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The social media account market is actively developing. If you have a few spare Instagram or Facebook accounts with a good reputation, there will always be arbitrageurs who want to buy them. In the world of online marketing, accounts are a necessary resource, like thread for a sock factory or plastic for a recycling plant.
Where and how can you sell an Instagram account? What is the potential profit and is it possible to make money on it regularly? You will find answers to these questions in today’s article.
The platform prohibits the transfer of accounts to third parties. But as arbitrageurs, we will find a way around these restrictions, right? The main thing is to do it wisely. If you have not hacked someone else’s account but gained access to it through commercial agreements, the maximum you can face is a block. But you can always buy a new one.
The cost of an Instagram account depends on the following factors:
The more followers, the better. If you have less than a thousand subscribers, try to reach this number. Cheating is undesirable, as the cost also depends on the quality of the followers. An account with less than 1,000 followers can be sold only if it is highly engaged. However, it is easier to increase the number of followers than to increase their engagement.
The younger the audience, the better. The most valuable subscribers are teenagers and young people under 25. Gen Z is the most active and profitable audience for your account, as they already have some finances and are able to respond to online advertising in a habitual way.
The easier it is to monetize a niche, the more it costs. Accounts that are dedicated to cooking, business, or cosmetics are much more popular than pages with analytical content.
It is important that engagement corresponds to the number of subscribers. The ideal indicator is when 10% of subscribers actively like your posts. In addition, engagement is measured by the number of comments, video and story views, as well as reactions to stories – the more the better.
Comments should be left by real people. It is not difficult to distinguish a real account from a fake one even for an inexperienced social media user. Fake pages are often closed or have minimal content. Bots are usually recognized by names consisting of numbers and meaningless symbols.
Warning! If you are planning to buy an account on OLX, be sure to ask the seller the following questions. Ask for screenshots from the page analytics that can be found inside the account, a demonstration of the audience and growth dynamics over the past months, if available, and not just an account waiting for a new owner.
Practice shows that sellers on OLX often add such screenshots to their ads. If you decide to sell your account, we recommend that you add such confirmation screens right away to attract attention. In addition to standard photos, add screenshots of ad requests and proof of product quality through reach statistics. This will significantly increase the number of applications.
In our country, many sellers sell accounts through OLX without any hassle.
Here are some examples of accounts that can be found for sale:
You can also find prices for other accounts:
For a million+ audience, you can really get 100,000 UAH when selling an account.
In addition to OLX, there are several other ways to sell an Instagram account:
Although the market dictates certain rules, there is no defined “market” value: the arbitrage market with its cunning participants provides room for maneuver. That is, you can sell your account for as much as your chutzpah will allow. Your account is lying quietly and does not require attention, while someone may urgently need to buy it today and will be ready to pay twice or even three times as much. Therefore, do not hesitate.
Algorithm for the seller:
It is worth noting that the transfer of data before receiving payment is impractical. When selling an account, the advantage remains with you, because the buyer usually bears more risks.
If the sale is made through an exchange, it may withhold the transfer of the account until payment is confirmed. Cooperation with exchanges is possible, but you should be careful, as most of them are Russian. For example, even Funpay, which has a Ukrainian localization, was created in the aggressor country: this is evident from the link to VKontakte on the main page and the mention that the site was developed by Artem Lebedev’s studio. Therefore, we advise you to be careful and, if possible, first use OLX, where accounts are also well sold.
According to experience, even one mention of VKontakte on the main page of a resource can lead to its closure. This rule applies not only to marketplaces that sell pages on social networks: a similar situation is observed with text generators and spam services.
In international practice, there are also marketplaces for selling Instagram accounts, such as Socialtradia. Whether to use them or not depends on the geographical audience your profile is targeting.
To summarize:
In Ukraine, popular accounts can be sold through OLX or through direct messages to the direct. An alternative is marketplaces that sell accounts, but it is worth considering that most of them are either Russian or Western. In the case of Western platforms, it is necessary to work for the appropriate geo.