Discovering a new geo: Nepal

Nepal: brief information about geo

Nepal is a mountainous country in Asia located in the Himalayas. It is not economically rich, but online entertainment is actively developing here.

• Audience: the country’s population is 31.1 million people, of which 51.6% use the Internet.
• Average income: $165 per month.
• National currency: Nepali rupee.
• Language: Nepali. This is the official language of the country, and it is recommended to adapt all promotional materials to it.

Gambling in Nepal

Since 2017, Nepal has been implementing Article 125 of the National Penal Code, which prohibits gambling and betting. Violators of this law are fined and sometimes even imprisoned. The only permitted form of gambling is the state lottery. However, this law mostly applies to physical casinos, while online gambling and betting remain outside of strict control, which creates significant difficulties for the government. Despite the ban, many Nepalese people find ways to participate in online casinos through social media such as Facebook, Instagram, and TikTok.

In early 2023, it became known that several gamblers and gambling organizers were detained by the police. This event prompted the authorities to consider a complete ban on gambling in the country. The government also calls on banks to stop processing any payments related to gambling. Nevertheless, the situation remains favorable for arbitrage specialists – Nepalese residents continue to actively play in online casinos, using cryptocurrencies, e-wallets, and other anonymous payment methods for deposits.

What to use in creatives for Nepal

We will prepare creatives for Nepal taking into account the key features of the region:

• Precise targeting. Online casinos are accessible from anywhere in the world, but for Nepal, it is better to set up ads for large cities such as Kathmandu, Surkhet, Bara, Dang, Bhaktapur, and Siraha. The reason is that most people in the country live in rural areas with limited access to the Internet.
  
• Adapted creatives and landing pages. In Nepal, mobile devices are the main way to access online entertainment, so content should be optimized for mobile traffic.
• Simple creatives and promos. The Internet in Nepal can be slow and unstable, so you should use static or minimal-weight creatives. It is recommended to test them for loading before launching.
  
• Attractive bonuses. Nepalese people who like to gamble are often forced to save money. Therefore, it is important to focus on bonuses and casino advantages, as well as the reliability of the platform and real chances of winning. Frequent promotions, tournaments, and prizes are of particular interest.
  
• Personalized advertising with national characteristics. Nepalese like to see the faces of local people in advertising, which increases the credibility of the product.
• Game security. Emphasize that the casino supports convenient and anonymous payment methods that will not attract the attention of government agencies. If the platform accepts cryptocurrencies, be sure to indicate this as one of the advantages.

Examples of creatives

Conclusion

Discover Nepal! It is a unique market with the potential for online gambling development despite strict laws. Thanks to the high Internet penetration in cities and a creative approach to advertising, you can attract an interested audience. By using personalized and adapted creatives, as well as focusing on security and bonuses, you have the opportunity to work successfully in this market. However, it is important to keep in mind legal restrictions and take a responsible approach to promotion. Nepal is a country where traditions are combined with new technologies, creating interesting opportunities for development. The perfect chance to interact with the affluent audience of this region is through Facebook.