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YouTube is one of the fastest growing video marketing platforms. More than 720,000 hours of content are uploaded to the platform every day, and the competition is only growing. It’s a place where videos can either go unnoticed or gain hundreds of thousands of views and become a source of revenue. But what makes videos engaging, effective, and converting?
Many people think that success on YouTube is a matter of chance. But in fact, there is a clear strategy behind popularity. The secret is to properly adapt your content to the audience, trends, and YouTube tools. This is especially important if your content is focused on the local market – Ukraine or another country.
In this article, we will analyze:
And some videos do not “shoot” immediately, but start bringing traffic gradually, gaining strength in months and sometimes years.
Why does this happen? And how to use it in your strategy? Read on to find out.
Unlike TikTok or Instagram, where content “lives” for only a few days, YouTube videos can bring views even after several years.
Example:
The video “How to Tie a Tie” by the Art of Manliness channel, published in 2008, has gained more than 73 million views as of 2025. This video demonstrates how to tie a tie correctly and remains useful for new viewers looking for this information. Of course, you won’t be filming the same, but we think you get the point!
After all, the example emphasizes the importance of creating Evergreen content that ensures long-term audience interest and a steady increase in views.
Most bloggers want their videos to go viral right after they’re published. But in reality, many successful videos start to grow gradually.
One example is a video that has received more than 410 thousand views, more than 20 thousand hours of viewing, and 6 thousand subscribers.
This video didn’t take off right away, but it continues to bring traffic because it’s built on the principle of Evergreen content – videos that remain relevant regardless of time.
Evergreen content is videos that remain relevant regardless of time. They don’t depend on trends, news agendas, or the temporary popularity of a topic. Such videos steadily gain views even years after their publication.
| Characteristics | Evergreen content | Trending content |
| Lifespan | Years | Days/weeks |
| Dependence on news | Independent | Losing relevance over time |
| Traffic source | YouTube search, Google | YouTube recommendations |
| Examples | “How to set up Facebook Ads” | “New Facebook Ads policy in 2024” |
| Monetization | Long-term | Short-term |
SEO for YouTube is a critical factor!
Example:
✔ Good headline: “How to set up ads in Google Ads – step-by-step instructions”.
✖ Bad headline: “Advertising in Google Ads (updated!)”
The main source of views is YouTube Search. This means that the video is optimized for search, and people find it themselves when they are looking for answers to their questions.
If you choose the right topic and make your video search-friendly, it can bring views for years.
The title is what the user sees before watching. It should be clear, specific, and motivating to action.
How to create a headline correctly:
An example of a good headline:
✔ “How to optimize SEO for your website: a step-by-step guide”
An example of a bad headline:
✖ “Interesting about SEO” (too general, it is not clear what is being said)
The thumbnail is the first thing that attracts attention. If it’s not interesting or overloaded with details, you’re less likely to get views.
The image should be easy to understand even in a reduced format.
It can be a person, product, graph, vivid emotion, or a key symbol of the topic.
2-4 words in large font that convey the essence of the video.
It can be both simple and detailed, the main thing is that it does not distract attention from the main content.
YouTube evaluates videos not only by the number of views. The main thing is how long people watch it and how they interact with it.
What influences the success of a video:
The more viewers interact with a video, the more often YouTube will recommend it to other users.
YouTube is not only a place for entertainment, but also a powerful tool for making money on traffic. However, when it comes to arbitrage, many people have a question: how to effectively use YouTube to drive traffic to offers without getting banned?
This article is a clear guide on how to create videos that consistently gain views, how to direct this traffic to CPA offers, and what to do to prevent YouTube from banning your channel.
Many arbitrageurs use Facebook, Google Ads, TikTok, and other platforms. But YouTube has several key advantages:
YouTube is the #2 search engine in the world after Google. This means that videos that are optimized for search will always have an audience.
Here are the top 5 niches that are great for YouTube:
In each of these niches, you can insert referral links to offers and convert views into money.
If your video answers popular questions, it will gain views automatically. Use TubeBuddy, VidIQ, and Google Trends to find high-demand topics.
The right headline is 50% of the success. It should be specific, contain keywords, and stimulate a click.
✔ “How to earn $1000 on crypto – step-by-step instructions”
✖ “Earnings on the Internet” (too general)
It is worth adding keywords, time codes and links to CPA offers in the description.
People evaluate videos primarily by the image. The thumbnail should be:
Short videos gain views much faster. The audience can be directed from Shorts to longer videos with CPA offers.
YouTube doesn’t like aggressive advertising, so if you simply insert affiliate links without any value, your channel may get banned.
Here are the main reasons for bans:
Direct appeals such as “Sign up and earn $500 today!”✖ Direct appeals such as “Sign up and earn $500 today!”
Spammy links without context✖ Spammy links without context
✖ Use of brand names without permission✖✖ Use of brand names without permission✖Replaying other people’s videos without permission
How to avoid a ban?
✔ Create native content – first give useful information, and then only recommendations of offers.
✔Use redirects – avoid direct links to CPAs, use a pad site or Google Sites.
✔ Don’t create too sharp clickbait titles – YouTube sees this and can restrict the video.
✔ Alternate content – don’t just post promotional videos, add regular reviews.
In 2021, YouTube blocked the BTC Sessions channel, popular among the cryptocurrency community, due to allegations of “deceptive content.” The channel’s creator, Ben Perrin, posted educational videos about bitcoin and crypto. However, one of his videos contained a referral link to a cryptocurrency exchange without a detailed explanation of the possible risks of investing and was considered by the platform as a violation of the policy on deceptive content. And even recently, the author reported a possible limitation of his channel’s visibility in search results.
YouTube Analytics helps you understand which videos bring traffic and sales.
The main indicators to pay attention to:
If your CTR is low, you should change the thumbnail and title. If people quickly turn off the video, you need to make it more dynamic and interesting.
If done right, YouTube can become a powerful source of arbitrage traffic that will work for years.