SmartLink: on technology features and their use in the dating vertical

Cpamatica is an affiliate network that has been operating in the market for almost 10 years. Thanks to their extensive experience in CPA marketing and cooperation with the best advertisers in the industry, they have unique and exclusive deeds for affiliates.

SmartLink is becoming an increasingly popular tool for effective traffic monetization. Thanks to the technology, partners can avoid wasting time and budgets on testing offers and focus solely on attracting high-quality traffic.

In this article, together with an expert from Cpamatica, we will consider what SmartLink is, how it works, which partners it is suitable for, and for which traffic sources the technology will be effective.

What is SmartLink

SmartLink is a special technology that allows partners to automate the process of redistributing traffic to the best offers in real time. Instead of choosing one offer, the partner uses one universal link (SmartLink) that automatically selects the most appropriate offer for each user based on their geolocation, device, traffic type, and a number of other parameters.

1. Click: The user clicks on the Smart link.
2. Data analysis: Smartlink analyzes the user’s data and history of previous interactions with Smartlink.
   
3. Selection: Smartlink selects the most relevant offer, or rather offer page, for the user based on the historical data of this segment.
4. Optimization: Smartlink is constantly optimized in real-time to maximize conversions.

“The main advantage of SmartLink is that it allows you to maximize the chance of conversion of each user, even if not unique, and focus on the profit from each click, automatically redirecting them to the most relevant offer.” – comments Daniel, Team Lead of SmartLink Unit at Cpamatica.

Another feature of SmartLink is that the tool greatly simplifies the process of building a campaign funnel. Instead of wasting time and resources on searching for and adding pre-launchers that would prepare the user before going to the main landing page, the smartlink takes care of all this work. It automatically includes a funnel with exclusive and new landing pages that are already integrated into the campaign structure.

The set of data that SmartLink analyzes depends on who developed the technology. If the affiliate program works on the basis of ready-made platforms, the set of parameters for analysis will be standard. If the affiliate program uses its own in-house SmartLink, the technology is more customized with the ability to expand traffic more deeply and is able to take into account more user characteristics and build funnels for them. I usually take into account the user’s country and region, device type, operating system, etc.

Using SmartLink in the debit card vertical

Daytiming is one of the most competitive verticals in traffic arbitrage. To work effectively in this niche, it is important not only to attract a large amount of traffic but also to meet the needs of both users and advertisers as accurately as possible.

SmartLink automatically selects the most relevant debit offers for each user, taking into account a large amount of demographic data and a variety of offers targeted at different age groups, interests, and geographic regions.

For example, we have a user with the following data – male, 37 years old, Germany, Android, Arabic, Wi-Fi. If the offer is not adapted to the user’s language and redirects him to a site he doesn’t understand, he will simply leave the site. Also, if the user has a weak connection (for example, 3G) and the page with the video takes a long time to load, he or she may simply leave it.

Traffic sources for SmartLink

SmartLink technology is becoming extremely relevant for working with multi-level traffic, including a variety of traffic types, geographical regions, devices, and other factors. Its use greatly facilitates optimization and administration, which would be time-consuming if you were to set up trackers for different segments and build funnels on your own. Usually, for each segment, you need to find an offer, test it, choose a suitable pre-roll, administer optimizations from advertisers, request bumps, etc. Instead, SmartLink already has an impressive database of historical data for standard multi-level extensions and automates the construction of custom funnels, optimizing for RPC (Revenue Per Click). At the same time, specialists “under the hood” are working on improving the conditions for partners and improving their funnels.

At the same time, there is a certain list of sources that are the most popular for SmartLink technology:

• Conditionally free traffic (CFT): TikTok, Snapchat, Reddit, Telegram, Instagram, etc.
• SEO traffic.
• Any targeted traffic from traffic networks (ExoClick, TrafficStars, Voluume, etc.

“SmartLink is often used by newcomers to arbitrage due to the concept of technology that does most of the work for the affiliate and works exclusively in their favor. The main goal of SmartLink is to improve the affiliate’s RPC, as the affiliate’s earnings directly affect SmartLink’s profit.”

It is also worth noting that the combination of “newbies + debit card”↩ is very successful, as debit card creatives are quite universal – it is not a specific product, such as sneakers or branded goods. About 98% of offers in this vertical work on the CPL (Cost Per Lead) model, which allows you to quickly assess the payback and conduct testing on small budgets, without having to wait for the first deposit or other conversions.

Thus, by adding +SmartLink to this formula, affiliates get a powerful tool that can become a real game changer for starting their way in the industry.” – comments Daniel, Team Lead of SmartLink Unit at Cpamatica.

Benefits of SmartLink:

• Automation of the monetization process: SmartLink allows affiliates to focus on driving traffic without spending time on manual offer selection.
• Minimize costs: No need to allocate a budget for testing offers and audiences.
• Profit maximization: By automatically selecting the best offers, SmartLink ensures maximum profit from each user.
• Flexibility: The ability to work with different geographies and audience types without having to set up separate campaigns.

Using SmartLink in the debit card vertical is a powerful tool for arbitrageurs seeking to monetize their traffic as efficiently as possible. Automation of processes, flexibility in working with different audiences, and the ability to quickly scale make SmartLink an indispensable element of modern traffic arbitrage. Test, optimize, and achieve high results with SmartLink in your campaigns.