TikTok introduces AI platform instead of Creator Marketplace: what to expect?

TikTok has decided to say goodbye to its Creator Marketplace platform, which was a kind of “bridge” between brands and content makers for advertising integrations and collaboration. As early as April 1, it will be replaced by TikTok One, a new service with enhanced functionality, where artificial intelligence will play a key role.

But don’t panic. Everything looks quite nice and transparent!

What will change for creators and businesses?

• More opportunities for collaboration – the new service will help content creators search for current trends, analyze the audience, and create even more organic videos in the recognizable TikTok style.
  
• Instead of Video Generator – AI Studio, the online video editor will cease to exist, and its functions will be transferred to the Symphony Creative Studio, which will be powered by artificial intelligence.
• AI in advertising – it will be easier for marketers: the tool Symphony Assistant will analyze trends, create scenarios and help in the production of advertising content.

How will AI change advertising?

The new Script Generator will automatically generate TikTok video scripts using product information. Also, artificial intelligence will be able to:

TikTok has already warned brands and advertisers that they should move their data to the new system. This is part of a large-scale upgrade of the platform, which now places even more emphasis on automating content with AI.