Don't miss interesting news
In this article, we will talk about Sweden: why this destination is promising for the gambling industry and which operators are currently successfully working in this market. In 2024, Sweden is one of the leading geos. Although the audience here is not very large, there is a high level of activity in the purchase of nutra products.
It is also important to take into account local peculiarities – high requirements for the quality of promotional materials and the priority of convenience for customers. Swedes value comfort in online shopping, and the most suitable payment models for them are SS and Trial. Interested in learning more about this geo? In this guide to Sweden, we will present our selection of popular offers and tell you what to look for when creating creatives.
Sweden is one of the Nordic countries that is part of the Scandinavian region and occupies a position in Tier-1. The country has a high standard of living and a stable economy. Sweden is one of the most affluent countries in Europe, with strict requirements for the quality of advertising content. The cost of clicks is quite high, but the rates on offers are impressive. The market is being actively developed by advertisers, which draws attention to the region.
The population of the country is 10.54 million people, and 97% of residents use the Internet. Technological development is at a high level, and most purchases are made through mobile devices.
Logistics in Sweden is well developed, covering both large cities and small towns. Among the most densely populated cities are Stockholm, Malmö, Uppsala, Västerås, and Örebro.
When planning targeted advertising by region, it is always useful to consult with your manager.
Language: mostly Swedish. Although many Swedes speak English, it is mainly used in the business environment. In everyday life and when choosing goods, Swedes prefer their native language.
In Sweden, there are several key categories of health products: products for weight loss, rejuvenation, potency increase, joint and vascular support, as well as drugs for diabetes treatment, vision and hearing improvement, and brain activity stimulation. Trends driving the demand for these products include:
The delivery infrastructure and electronic payments in Sweden are highly developed. Almost every active Internet user has one or more bank cards. Swedish consumers are protected by rights laws and are not afraid of fraud, which makes COD offers less relevant. In this country, SS and Trial models work better, offering fast payment and minimizing contact with call centers.
Many Swedes prefer to pay for purchases on the site immediately, avoiding communication with operators. The possibility of ordering samples to evaluate the product without unnecessary negotiations is popular. In this regard, the SS and Trial models are the most effective.
For those who have previously worked with COD models, the transition to SS and Trial will be smooth, thanks to the support of managers and the provision of translated landing pages and promotional materials. SS model bays are similar to COD, with the only difference being that SS offers a shorter path to purchase, simplifying the process for the customer.
Swedes actively use social media not only to communicate with loved ones, but also to establish business contacts, search for products and information, and make purchases. Among the main sources of traffic, Facebook is the most popular, with a leading position. Additionally, it is worth considering Instagram as a test platform, as this platform is also very popular.
Another significant source of traffic is teaser ad networks. Swedish users often browse various web resources in search of news or entertainment. The more natural and high-quality the advertising message is, the higher the chances of attracting attention, overcoming the effect of banner blindness.
Advertisers prefer traffic from Facebook and are happy to work with leads from ad networks.
According to Similarweb, the most visited sites are:
Windows remains the most popular operating system for desktop users. Among the owners of mobile devices, iOS is the most preferred, although Android, OS X, and Chrome OS are also relevant (according to Statista).
The most common browsers: Chrome, Safari, Edge, Samsung, Firefox
Let’s take a look at the most effective methods of creating creatives for the Swedish market:
This year, Sweden has proven to be a promising market in the gut vertical. Geo offers great opportunities to earn money on SS and Trial offers, which is confirmed by the successful experience of our webmasters. Residents of Sweden prefer to make purchases directly on landing pages, paying for goods with a card. If your experience was limited only to COD, the transition to SS and Trial models will not be difficult. SS bays are similar to COD, and you can easily scale your campaigns. We are always ready to help you create all the favorable conditions for partnership.