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“Hello, friends! Today I’ll tell you how I lost 14 kg thanks to this incredible product…” –if you have read this far and haven’t closed the tab, then you either have iron endurance or nostalgia for 2020.
The fact is that in 2025, such reviews do not work.
Classic UGC – with a smile for the camera, good lighting, and a “nice girl from Instagram” – has turned into white noise. There’s so much of it that it’s simply no longer credible. Moreover, it has become frightening.
Instead, I started working with voices in the morning, slightly hoarse, sounding like “listen, I don’t know if this will work for you, but I really tried.”
Stories where the heroine says: “I was scared – I thought it was a scam. But then…” And then there are screenshots of the screen, recorded in silence, when the blogger simply shows the withdrawal of money, without a single word.
This is a new generation of UGC that doesn’t convince. It confesses. And this is its strength.
In this article, we will show:
If you want to sell not with your face, but with the emotion of trust, read on. We’ll show you how it sounds.
Everything you’ve ever thought of as UGC – camera feedback, Facebook screenshots, and “I recommend it from my own experience” ads – is rapidly losing ground. No, not because they have become worse. It’s because there are too many of them, and they are all… the same.
2025 brought the main disappointment of UGC marketing:
People no longer believe people who record an “honest opinion” with perfect light and an approved script.
They were swiped down. As an advertising banner, as an SEO refresh, as a fake comment on OLX.
The consumer – even if he is on Tier-3 – recognizes the production from the second frame. He has heard this tone of voice in 17 previous videos. He already knows when the phrase “I didn’t expect it, but I tried it.”
What’s more, these reviews no longer trigger. Because the consumer’s brain has learned to immediately put up a barrier.
Because it’s lost in thousands of similar ones. Because it sounds like content that is made for the sake of “ticking a box”. And – most importantly – because there is no risk in it anymore.
That is, if a person says to the camera – “I tried this course/tool/platform” – and does it professionally, without mistakes, with editing, with the right articulation – this is no longer UGC. This is advertising.
And advertising, as we know, does not inspire trust.
The user in 2025 – even if it’s a 42-year-old man from Brazil or a 28-year-old woman from Bulgaria –has a new skill: to instantly filter out the “show.”
He’s critical. He is tired. He scrolls in half-consciousness – and he’s not interested.
Trust no longer arises from a beautiful picture. It arises from an impulse, from a moment, from an imperfection that has not been cleaned up. From a voice recording sent at random. From a fragment of a phrase in which you can hear a real emotion, not an approved text.
UGC today is not about polished content, but about a true impression without post-production.
And here the main paradox is born:
To make a conversion video in 2025, you need to shoot it so that it looks like it was shot by accident.
This is a new stage of evolution – UGC 2.0.
When classic video testimonials merge into one continuous background, a new UGC format emerges. It doesn’t look like an advertisement. It sounds like a private conversation, like an excerpt from a chat, like a voice from the peephole of your audio library.
We have collected formats that really work for conversion – in crypto, gambling, gut, SaaS – in 2025. And which experienced arbitrage specialists are already using not as an “experiment” but as the base of the funnel.
“Just listen. I don’t know how it works, but I’ve actually already withdrawn 300 euros.”
This is not a montage, not a framed shot, not a processed text. This is a real voice on Telegram or WhatsApp recorded as if “for a friend.”
Such a voice message does not sound like an advertisement. It arouses curiosity. It inspires trust. And most importantly, you don’t want to skip it right away.
Where it works:
27 seconds, where you can see: registration, receipt of a bonus, withdrawal of funds.
This is what used to be considered “not presentable enough”. Today, it is a golden mean between proof and trust.
The video has no voiceover. It shows the process. That’s it. The viewer does not feel pressure. But they see that it’s real.”
Where he works:
“Listen, I really thought that nothing would help me. But this thing…”
This is not scripted text, but an impression that sounds like a thought out loud. A person does not read text from the screen. They are living the experience. And the audience feels it.
Strong effect: when there is excitement in the voice, pauses, changes in tone. Maximum authenticity: do not cut off breathing. Do not add music. Do not apply filters.
Where it works:
Yes, UGC can be generated. But the trick is not to overdo it with gloss. If you already use AI voice acting, choose the tone that sounds a bit uneven but human.
It is even better if it sounds like a message dictated at night with a light layer of noise.
Where it works:
That’s not all. Next, we’ll show you how to get similar content in real life without having a production team or influencers in your pocket.
UGC 2.0 is not a budget video. It is trust that cannot be bought, but can be modeled.
Okay, you already understand which format works. But the next logical question is: How do you get a person to create content that looks NOT like an advertising production, but like a natural reaction?
