How to properly test offers and optimize ROI

One of the key tasks in traffic arbitrage is competent testing of offers and their subsequent optimization. This allows you not only to identify the most promising areas, but also to maximize return on investment (ROI). In this article we will tell you how to properly test offers, what metrics to pay attention to and what strategies will help you optimize ROI..

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What is Offer Testing?

Offer testing is the process of testing offers (products or services) for their effectiveness in specific advertising campaigns. The purpose of testing is to find offers with high conversion potential that will provide a stable income and high ROI.

Stages of Offer Testing

1. Selecting Offers for Testing

Before launching a campaign, it is important to choose the right offeers:

• Analyze vertical: Choose the niche that you understand best (nutra, betting, deeting, etc.).
• Target Audience (CA): Make sure the offerer meets the needs of your CA.
• Comparing Offers in Affiliate Networks: Evaluate rates and terms (CPL, CPA, CPS).

Tip: Start with several offers in the same vertical to compare their effectiveness.

2. Creatives

Creatives are a key element of testing as they are what grab the user’s attention.

• Test multiple formats: banners, videos, text ads.
• Adapt to platform: Creatives for TikTok will be different from those used on Facebook or Google Ads.
• Add a call to action (CTA): For example, “Try it for free” or “Download now”.

Tip: Use A/B testing to determine which creatives perform better.

3. Launch a test campaign

In the launch phase, it’s important to:

• Set a budget: Allocate the amount you are willing to spend on testing (usually $100-$500).
• Split traffic: Direct traffic to multiple offsers at the same time for comparison.
• Track metrics: ROI, CTR, CR, EPC (earnings per click).

Tip: Use trackers (e.g., Voluum, Binom) to track statistics in real time.

4. Analyze results

After collecting the first data, analyze:

• Determine successful offsers: Compare conversions, ROI, and other key metrics.
• Identify inefficiencies: You may need to improve creatives, change your traffic source, or discard offsers that aren’t working.

Tip: Keep 1-2 most successful offers for further work.

How to optimize ROI?

Optimize ROI is the process of improving profitability by analyzing and adjusting advertising campaigns.

1. Optimizing Creatives

• Test headlines and images: Even small changes can increase CTR.
• Segment your audience: Create creatives tailored to specific CA groups.

2. Work with traffic sources

• Analyze the effectiveness of sites: Remove low-performing sources and focus on the best ones.
• Use remarketing: Recapture users who showed interest but did not convert.

3. Improving Landings

• Optimize loading speed: Landings should load in less than 3 seconds.
• Add trusted elements: Testimonials, certificates, guarantees.
• Test different versions: Compare lendings with different design and texts.

4. Work with affiliate networks

• Discuss terms: Try to negotiate a higher rate for popular offerers.
• Use exclusive offers: They often produce better results.

5. Data analysis and scaling

• Focus on successful bundles: Increase your budget for offers and bundles that work.
• Take advantage of Lookalike audiences: Find users similar to your target audience.

What metrics to track?”

For successful testing and optimization, keep track of the following key metrics:

1. ROI (Return on Investment): Return on Investment metric.
2. CTR (Click-Through Rate): Percentage of clicks on ads.
3. CR (Conversion Rate): Percentage of conversions out of total clicks.
4. EPC (Earnings Per Click): Earnings per click.
5. CPC (Cost Per Click): Cost per click.

Closure

Offer testing and ROI optimization is not a one-time process, but an ongoing effort that requires data analysis, experimentation, and a willingness to change. By following the steps and strategies described above, you will be able to minimize risks and increase the profitability of your campaigns.