which platforms give the best response. Start with small budgets to collect statistics.
2. Create creatives
Once you have decided on the advertising format, create suitable creatives: for advertising campaigns in this niche, emphasize the thrill and sense of limited time with clear calls to action and limited offers.
3. Set up campaigns, targeting, and tracking
During the initial testing phase, use the broadest possible targeting, but limit the frequency of impressions to 1-2 clicks per user per day so that the ads do not cause irritation and become “blind.” At the start, it is not worth narrowing down the selection by language, devices, and operating systems.
Select the type of audience: premium Telegram users/motivated or unmotivated users/audience with a positive wallet balance. It is better to test several categories at once to compare the results and determine the most effective one.
After that, set your budget and initial bid. Discuss with your manager what bid will be optimal for the selected GEOs.
Without accurate tracking, it is impossible to understand which sources and creatives are really profitable. Use trackers (such as Binom, Voluum, or built-in tools in RichAds) to track CTR, CR, and ROI for each ad and platform. This will help you weed out ineffective sources in a timely manner, identify strong combinations, and scale only those traffic sources that actually convert.
4. Optimize traffic
Keep only effective sources, add them to the whitelist, and add low-quality ones to the blacklist. Update creatives regularly so as not to annoy users.
4. Scale your campaign when results are stable
Identify which geos, creatives, and audiences are performing best. Use tracking to monitor which traffic sources are generating few conversions. Always stick to the strategy: first test, then optimize, and only then scale.
Once you’ve found a combination that gives you a stable profit, increase your budget, add new formats, and additional geos. Telegram traffic scales well if you don’t lose the quality of your creative.
Conclusion
Telegram is one of the best platforms for promotion in the iGaming vertical. It combines high engagement, a variety of formats, and flexible targeting — everything you need for profitable campaigns.
In 2026, the combination of Telegram and advanced advertising formats opens up excellent opportunities for marketers and arbitrageurs to achieve high profits, provided they take a competent approach. By choosing the right GEOs and niches, selecting advertising formats, and carefully optimizing creatives, you will significantly increase your chances of turning Telegram traffic into real profit.