Don't miss interesting news
TikTok is no longer just about dancing and schoolchildren. The whole country is on it: from students looking for a way to make extra money to CEOs who binge on business content before bed. And while Meta is collapsing its reach and banning everything, TikTok gives you a chance to take off even from a zero account – if you’re in the know.
The algorithms are more loyal, CPMs are lower, and video content still rakes in organic and free traffic. But there is a nuance: running ads on TikTok for the Ukrainian audience is not the same as clicking “Create Ad” in Meta. There is a different logic, different accounts, different restrictions. And to avoid wasting your budget, you need to know what you’re dealing with.
In this article, we explain everything: from the ways to launch TikTok Ads in Ukraine to the creo formats that really work for us. No water, no theory – only working solutions for those who want to pour and not wait.
You can access the advertising account directly, but not always. TikTok does not provide full functionality for all countries, and Ukraine is in the restricted area.
You need to have an account linked to a supported geo (for example, Poland, Lithuania, Estonia) or contact a partner agency. Sometimes a VPN connection is also required during account creation and billing.
The most popular option among arbitrageurs and businesses in Ukraine. Agencies have direct access to TikTok’s advertising functionality and give you a separate advertising account, or they launch it from their own and provide analytics.
Pros:
Cons: service fee or % of expenses.
Advertising on behalf of an influencer or an existing TikTok account. It works if you want to promote an already uploaded video or collaborate with bloggers. TikTok has a Spark feature that allows you to use any public video (with the permission of the author) in an advertising campaign.
Profiles:
Cons:
Full-fledged advertising from scratch that is not tied to a TikTok profile. The video is not published on the account, but exists only as an advertisement.
Profiles:
Cons:
For Ukrainian advertisers, the easiest and most stable option is to launch through agency accounts or aggregators that provide ready-made infrastructure, billing, and support. If you already have a TikTok Ads account with access, you can start directly, but this is the exception rather than the rule.
Before you start driving traffic to TikTok, make sure you have the technical base in place. There is nothing complicated here, but if at least one of the points falls out, the campaign will either not start or will be drained into the void.
To access your advertising account, you need:
From a Ukrainian IP without a proxy, TikTok often does not provide full functionality. In this case, it is better to launch through partners.
TikTok supports:
Vital: TikTok does not like bank cards with Ukrainian jurisdiction. There may be friezes, billing refusals, or even bans.
To see conversions, optimize campaigns, and launch remarketing, you need a pixel:
It is recommended to set up events right away: View Content, Add to Cart, Purchase, etc. even if the traffic is still cold.
TikTok Ads works according to the classic scheme:
Tip: at the start, keep one campaign with several Ad Groups to better test different audience segments.
Without this technical base, the launch will either not work or will not be able to scale. So before you pour, build a system that works for you, not against you.
In TikTok Ads, you can target Ukrainian users directly – but there are some nuances. It doesn’t have the same depth as Meta, and the system likes to “walk” by interests. Therefore, the main thing is not to overdo it at the entrance.
In TikTok Ads, the option “Ukraine” is available in the choice of geo. You can also target specific regions and cities – Kyiv, Lviv, Kharkiv, Dnipro, etc.
If you want to cover a solvent audience, start with big cities and then scale up.
The interests are there, but they are not stable. TikTok relies more on the algorithm and behavioral patterns.
Don’t set 5+ interests – it’s better to have 1-2 or none at all at the start. The algorithm will find its own.
It can be customized in several ways:
Remarketing works better if you track events properly through Pixel/API.
Tip: Start with a wide audience, local creo, and a strong hook. This works better than “picking interests and hoping”. TikTok will complete the necessary sample – you just need to give it space.
TikTok is not about a pretentious picture, but about reality, emotion, and the “familiar to the point of pain”. Especially if you are targeting the Ukrainian audience. It’s important not just to launch a video, but to get into the context that people actually live in. Otherwise, there will be a swipe.
Ukrainian language, light surzhik, local jokes, memes, references to the war, services, everyday situations. Creo should sound like “the same TikTok I just saw in the feed”, not like a TV commercial.
Creo should not just show the product – it should look like a part of your audience’s life. The country has changed, realities have changed, and advertising should hit exactly where your viewer’s pain is.
TikTok in Ukraine in 2025 is no longer an “experimental channel” but a full-fledged advertising platform. Although the competition is growing, it is still possible to grab attention cheaply and en masse. The main thing is to know what to focus on.
Kyiv, Lviv, Kharkiv, Dnipro, Odesa – this is where the main conversion comes from. These audiences are more active, used to buying online, and respond to advertising faster.
Tip: if the budget is limited, start with 2-3 cities and scale further
TikTok allows you to enter even with small amounts.
TikTok is really more loyal to topics than Meta: it is easier to launch gambling, gut or a new niche, but it does not forgive bad copy and raw landing page.
If the video doesn’t catch you from the first second, there will be no impressions If the landing page takes a long time to load or doesn’t match what is stated, it’s a minus for optimization
TikTok in Ukraine is a platform where you can still catch traffic cheaply. But the winner is not the one who “catches trends” but the one who knows how to put together a simple, human creo, test it on a small budget, and scale what works. Speed, adaptation, and understanding of your audience are more important than perfect production.
TikTok is not Meta and definitely not Instagram. It has its own algorithms, its own content culture, and its own requirements for advertising. And most of the failures happen not because the platform doesn’t work, but because it was launched with the same approaches that work somewhere else. And they don’t work.
Reels ≠ TikTok. On TikTok, video should be faster, more dynamic, and less “glossy.”
Polished Instagram creos look like TV ads here.
What to do: Shoot for the TikTok format – vertical format, emotion, quick hook, native.
TikTok doesn’t like to be told to “show this user from Cherkasy, who is 28 and interested in fintech”. The algorithm simply does not have time to collect data and optimize the campaign.
What to do: Give the platform more space – minimum filters, maximum coverage.
Without a pixel, the system does not know what you consider a conversion. As a result, there is no optimization, no scaling, no sense.
What to do: Immediately become a TikTok Pixel through GTM and set up events (ViewContent, AddToCart, Purchase).
TikTok is about the flow and speed of content. If the viewer doesn’t understand what to do next, they swipe away. It’s the same with text: if the subtitles are small, the colors are “merged” or the message is smeared, the video is dead.
What to do:clear CTA (Click, Share, Comment), contrasting text, capital letters, short sentences.
TikTok does not forgive banalities and hackery. If you don’t adapt, you don’t get in. Put a pixel, make a simple script, don’t overtarget, and don’t forget to tell the user what to do. That’s it. This is already +50% to the chances of a normal result.
TikTok is not just an alternative to Meta. It’s a platform that gives you a chance to get traffic, reach, and conversions cheaper, faster, and more flexibly. But the old approaches don’t work here. The winner is not the one who does it beautifully, but the one who launches a lot, adapts to the format, and hits the audience’s context.
If you want to work with the Ukrainian market, TikTok is now a window of opportunity that has not yet been overheated. Loyal moderation, lower CPMs, simple entry mechanics. The main thing is not to drag it out. In 2025, this is no longer an “experimental channel”, but a channel where those who pour, not postpone the launch until tomorrow, make money.