The problem with most marketers in 2025 is that they either overstay their welcome or don’t give any direction. In the first case, you get:
“Hi, I’ve been using this product for two weeks and I recommend it to everyone!”
…and it sounds like the beginning of Instagram spam.
In the second case, the person simply does not understand what to shoot, and you get 47 seconds of silence with the inscription “well, I tried.”
Here’s a clear guide on how to get live, natural, and trustworthy UGC without being a Netflix producer.
Don’t ask a person to shoot a “review.” Invite them to share the moment:
You’re not asking for advertising. You’re asking for a feeling.
A classic mistake: a marketer sends a user “text that needs to be said”. You get an artificial clip that kills the whole point of UGC.
Instead:
UGC works better when it’s not bought.
“We want to collect real stories. No names, no obligations. Just the way it was.”
This sounds like an invitation, not a brief.
Sometimes people are ready to share their experience – but not in the format of a “testimonial with a face”. Then ask:
UGC shouldn’t look like an advertisement. It should look like a private message that has “leaked” into the public space.
Give the user an understanding of where the content will be used:
People are not afraid to shoot – they are afraid to look ridiculous or fake. Give them a context and you will get an emotion.
You don’t have to have an influencer base to launch a strong UGC. Moreover, it is often the influencers who provide the most template-based and least converting content.
UGC 2.0 is not about celebrity. It’s about your people who speak with sincerity and look like “I could say that myself.”
Here’s where and how to look for such participants:
Who has already used the product? Who has experience, even if the result was modest?
These people are gold. Because they already know the product, there is no need to explain anything. And if you approach them correctly, they are often ready to share their experience for free or for a symbolic gratitude.
How to get UGC out of them:
A small chat about gut in Bulgaria. A channel about crypto in Vietnam. A forum in Romania for those who play slots.
Such microcommunities are your field for high-quality local UGC.
What to do:
Yes, there are platforms where you can order UGC content (Billo, Insense, Trend, Backstage, etc.). But:
Request format:
We want you to record a short voice or video monologue:
This doesn’t sound like “make an advertisement”, but like “share your opinion”. And this is the key.
Format:
UGC is better to collect not manually, but build a permanent collection system. Then you will always have new content at hand – without an artificial “content plan.”
You’ve already collected voices, voiceover stories, and screenshots. Now the question arises: how to use it so that it works for ROI, and not just “adds warmth” to the landing page?
Because natural UGC is not a decoration. It is a key trust trigger. But only when it is properly integrated into the communication.
This is how we see the integration of UGC 2.0 into arbitrage relationships, SaaS funnels, and pre-lands under Tier-2/3.
UGC on prelend shouldn’t look like an official recommendation. The ideal format: “found on the Internet”, “audio from a real user”, “excerpt from a commentary”.
What works:
Do not do:
Format: you give a teaser/announcement in a push or native banner:
“I heard about it on voice, and in a week I withdrew 220 euros”
And you lead to preland, where – yes, it’s that voice.
This creates the effect of a stitched story. Not a fictional one. But “spied on.”
Works on:
The greatest potential of voice-UGC is in messengers. People are accustomed to voice, and if the first message sounds like a friend, you are already in.
Scenario:
What does it do:
UGC on a landing page is risky. If it is not integrated organically, it looks like another review that no one reads.
It only works if:
Goal:not to impress. But to remove the last barrier.
“Here’s what one of our users said after the first week – you can listen.”
In the format of a bonus. Trust. Behind the scenes content.
Works well in SaaS, courses, info products. Particularly if there is a voice from those who are already using the platform / have been trained.
UGC is not “about beauty”. It’s about conversion. And if you don’t track what exactly works, you’re just guessing.
Here’s how to measure UGC effectiveness in real-world communications:
Launch an A/B test: one pre-land with UGC, the other without. Measure:
Add an event to the tracker: viewing a voice/UGC block. See if the user viewed it and clicked on it.
Ask the affiliate manager:
“Is this traffic warmer/clickable better?”
UGC is often not immediately visible in numbers, but it makes the job of the sales team easier.
UGC is not a “must-have”, it’s a “smart must-have”. And if you’re investing time, make sure it actually converts. Below is a brief summary and tips.
UGC in 2025 is not “just another format in the content plan”. It’s a trust tool that’s either sewn into your funnel or it’s meaningless.
The old “testimonials” don’t work anymore because:
Instead, they sell:
And if you are an affiliate, marketer, or product owner who wants to not “boost your reach” but sell through empathy it’s time to reconsider your approach to UGC.
What to do now:
Because in 2025, the winner will be the one who is able to sound like “their own”, not like “professional.”
Sometimes the most powerful marketing is when you just say:
“I didn’t believe it. But I tried it. And now I can say it was worth it.”
Leadpanda leaves you this promo. Use it wisely. And test it – as always.