How to deal with "gray" traffic after stricter moderation in 2025

In 2025, advertising platforms have strengthened measures to combat rule violations, which has made it much more difficult for arbitrageurs to work with “gray” traffic. However, this does not mean that such campaigns have become impossible. In this article, let’s look at effective approaches, moderation bypasses and new ways to create creatives for complex niches.

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What is “gray” traffic?

“Gray” traffic is a stream of users who are attracted through offers and creatives that are on the edge of acceptable rules of advertising platforms. Such offers often include:

Working with such offers requires not only a creative approach, but also a deep understanding of moderation mechanisms.

Moderation workarounds in 2025: effective techniques

1. Cloaking: a high-level approach

Cloaking remains one of the most effective moderation bypass techniques. This approach allows you to show one content to moderators and a completely different content to the target audience.

Techniques of cloaking:

• Use of specialized services (Noipfraud, Fraudbuster).
• Customize filters based on IP-addresses, geolocation, device and other parameters.
• Masking a real-life landing page as legitimate content.

Important: Cloaking is a risky method. Use it only on accounts that are prepared for possible blocking.

2. Quality pre-landing pages

Pre-landing pages help reduce the likelihood of blocking by providing a “soft” product presentation. Key elements:

• Neutral design: no mention of controversial topics.
• Proven domains: use high-level TLDs (e.g., .com, .org).
• Maximize adaptation to platform rules: avoid loud promises and forbidden words.

3. use of local networks

Local ad networks moderate content less strictly than global giants (Google, Facebook). Examples:

• AdCash
• PropellerAds
• ExoClick

4. Account and proxy rotation

For successful launch of gray campaigns, constant account rotation is important.

• Farm accounts: create and warm them up in advance.
• Use proxies: quality IPv4 and IPv6 proxies from trusted providers can help you avoid blocking.
• Buy ready-made accounts: choose reliable providers.

New approaches to creating creatives for complex niches

1. Using neural networks

Artificial intelligence opens up new opportunities for creating unique and effective creatives:

• Image Generation: MidJourney, Stable Diffusion.
• Writing Texts: ChatGPT, Jasper AI will help create titles and descriptions that pass moderation.
• Content Optimization: AI algorithms analyze data and suggest the best options for creatives.

2. Microtests on niche sites

Testing creatives on less rigorous networks such as TikTok or Reddit Ads can reveal what works for your audience.

3. Storytelling as the foundation of creatives

The use of storytelling engages your audience and helps you bypass strict moderation. Example:

• Instead of directly mentioning the product, tell the story of someone who solved a problem thanks to your solution.

4. Content localization

Creating creatives in the local language, taking into account the cultural characteristics of the audience significantly increases conversion rates. In addition, such ads are less likely to be suspected by moderators.

Practical tips for working with “gray” traffic

Conclusion

Working with gray traffic in 2025 requires creativity, technical skills, and a willingness to take risks. Using advanced methods to bypass moderation, quality creatives and process automation can minimize losses and increase ROI. Follow the trends, test new approaches – and success will not be long in coming!