Top Tool for Media Buyers from Traffic Squad: Easy Links

Last year, the Easy Links team introduced a PWA service designed to simplify the launch and management of PWA links.

Launched in March 2024, the platform has been continuously growing, adding new features and improvements to remain a valuable tool for media buyers and webmasters. The key benefit of Easy Links is its ability to create PWAs (websites that function like apps) with just a few clicks while ensuring optimal performance, even under heavy traffic. Most importantly, the system has operated without any major issues over the past year. Today, the service supports over 10,000 active links.

Easy Links was specifically developed to help businesses optimize Facebook traffic. It is an essential tool for refining media buying strategies. Managing Facebook traffic requires robust IT solutions, as frequent platform changes, regulatory updates, and ad account limitations demand constant adaptation. By automating the PWA creation process and ensuring high conversion rates, Easy Links empowers media buyers and webmasters to maximize their monetization efforts.

Tailored for webmasters, this service enhances workflow efficiency, strengthens audience engagement, and boosts profits from Facebook traffic. With in-house IT development at its core, Easy Links provides seamless tracking, optimization, and automation, allowing partners to generate maximum profit with minimal manual effort.

“It was quite a challenge to launch a functionally different service from our market competitors! There were plenty of doubts. The biggest one: what if the bot format doesn’t work because people are used to web versions? However, we believed in our idea and launched an MVP to test it in practice. This way, we could figure out if it would resonate with users and refine the features along the way to eventually reach an MLP (Minimum Lovable Product). I feel like we’ve finally reached that point. I hope Easy Links has become lovable for many! And there’s even more to come.”

What problems does Easy Links solve?

How has Easy Links evolved over the past year?

Initially, it was just a Telegram bot with a basic builder, but after receiving the first feedback, the Easy Links team added:

• The ability to edit PWAs directly in the bot.
• Expanded functionality in the builder: changing developer info, adding languages, adjusting reviews and comments.
• AI: AI algorithms help generate app descriptions, comments, and responses from developers in different languages.
• Store themes: the ability to change the look of the PWA to better engage the audience.
• Optimization and speed: PWAs now load faster, minimizing user drop-off when opening the page. This directly impacts traffic retention and boosts conversions.
• Tracking additional events: We added a back button—if a user decides to leave, we give them another chance to come back. This means we now drive even more traffic to the final point, which results in more deposits for our partners. Easy Links works actively with feedback to make the platform as user-friendly as possible.

Yes, we have had our share of mistakes. The internal Traffic Squad suffered the most because they were the ones testing all the new features. I’m incredibly grateful for their patience. Our partners, who were the first to test the product, were also a huge help. Honest feedback from users is crucial and valuable to us. What’s the point of all those hours spent on development, strategy, and positioning if your end (main) user can’t easily and quickly create a link and start driving traffic? We’re excited when buyers come back for new links. That’s what keeps us going and motivated to keep innovating!”

Individual Support One of the main advantages of the service is the personalized approach to each client. Easy Links:

Flexible Payment System

Easy Links tested different payment models and chose the most beneficial and understandable one: payment per install. 

PWA Rates: 

• Tier 1: $0.03/install 
• Tier 2: $0.02/install 
• Tier 3: $0.01/install 

iOS Rates:

• $0.1/install

What’s next?

The Web Version of Easy Links Easy Links is continuing to develop the product! Soon, the release of the web version of Easy Links will open up even more opportunities for media buyers:

• Full-featured website: not only for creating links but also for in-depth statistical analysis.
• More customization options: even more flexible settings for PWAs.
• Conversion tracking: the ability to import data from tables or pixels.
• Improved design: more options for page styling.
• Split testing: the ability to test not only different designs within one link but also split traffic between different flows. For example, iOS and Android users will see different websites, like in A/B tests. 

Easy Links has already surpassed the level of a simple link-creation service. It’s now a full-fledged platform that supports and enhances ad campaign launches. Easy Links continues to improve the product to ensure that every buyer can achieve top results from their launches!