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RevDuck is an affiliate that has achieved good results in the Tier-1 gambling market in a short period of time thanks to its fast processes and team. Their Team Lead shared insights into their daily work: from KPI control to partner decisions. This article will be useful for executives, arbitrageurs, and managers on how to maintain a strong team that consistently delivers on its plan.
Every day, RevDuck’s team lead is responsible for the stability of the team: “analytics, KPI control, manager support, process optimization, quality communication, and partner decisions.” His task is to keep up the pace and help the team achieve results.
He describes himself in one sentence: “I am the one who helps the team grow and work confidently.” This is important for arbitrageurs: the team lead sees the big picture, where traffic doesn’t just pour in, but turns into stable income that is important for everyone.
At RevDuck, the structure is as simple as possible: “There is no division of roles and no rigid control. Managers make their own decisions, and that’s what gives us speed and results. Everyone leads their partners and is responsible for both their own performance and the overall results of the company.”
When selecting team members, the priorities are motivation, adequacy, and communication skills. The main thing is to have a desire to grow and work effectively with numbers. Experience and technical skills can be developed.
To avoid burnout, we received the following advice: “Simple processes, honest communication, clear tasks, and an adequate workload. Managers need to understand why they are doing their job, see their impact on the result, have areas for growth, and feel support rather than pressure. People don’t burn out when they feel they are making progress.”
The biggest challenge is balance: “The most difficult thing is to find an approach to each person and maintain a balance between business goals and the human component. Everyone has different experiences, work styles, and motivations. And the Team Lead’s job is not just to demand results, but to build an environment where people want to grow, are not afraid of responsibility, and see the real impact of their work on the company’s results.“
In addition, the team leader must ”keep their finger on the pulse” regarding the burnout of the team and their own. Burnout is a normal and even inevitable stage in the life of any professional, especially in such intense fields as affiliate marketing and traffic arbitrage. It can affect anyone, so it is important to be able to recognize the first signs in order to give yourself a break in time to recover.
Timlid shares this method for overcoming a crisis: “I notice burnout when my concentration drops and I want to put off even simple tasks. At such moments, I take a break, rest, add sports, change my routine, and get my pace back. This allows me to keep a cool head and make quality decisions.” Life hack for managers: breaks and exercise are the key to keeping a cool head in arbitration.
Everyone should remember that taking care of yourself and understanding your own limits helps you not only survive stressful situations, but also work effectively in the long term.
Priority — profitability metrics: “ROAS, ROI, ADPU, conversions, and overall traffic quality are important to me. These are indicators that directly affect profitability. And, of course, the constant growth in the number of quality partners who consistently show results from month to month.”
The dashboard focuses on metrics that influence decisions: total deposits, conversions, ROI, traffic quality, and partner dynamics. Key partners are reviewed daily, others weekly.
So, arbitrageurs, take note: daily checks of top partners are the basis of stability.
Tough decisions: when to put a partner on pause
At RevDuck, money and processes do not exist separately from people and traffic — everything is tied to not just ”flooding” but scaling qualitatively.
In general, there are three pillars of success: “We are fast, transparent, and systematic: a simple process structure, real-time analytics, and active communication with partners. This provides pace, quality, and stability.”
Budgets are planned based on analytics: ROI, channel efficiency, and partner potential. The budget always goes where the return is greatest. Investing resources in channels with high ROI is a logical formula for rapid growth.
Take on more responsibility and don’t be afraid to work with people. Leadership is about initiative, the ability to speak and solve problems, not about a title. It’s not a status, but the ability to be responsible for others and lead them forward.
Strategic thinking, analytics, communication, the ability to make decisions and keep a cool head. And, of course, the ability to build a team and processes.
A strong Team Lead is responsible not only for their own KPI, but for the results and stability of the entire team. They build processes, make difficult decisions, and create a system where everyone can grow. It’s a different level of responsibility and thinking.
In conclusion, the role of a team lead in affiliate marketing is not just about controlling numbers and traffic, but the art of balancing people, processes, and analytics.