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Indonesia is a promising market for gambling advertising despite complex legal restrictions. According to forecasts, the revenue from this sector will reach $22 million by 2029. However, for successful arbitrage, it is important to choose the right traffic sources, as not all advertising channels are suitable for this region.
Our team has identified three key traffic sources for gambling campaigns in Indonesia and prepared recommendations on how to use them.
All forms of gambling are prohibited by law in Indonesia, but it is difficult for the authorities to fully control this activity. Accordingly, strict restrictions are imposed on gambling advertising, especially on social media. For example, Meta blocked 116 thousand gambling-related ads last year alone. If your main source of traffic is social media, your promotion strategy should be adapted to these restrictions.
Nevertheless, there are proven ways to effectively promote gambling offers without the risk of bans. Let’s consider three of the best traffic sources in Indonesia.
Read also: how to successfully flood traffic to Asia in our previous piece.
A unique format works for geo Indonesia – native advertising in Telegram mini-apps. It resembles in-page push or classic push notifications and includes an icon, a banner (optional), and a short text.
This format is not associated with official Telegram advertising and is displayed in clickers and other mini-apps, making it as native as possible. It reduces the effect of banner blindness and does not fall under Telegram’s strict restrictions, allowing you to use any creatives and texts.
✅ Benefits:
💰 Cost: from $0.02 per click.
A proven and reliable format that is perfect for gambling. The main advantage of push advertising is the possibility of full control over creatives and landing pages, which reduces the likelihood of blocking.
Push notifications are received by real users who have signed up voluntarily, which makes this format especially effective for attracting high-quality traffic.
✅ Benefits:
💰 Cost: from $0.04 per click.
Popups are one of the easiest ways to attract gambling traffic. A casino landing page and basic targeting are enough to launch it. This format is often considered aggressive, but it works well because players tend to make impulsive decisions.
Pop-ups are displayed on popular websites, attracting a large number of users. Besides, it is one of the most affordable sources of traffic.
✅ Benefits:
💰 Cost: from $0.5 per 1000 impressions (CPM).
To achieve maximum efficiency, follow these recommendations:
Now you have a detailed guide on how to work with gambling traffic in Indonesia. Use native ads on Telegram, push notifications, and popunder ads to effectively promote your offers. Following the recommendations, you can maximize conversion and avoid blocking.