Don't miss interesting news
Mike Wiseman is a marketer, strategist, and creative who has worked his way from the blackboard to the iGaming market. He gained his first experience not in an advertising agency, but in a school for difficult teenagers, where he had to fight for the audience’s attention every day and realized that it was the most valuable currency. Over the years, this ability to attract and hold attention has become his main professional strength.
Today, Mike works at the intersection of creativity, marketing analytics, and AI technologies, bringing brands out of the shadows in the competitive iGaming space. In this interview, he shares how fakups shape thinking, why AI is not a threat but an accelerator, and how to learn to listen to yourself so that your team, customers, and algorithms can hear you.
Was it hard to create a team?
Did you want to give up?
The team was not easy to create, there are always difficulties, but we overcome them quickly and learn from our mistakes.
I never wanted to quit, I love what I do and I have a goal that I will definitely reach
Everything changed when I stopped being afraid to reject things that didn’t work – ideas, campaigns, products, it doesn’t matter. Nothing is sacred except efficiency. From that moment on, I stopped being just a “creative” and became a marketer who makes a profit.
I can single out the following:
Artificial intelligence has removed the speed limit. Now, the main thing is not whether you can write a program, but whether you can think faster than the system. Algorithms and trends are changing, but the essence remains the same: the winner is the one who is the first to turn information noise into a strategy.
Chaos in the morning, structure in the afternoon, and insight in the evening. Night is the time when ideas mature and turn into content, strategy, or a new game. Everything else is just noise between calls and briefs.
I switch to what I can control. Plans are just hypotheses. We work with what we have, and that’s what we benefit from.
Rebranding of NGM Game. We took a studio that only a few people knew about and turned it into a recognizable brand in the iGaming industry. Without agencies, without noise, without business trips – only thanks to the idea, consistency, and speed.
Finding your niche and expertise is a maturity filter. And if you want AI, your team, or the market to listen to you, you must first learn to listen to yourself.
