Top Gear Korea: an offer with Porsche and Rolex that will convert

South Korea is one of the most technologically advanced, but at the same time closed markets in the world. In such conditions, iGaming companies have to look for new formats to gain the trust of the audience.

Parimatch Affiliates is the official affiliate program of the international iGaming operator Parimatch. The brand is entering the Korean market with the highest profile: with global sponsorships of UFC Asia, Manchester United, and Leeds United, as well as a large-scale tournament Top Gear Korea.

Factor #1. Global brand strength

Not every operator can boast of such a background.
Parimatch is the official partner of UFC in Asia, Manchester United in different parts of Asia and the Middle East and North Africa region, and Leeds United – three icons of world sports.

For the Korean audience, this means:

This background immediately increases conversion and simplifies the work of webmasters: users do not need to explain for a long time who is behind the tournament.

Factor #2. Top Gear Korea tournament

The tournament with the main slogan will run from August 3 to December 21: “20 races. 1 dream. Will you ride 911?”

Grand prizes:

Tech prizes and cash:

participants complete weekly quests (deposits, activity, winnings), get tickets to the main lottery, and the more tickets they get, the closer they are to the Porsche. This is the most understandable formula for mass engagement.

Factor #3. Ideal conditions for arbitrage specialists

For Parimatch Affiliate partners, this campaign opens up continuous opportunities.

Factor #4. English football as a bridge to Korea

Football is one of the most popular sports in South Korea. And while Manchester United has long been associated with global greatness, Leeds United adds another powerful channel of emotional connection with fans to the Parimatch brand.

For the Korean audience, this is:

Thus, Parimatch emphasizes not only the global nature but also the “humanity” of the brand – closeness to fans and different football cultures.

Conclusion

Parimatch enters South Korea at the highest level:

This is a rare case that combines a strong brand, simple mechanics, and a long time perspective. And if you work with Korean traffic, you shouldn’t miss this chance.