From Zero to 900+ Offers: the Case of Triangles Affiliate Network Growth in the iGaming Market

It is difficult to stay afloat in the world of affiliate marketing, and even more difficult to grow from a small startup into a recognizable industry player. iGaming Marketing Agency Triangleshas managed to do it in just a year. Today, the affiliate network works with 900+ offers around the world, cooperates with dozens of advertisers in the iGaming industry, and helps hundreds of webmasters to earn steady income using modern tools. However, it all started with an idea and one clearly formulated principle: to play the long game.

How did it all start?

Triangles appeared in 2023 as a response to the chaotic affiliate program market, where there is a lot of noise but little action.

Alexander Macedonian, founder and CEO, had a clear vision: to create not just another CPA network, but a business that would grow with partners.

“From the very beginning, our goal was to build not just another affiliate network, of which there are hundreds (if not thousands) on the market, but a brand with a clear understanding of the necessary values of the affiliate market. Where every participant – from manager to webmaster – understands their value and role,” Alexander shares in an interview.

First steps: without big investments, but with energy

In the first months, the Triangles team worked on the pure enthusiasm of the founders. There were no employees, investment rounds, or fancy offices. But there was a clear system:

Triangles was launched on the Affise platform, and this allowed us to quickly launch processes without spending resources on development from scratch. At the same time, the team was implementing its own solutions: analytics, filters, a system of offer recommendations by traffic sources, and GEO.

First breakthrough: iGaming advertisers

The key turning point was the focus on the iGaming vertical. Despite the high competition, Triangles was able to find an approach to those advertisers who were interested in long-term and honest cooperation.

The company offered high-quality traffic, flexible terms and conditions, and most importantly, engagement. The management team supported the launch of each offer as a separate project: from custom integration to regular analytics on the quality of players.

This gave the result:

Team building: people matter most

One of Triangles’ strongest assets is its team. Alexander the Great always emphasizes that the product is important, but people are everything. That’s why Triangles takes hiring, development, and internal culture very seriously.

Key principles of the team:

• No formal managers – each employee is really “in the know” and knows how to solve problems, not just send messages;
  
• Internal growth – many started from the support position and now lead key areas;
  
• Feedback from the inside – employees participate in product development, give ideas, see the results of their proposals.
  

“When you have people who are not just ‘doing tasks’ but are burning with an idea, then you get something really cool,” says CEO Alexander Macedonian.

Where is Triangles today?

Today Triangles is:

Triangles is no longer a “newcomer”. It is a confident player in the market, chosen for its stability, systematic and human approach to solving issues with partners.

What’s next?

The team is not going to stop. They are planning to optimize in geos, with which Triangles has not yet interacted often, and perhaps dive even deeper into new trends and changes in the iGaming market.

But the most important thing is that the philosophy will remain unchanged:

Work with people. Build business on trust. Grow together.

Do you want to work with a team that really understands your challenges and helps you scale?

Write to @triangles_sup and get access to the best iGaming offers + personal support.

A simple form for registration in the affiliate network ishttps://triangles.affise.com/v2/sign/up?ref=1