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Valentine’s Day is upon us – a real paradise for sellers of soft toys, chocolate and flowers. But arbitrators can also grab a piece of the pie!
A flood of traffic to the data offers before Valentine’s Day – what could be more appropriate? It’s time to figure out how to launch campaigns correctly and get maximum conversions. In this guide, we have collected all the tricks of successful promotion of daily deals through push notifications, showed examples of working creatives, and analyzed the best geo and life hacks.
Usually, arbitrageurs use pop, push, or Facebook Ads to fill in the debit offers. Facebook is great for this vertical due to its powerful targeting capabilities, but the cost of such traffic can be too high. If you are just starting out or are not ready to drain large budgets, pay attention to push and pop.
The advantages of pop traffic are maximum reach and low cost per click. This is an ideal option for beginners! Besides, it is easier to test links on pops, because the main element of testing is landing.
Today we will talk about push traffic – the most user-friendly format for testing. Why are push notifications so effective? They create the effect of personal communication, as if the message is addressed to the recipient, and not just a wide mailing. No other type of traffic gives such a sense of personalization – and this is a big plus for engaging users in the process of de-engagement.
The main factor of successful conversion on push is creativity. It should look as natural as possible, as if it were a normal conversation. Here are some tips:
Creatives in the design should be updated frequently to avoid situations where the same image haunts users in different campaigns. If a person receives several identical messages with the same girl, the chances of conversion drop to zero.
Read also: Development of a Valentine’s Day newsletter – email, SMS, messengers
This is one of the most successful formats because it creates the effect of a personal appeal:
It is important that the image on the push match the photo on the pre-landing or landing page. If there is one girl in the notification and a completely different one appears in the chatbot, it looks strange.
Here, personalization is not used, but simply the user’s pain is affected:
A slightly cheeky, playful approach that works great:
This format is especially effective for mobile traffic, because the main visual may not be displayed on a smartphone, but the push icon is.
It is important not to make a mistake here! English is universal, but not always the best choice. Here’s why:
In many countries, offers in the native language work better. In multilingual countries (Canada, India, Belgium), it is better to target users in their primary language.
Dealing offers and push traffic are a perfect combination, especially before Valentine’s Day. The main thing is to use natural creatives, test different formats, and adapt campaigns to the audience. We hope this guide will help you create profitable campaigns!
A good choice of geo is already half the battle in promoting a daily offer. Experienced arbitrage specialists will confirm that there is no universal list of countries that always produce top results. The world of affiliate marketing is constantly changing – what brings profit today may not work tomorrow.
Nevertheless, our experts have noticed that the best performing countries are Eastern Europe, the USA, and South Korea. In these regions, the demand for dating is consistently high. If you want to test other locations, you should experiment. Sometimes you can get unexpectedly great results in less popular countries where the competition is much lower. For example, push campaigns can convert well in countries where debit card advertising is not so aggressive.
Personalization is your main trump card! But how can you make your email push more personalized? In addition to using names or real photos, there is another cool life hack: include the name of the city where the user is located in the message. This creates the effect of proximity – a person sees that a potential partner is very close, not somewhere thousands of kilometers away.
For example, you can write something like: “Are you from [CITY]? Perhaps this is where your destiny awaits you!” The system will automatically substitute the desired locality, and each user will receive a personalized message.
And one more important point: before launching a daily offer, be sure to check with the affiliate whether they accept traffic from push notifications. Some affiliate networks have their own requirements for traffic sources, and it is better to find out in advance so as not to waste your budget.