What's on offer on Black Friday in the iGaming world

Discount season and the desire not to miss a good deal often push people to make impulsive purchases and spend money they hadn’t planned. During this period, traffic increases sharply not only in the field of goods, but also in gambling, betting, and games. In November, people are more likely to participate in lotteries, play in casinos, or place bets. Why: First, many people believe that Black Friday brings good luck. Secondly, losses during this holiday period are perceived as less painful.

In this article, we look at how Black Friday is held in the most profitable niches – gambling, betting, and gaming. We will also share life hacks on how to maximize traffic during the discount season.

Black Friday in gambling

The end of November is a time of fierce competition among operators. They launch aggressive promotional campaigns with improved deposit bonuses and higher payouts. For example, in 2023, many gambling platforms increased standard bonuses by up to 200%, and every fifth casino offered exclusive free spins only on Black Friday. Such promotions motivate users to be more active and increase their spending, while webmasters get higher conversion rates thanks to lucrative offers.

How Black Friday affects traffic in gambling

Black Friday is a great opportunity to scale campaigns with lower user acquisition costs. But this period has its own special trends:

• The boom in the popularity of mobile traffic. Although players already prefer smartphones, this trend is even more pronounced on Black Friday. Therefore, optimization for mobile devices becomes a prerequisite for working with traffic in November.
  
• Growing competition for key queries. During this period, the cost of clicks on Google Ads and Facebook Ads increases significantly in all niches. Therefore, webmasters have to carefully adjust budgets and create narrowly targeted strategies.
  
• Improve conversions. Seasonal promotions, along with the festive mood and excitement, become powerful triggers for registrations and first deposits. The main thing is to correctly integrate these elements into creatives.

Examples of promotions and offers in gambling for Black Friday

Black Friday is the moment when gambling operators use their imagination to the maximum to attract the attention of customers. For arbitrageurs, it is a great chance to scale their campaigns based on seasonal trends. Here are some popular promotions worth considering:

• 100% deposit bonus + free spins. This is a classic but very effective way to attract new players. This offer allows users to start playing with minimal risks, which significantly increases the number of registrations.
  
• Cashback on losses. Returning 20-30% of the lost amount for a certain period works great for player retention. This reduces the psychological barrier of losses, which motivates users to stay active.
  
• Tournaments with gifts. Additional competitions with cash prizes or valuable gifts (for example, iPhones, MacBooks, game consoles) increase interest and create additional engagement.

Why is it important for arbitrators?

Such offers cover several needs of the audience at once: the desire to benefit, minimize risks, and feel excitement. They significantly increase the click-through rate of advertising materials and improve conversion on landing pages. The key is to adapt the campaign to your audience and use the triggers that work best in your niche. You can learn more about how to choose effective triggers for gambling in this article.

Black Friday and betting: The perfect combination

When it comes to Black Friday in the betting world, it is not so much about discounts as it is about favorable betting offers and registration bonuses. For bettors, it is an ideal chance to get more value for their money, and for arbitrage enthusiasts, it is a golden time of increased activity and easy traffic conversion.

How Black Friday affects traffic and betting

During Black Friday, users actively visit betting platforms, and most of the traffic comes from mobile devices. Therefore, it is important that your landing pages and advertising materials are perfectly optimized for smartphones. The loading speed should be lightning fast, the interface should be as simple as possible, and the buttons for actions should be noticeable and attractive.

Also pay attention to the following nuances:

• Rising competition for keywords. