How to scale In-App traffic in gambling? Tips from Sonya from 1win Partners

In-App traffic is gaining momentum, and if you are still focused only on FB or Google, it is time to expand your horizons. Why is this channel one of the most promising in 2025, and why is it especially profitable to launch In-App at 1win? This is what Sonia, Affiliate manager of 1win PartnersIn this article, she shares her expert opinion and practical insights from the first hand.

What is In-App traffic and why should you pay attention to it now?

In-App traffic is mobile traffic generated directly within applications. In-App advertising can be in the form of banners, short interactive videos, or rewards for viewing (mostly in games). If earlier this channel was considered experimental, in 2025 it is confidently among the key sources of high-quality and solvent traffic.

Why In-App is relevant now:

What is the uniqueness of In-App traffic?

Smartphones are an integral part of everyday life today. People wake up, fall asleep, and spend most of the day interacting with mobile applications. This creates unique opportunities to reach a wide audience around the world and place ads at the most opportune moments.

In addition:

Difficulties when working with In-App traffic

Despite the great potential, there are also challenges:

• Lack of information and specialists. This is a rather “closed” channel with a limited number of guides, cases and reviews, especially in gambling.
  
• High entry threshold. You need a team, budget, access to applications and DSP platforms.
  
• A full-fledged infrastructure is needed: analytics, funnel, A/B tests, retention tools.
  

How to launch an In-App and why 1win is the best choice?

It is impossible to give clear instructions on how to launch an In-App campaign – everything depends on the bundle: application, advertising network (DSP), creative. You need tests, analytics, and patience. We offer our partners unique analytics and segmentation capabilities.

Why it is profitable to pour on 1win:

• Full analytics:for each buyer, creative, and application. Funnels, average check, payback, revenue by month – and we share this data with partners.
  
• Player segmentation:activity, number of deposits, high rollers – we give recommendations on approaches.
  
• Work on retention: vouchers, push notifications, promotions – everything to retain and improve the quality of traffic.
  

In-App forecasts and trends in 2025 from Sony 1win Partners

We believe that the share of In-App traffic will grow. But this is not a “magic button”, but a source that requires deep analytics and teamwork.

The future belongs to the affiliate + manager partnership. This is the only way to consistently achieve high results, minimize risks, and increase profits. We advise you to test In-App on any GEO that has stable analytics and payment methods.

Conclusion

In-App traffic is one of the most difficult but also the most promising sources. It requires competencies, resources, and patience. However, with the right approach and experienced managers, it can bring a consistently high income. Right now is the best time to start testing and scaling In-App while the competition is even lower.