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In traffic arbitrage, a hold is a delay in payments to a webmaster by an affiliate program (AP). The hold period is necessary to check the quality of traffic and protect advertisers from fraud. Let’s find out what a hold is, how it affects arbitrageurs and how to minimize its negative impact.
The hold period in CPA networks and affiliate programs is necessary for several reasons:
The advertiser analyzes leads to exclude frod and motivated traffic.
In e-commerce affiliates, hold allows you to make sure that the order is not canceled by the customer.
The PP checks whether the requests meet the advertiser’s requirements.
Hold can be different depending on the conditions of a particular PP:
To reduce the wait time for payouts, use the following strategies:
Choose affiliate programs with a good reputation and loyal terms.
Using white-hat methods of attracting traffic reduces the probability of fraud.
If you pour stable quality traffic, affiliate program managers can offer you reduced terms.
Some networks offer accelerated payouts for a small percentage of the amount.
Hold in affiliate programs is a standard protection measure, but it can be a serious obstacle for beginners in traffic arbitrage. To work effectively, it is important to understand the principles of hold, choose reliable APs and supply quality traffic. The better your performance, the faster you can get paid and scale your arbitrage activities.
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