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The “off season” for the arbitrage world is coming to an end, so we are back to work! The interest of users in sports and other areas will reach its peak again, so don’t miss the opportunity to make money on the seasonal hype.
Let’s get ready in advance!
The geography of the bays is closely related to the sports schedule and the activity of the local audience. However, this is not enough! It is important to take into account economic factors, purchasing power, and the availability of attractive offers.
The Germans are fans of football, especially the Bundesliga and the Champions League. In the spring, their financial level is quite high, but for success, you will need high-quality landing pages and content in German.
England = football. The Premier League and the Champions League gather a huge audience ready to place bets. However, the British are demanding, so you need the most native creatives and competent localization.
The national championships are in full swing, which means that the audience is maximally engaged. It is important to take into account local traditions and use famous athletes who are known and loved in these countries.”
Here, soccer is not just a sport, but a religion. Local leagues and international tournaments (including the Libertadores Cup) attract huge audiences in the spring. Mobile traffic dominates, so responsive landing pages and native video work best.”
In spring, the country hosts the IPL, one of the world’s largest cricket tournaments. Cricket creatives demonstrate a high CR, especially if there are bonuses for the first bet or a low minimum deposit. Considering that mobile traffic is a priority here, you should focus on push notifications and fast mobile landing pages.
In countries such as Indonesia and Vietnam, mobile betting is only gaining momentum. Simple offers with a minimum entry threshold do well here.
TG Adscontinues to be one of the most convenient tools for promoting betting offers. Minimal moderation compared to Facebook or Google. High audience engagement in thematic channels, a lot of niche traffic, and the ability to quickly scale in regions where the messenger is popular (for example, Eastern Europe, CIS countries). Mostly, it is traffic of tier-2-3.
In the spring, trends related to sporting events appear on TikTok. Videos with emotional moments of matches, bright victories of favorite teams, or stories of players go viral. Direct linking to tournaments (for example, “Who will become the League champion? Place your bets!”) increases CTR and conversion. One of the top approaches is match highlights or streams. It is also worth paying attention to the paid advertising market in South America, where the number of users is growing rapidly.
How else can you promote matches?
Streams are easy to start through TG, Kick, YT (but they can be banned), or use your own landing pages. Then we drive traffic to the bookmaker’s website. This scheme has been working since 2005 and still gives results. Additionally, you can warm up traffic through push notifications or sticky notes. Messengers work well for sending newsletters to personal messages or through bots, but the main thing is not to overdo it so as not to lose contact with users.
In the spring, when the struggle for users’ attention becomes even more acute, it is important to stand out. Use behavioral data to make your offers more personalized:
The spring audience wants something new. Update your landing pages, add spring style, emphasize current events. Winter holidays are over – it’s time to remove snow, Santa Claus, and Christmas trees, replacing them with more versatile visual solutions. Besides, many tournaments are approaching the finals, so you can emphasize past winners and large prize pools in your creatives.
In winter, people stay at home more often (well, it’s cold) and use computers, but spring is the time when most people access the Internet via smartphones. Days are getting longer, and people have more free time in the evenings, which opens up additional opportunities for gambling.
Increase your advertising budgets in the evening prime time – from 18:00 to 22:00 local time. Studies show that the number of deposits increases by 15-20% during this period. The volume of bets remains approximately the same as in winter, and the average deposit size changes slightly. This is especially noticeable in betting, as playoffs and finals of popular championships take place in spring, which significantly increases interest in betting.
Gambling operators launch seasonal promotions in spring: slot tournaments, lotteries, additional bonuses for newcomers. This significantly increases the interest of the audience. Spring is an ideal time to test more generous offers that can give a significant increase in CR. Use this moment: ask managers for basic creatives and combine them with your own variations.
In spring, interest in new slots traditionally grows. After the winter routine, many players are looking for something fresh and exciting. According to our data, launching campaigns for newly released slots can increase conversion rates by up to 30% in the first two months of spring. This is especially true now, when users want to try something new after the winter and Christmas versions of familiar games.
As in betting, players are more likely to make deposits at the end of the week. From Friday to Sunday, CR is consistently 10-15% higher than on weekdays. This is due to the fact that people rest more on weekends and tend to spend money on entertainment. It makes sense to slightly increase advertising budgets on weekends, as this is when the audience is most active in playing and replenishing accounts.
German players prefer serious platforms with big jackpots. In the spring, when many new products are released, they register more actively. Launch campaigns with a focus on new slots and bonuses. Germans love websites where the potential for big winnings is immediately apparent.
In spring, the whole country lives for IPL – the Indian Premier Cricket League. Although cricket is not a classic gambling game, many platforms launch themed slots related to the tournament. This attracts the audience that loves sports themes.”
Instant win games and cashback promotions are especially popular here in spring. North Americans love swaps and cashback, so you should focus on games with quick payouts and offers with an “additional deposit bonus.”
Spring is a great time to experiment in gambling. Analyze trends, test new approaches, and get the most out of the seasonal increase in activity!
Spring always brings a revival to advertising auctions and platforms. After the winter lull, big brands and arbitrage teams start actively increasing their budgets. This is especially noticeable on the eve of important Champions League playoff matches or before large-scale spring tournaments, such as the IPL.
The spring period is not only an opportunity to attract new users, but also a chance to return those who played in the winter. Returning players can be even more effective than attracting new ones, because you already have data on their interests and preferences.
It is also important to combine user returns with current events. For example, if players were active during the Champions League playoffs, you can send them an offer to return during this period.
Spring is a great time to adapt advertising campaigns to a more active audience, promote new slots, increase the budget on weekends, and focus on fresh releases. This will help not only increase conversion but also improve LTV, as spring players are more likely to stay active until the summer.