Trends in the use of mobile traffic for arbitrage in 2024

Mobile traffic continues to gain momentum, becoming a key area of focus for arbitrageurs around the world. In 2024, mobile devices remain the main source of internet traffic, which opens up new opportunities for traffic arbitrage specialists to monetize and optimize their campaigns. In this article, we take a look at the top trends for using mobile traffic for arbitrage in 2024.

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Rise in popularity of apps and in-app advertising

Mobile apps continue to dominate among smartphone users. Content consumption through apps (games, social networking, messengers, video streaming services) far exceeds the use of mobile web browsers. In response to this trend, advertisers are increasingly investing in in-app advertising.

Trend:

• Growth of in-app advertising in arbitrage.
• Rise in monetization through mobile apps.

An arbitrageur’s advice: Use ad networks that provide access to in-app inventory, such as AppLovin, Unity Ads, ironSource and others. Mobile apps have a wider reach and lower cost-per-click (CPC) rates, allowing ad campaigns to scale.

Advertising formats with a focus on interactivity

Mobile traffic allows experimentation with new ad formats, including interactive elements. Video ads, stories, native ads and carousels with interaction options are becoming especially popular.

Trend:

• Use of interactive formats such as Playable Ads (playable ads), clickable videos and vertical videos (TikTok, Instagram Reels).

An arbitrageur’s advice: Actively use interactive ad formats in your campaigns. Such ads attract more attention and increase audience engagement, which can lead to higher conversions.

The increasing importance of mobile payments and M-Commerce

In 2024, mobile payments have become the norm, especially in emerging markets. Payment systems such as Apple Pay, Google Pay and various local solutions have made it much easier to purchase goods via mobile devices.

Trend:

• Active development of mobile commerce (m-commerce).
• Simplifying the payment process increases conversion rates.

Ampire Tip: Integrating mobile payment solutions into the lendings and flows of your ad campaigns can significantly increase conversions, especially in markets where mobile payments dominate.

The growth of TikTok and other mobile short video platforms

TikTok remains the leader among short video platforms, but competition from Instagram Reels and YouTube Shorts is increasing. These platforms create a huge opportunity to arbitrage mobile traffic, especially among younger audiences.

Trend:

• Advertising on short video platforms is becoming more competitive and effective for mobile traffic.

An arbitrageur’s tip: Focus your attention on TikTok Ads and short video ads. Experiment with viral trends, collaborate with micro-influencers, and create creatives that quickly engage the user in the content.

Programmarize and automate mobile traffic buying

In 2024, more and more arbitrageurs are using programmatic mobile traffic buying through DSPs (Demand-Side Platforms). Programmatic advertising allows to significantly optimize traffic buying and customize targeting on specific parameters.

Trend:

• Automate mobile traffic procurement through DSP platforms and ad networks with support for AI.

An arbitrageur’s tip: Use programmatic platforms to improve targeting accuracy. Some popular DSPs, such as MediaMath, Google DV360 and AppNexus, can deliver high-quality mobile traffic with the flexibility to customize campaigns.

Focus on privacy and data security

With increased regulation such as GDPR and CCPA, users are increasingly concerned about data privacy. This affects approaches to mobile traffic and requires arbitrageurs to take a more transparent and secure approach to collecting user data.

Trend:

• Stricter data privacy regulation and the use of cookie-free solutions.

An arbitrageur’s advice: Integrate cookie-free tracking tools and use context or interest-based targeting models. Keep up to date on privacy updates and ensure compliance with all regulatory requirements to avoid sanctions.

Hyperlocal targeting and the rise of interest in regional markets

Mobile devices allow for precise user location, which opens up opportunities for hyperlocal targeting. This is especially useful for regional arbitrage campaigns.

Trend:

• increased number of campaigns using hyperlocal targeting on mobile devices.

Ampire Tip: Use location data to create hyperlocal offers, especially in e-commerce, restaurant, delivery or service niches.

Return to push notifications and subscription advertising

Push notifications and subscription models are gaining popularity again. They remain a powerful tool for engaging with mobile audiences, as they allow you to communicate directly with users and bring them back to your landing pages or apps.

Push notifications and subscription models are gaining popularity again.

Trend:

• Growing interest in push ads and notifications on mobile devices.

Ampire Tip: Launch push notification ad campaigns through platforms like PropellerAds, RichPush and Pushground. This will help you increase your CTR and drive users back to your offers.

Use AI to analyze mobile traffic

Artificial intelligence and machine learning are becoming an integral part of traffic arbitrage. AI helps analyze user behavior more accurately, predict campaign success, and optimize creatives.

Trend:

• Actively use AI and ML to analyze and optimize mobile traffic.

An arbitrageur’s tip: Use AI-powered solutions to automatically optimize bids and creatives. Platforms such as Voluum or AdsBridge provide tools to integrate AI into ad campaigns.

Conclusion

Mobile traffic in 2024 presents new opportunities for arbitrageurs, thanks to the growing popularity of apps, interactive ad formats, mobile payments and new advertising platforms. Trends show that the future of mobile arbitrage lies in the use of artificial intelligence, programmatic, hyperlocal targeting and the integration of innovative payment solutions. To remain successful in mobile traffic arbitrage, you need to be agile, keep an eye on new tools and use automation to achieve better results.