The competition for webmasters among affiliate programs is constantly growing. CPA networks are forced to continuously introduce new features to maintain the loyalty of current affiliates and attract new ones. The more unique offers they provide, the higher the likelihood of long-term interaction.
Today we will cover the topic of financial assistance for arbitrageurs from affiliate programs. Let’s talk about how the system of advance payments works and whether it is really as effective in real life as it is stated in theory.
How payments work
Payout reliability is a key indicator of a high-quality affiliate program for arbitrageurs. At the beginning of the market formation, one-time payments once a month were considered a standard, but in 2024, affiliates are demanding more.
Today, many affiliate networks provide automated payouts and the ability to withdraw funds on demand. However, some companies have gone further and offer their webmasters the opportunity to reinvest their earnings in traffic purchases faster through a “subsidy” mechanism.
Subsidization, or Instant Payout, involves upfront payments. Some affiliate programs can transfer money to the webmaster before the advertiser receives funds. This is especially useful for affiliates with a limited budget who actively buy traffic.
Imagine a situation where a newbie has a budget of $5000 and tests a cryptocurrency campaign, spending a significant part of the funds on bills, and waits for the payout within two weeks. Due to the high cost of leads, he will have to temporarily suspend the purchase of traffic.
But if a webmaster has a steady flow of qualified leads and a CPA network offers advance payments, he can reinvest in traffic acquisition without wasting time waiting.
However, it is important to understand that ideal conditions are not always found. In affiliate marketing, it may happen that most of the leads are not converted into deposits, and then you can forget about “subsidizing.”
What is the benefit for the private entrepreneur
Many people do not know that advance payments, work with a guarantor, and payment for test campaigns are common practice in affiliate marketing. However, networks usually provide such bonuses only after the successful completion of cooperation.
Another popular way of “support” is to increase rates without the need to achieve significant lead volumes. Such measures are taken when affiliates want to win the loyalty of webmasters or are confident in the success of a particular partner.
Some marketing platforms for CPA networks allow you to automate the setup of advance payments.
While upfront payments seem like an advantage for networks, it’s not entirely true. It is true that webmasters’ loyalty increases when they are offered a quick transfer of funds, but financial issues require constant monitoring.
In the media space, from time to time, there are negative examples when affiliates do not fulfill KPIs or do not receive payment for promised tests. These bonuses are not a universal solution and should not be relied on before launching in a new GEO or for a new offer.
Webmasters who have not yet experienced “quick payouts” should take advantage of this opportunity, especially if the budget is limited, competition is high, and traffic is expensive. This tool allows you to increase your ROI in the long run.
