For arbitrageurs working in the iGaming vertical, it is important to understand the principles of online casinos. Bonus mechanics play a huge role, being responsible both for attracting new users and for retaining and engaging old ones. And also by their use you can understand how much this or that casino knows how to work with players, but for this you need to know the essence.
But first: what are bonuses? Bonuses are “pluses” to players from the casino. They can be represented by money, points or freespins (free games), and are designed to stimulate users. Bonuses are conditionally divided into two types: deposit and non-deposit. The first are issued for depositing money into the account, and the second do not require spending on the part of the player.
Today we will briefly break down the main types of online casino bonuses.
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📝 Bonus for registration
An extremely popular mechanic, the signup bonus is given – surprisingly, but the fact is – after registering at the casino. This bonus serves two purposes at once: firstly, it incentivizes players to share their personal details so that they can be contacted, and secondly, to start playing and spending their bonus.
Bonuses for filling out data, email confirmation and downloading the app can also be conditionally included in the same category. In all of these cases, the bonus is given in exchange for information and/or facilitating communication with the player.
💰 Deposit Bonus
The point of this bonus is to encourage the player to deposit their money. Depending on how much the user has deposited, they are usually given a percentage of that amount on top; less frequently, some number of freespins. The deposit bonus is a favorite casino chip, because it is tied to getting them money.
As a rule, the casino gives bonuses for most deposits, but the bonus for the first deposit is often superior to bonuses for subsequent deposits. There is a common exception to this rule – below.
♻ Reload Bonus
Also known as simply a reload, this bonus targets players who haven’t deposited or visited the casino in a while. A reload is limited in time and gives the user a plushie for returning – usually in the format of an improved deposit bonus or good old-fashioned freespins.
The reload bonus is also often used as a reward for regular players. In such cases, it is given for regular deposits and visits to the casino site, which, again, encourages players to return as often as possible.
📉 Losing Bonus
This sounds counter-intuitive, but it works like clockwork. It’s not profitable for the casino to lose players, and losing users can leave the site for good – and that’s exactly what losing bonuses prevent. After a loss, the player receives a small cashback or freespins to make up for the loss.
Cashback is often tied to the player’s activity, as the casino is least interested in losing regulars. The more often the user plays at a given casino, the greater the percentage of cashback he gets after losing.
✨ Incentive Bonus
Casino favorites are users who play big. Those who bet big or deposit a lot of money enjoy special privileges: any casino has separate VIP managers and VIP programs designed specifically for high rollers and encouraging them to keep playing.
High rollers often receive particularly attractive deposit bonuses, as well as free deposits, freespins and other benefits like fast withdrawals and personal managers in addition to bonuses.
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