Secret techniques of nutra funnels: how fake ads are used to sell CBD gummies

Secret techniques of nutra funnels: how fake ads are used to sell CBD gummies
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In early July 2024, internet users began actively searching for LuCanna Farms CBD Gummies reviews, complaints, ingredients and scam information. They were curious to know if celebrities like Cliff Eastwood, Dana Perino, Tom Selleck and Dolly Parton endorsed these gummies. People also searched on Google for where to buy LuCanna Farms CBD Gummies “nearby” – this was a popular Google query. Unfortunately, there are many scam schemes revolving around this product. Fraudsters have tried to use new tactics by promising unfounded benefits of these CBD gummies. Scammers trying to go unnoticed have been implementing such scams for many years. Victims of such schemes often lose at least hundreds of dollars.

American blogger Jordan Lillis has found no evidence that celebrities have ever endorsed LuCanna Farms CBD Gummies or Nature’s Leaf CBD Gummies, including Eastwood, Perino, Selleck and Parton. He also wrote an article where he revealed all the details of the LuCanna Farms CBD Gummies review scam. He broke down the fraudulent scheme into three stages. Let’s take a closer look.

How the scam works

CBD gummies and keto gummies scams usually follow the same and predictable scenario. In the case of the LuCanna Farms CBD Gummies scam, it all started with a fake ad. Links in the ads led users to several fraudulent articles. From these articles, users could go to the final page where the product was sold.

Step one: LuCanna Farms CBD Gummies scam ad

Secret techniques of nutra funnels: how fake ads are used to sell CBD gummies

LuCanna Farms CBD Gummies ads can usually be found on Facebook and Instagram. Meta, the parent company of Facebook and Instagram, along with other online advertising platforms, accepts money and endorses these ads.

For example, in July 2024, one of the ads on Facebook and Instagram claimed: “At 94, Clint Eastwood shocked fans. It turned out that he had a child out of wedlock…” It was just a fake ad luring people into a scam. The truth is that Eastwood is not in any way associated with LuCanna Farms CBD Gummies or any other CBD or keto gummies products.

The main goal of these fake ads is to grab the attention of potential victims with shocking rumors. In the past, scammers have misused the images of celebrities such as Oprah Winfrey, Mayim Bialik, Keanu Reeves, Kelly Clarkson, Tim McGraw, Miranda Lambert, Reba McEntire, and many others to promote fraudulent CBD and keto gummies.

Step two: Article on the LuCanna Farms CBD gummies scam

Secret techniques of nutra funnels: how fake ads are used to sell CBD gummies

The suspicious-looking ads have a link that leads users to the second stage of the scam. At this stage, users are greeted with a fake article designed to mislead them into thinking they are reading news from a reputable source.

In the case of the LuCanna Farms CBD gummy candy scam and its many fake reviews, the ads directed people to apytoidr.buzz, which hosted a fake article on the Fox News website. Fraudsters often post fake articles on fraudulent websites by copying the design of popular news outlets. They use this tactic to trick users into believing that their claims carry any weight.

The fake Fox News headline read: “Clint Eastwood’s risky business practices have led to big lawsuits: his on-air response”.

This fictitious and fraudulent story stated, in part, that “After a sharp drop in sales, Pfizer began demanding that Clint Eastwood’s company shut down, saying: ‘We are pleased that Clint Eastwood has found a way to replace opioids, painkillers and save American lives, but his company is engaging in unacceptable business practices. It should immediately cease production and stop selling LuCanna Farms CBD chews’.” In fact, Pfizer has not used anything like this in its communication.

The article also falsely claimed that LuCanna Farms CBD chews could “instantly and permanently reverse dementia”. Additionally, she promised customers that the product would help them live “pain-free”.

Regarding the fraudulent claims of “reversing dementia”, the British Alzheimer’s Society published: “There is no research to prove that cannabis or products such as cannabis oil (CBD oil) can stop, slow, reverse, or prevent the diseases that cause dementia”.

Some readers may notice that fraudulent articles don’t always load. Fraudsters create two versions of each article. One version of the page shows a generic online store to disguise the fraud. The second version shows the fraudulent article, such as the fake Fox news story about Eastwood.

Step three: Product pages

Secret techniques of nutra funnels: how fake ads are used to sell CBD gummies

The most striking page for reviews of fake LuCanna Farms CBD candy that Jordan Lillis found is lucannafarms.com. This page falsely claimed that publications such as Yahoo Finance, MarketWatch, OK Magazine, and USA Today had published information about the product.

Sites selling CBD often lure customers into subscriptions for hundreds of dollars a month. They usually hide information about subscriptions in the fine print in the terms of service – a document that can only be found at the very bottom of the page.

Strange schemes

In the past, victims of CBD and ketogenic gummies scams have talked about various strange incidents in YouTube comments. For example, some of them claimed that the return addresses for the products did not exist. Some victims of scams said they received invoices for gummies that were then sent to their homes, even though they never ordered them. Other people said they received erasers at their addresses, although they never ordered or paid for them. The United States Postal Inspection Service (USPIS) defines this fraud as a situation where a consumer receives a package that they never ordered. The scheme may use stolen personal data and fake reviews from verified customers.

Conclusion

In general, in some cases with CBD gummies, the product itself can be a pure scam, even without taking into account any false statements that are spread online about this product. At the same time, it is worth noting that in rare cases, scammers abuse the names of some CBD gummies from American companies that allegedly have nothing to do with the scam.

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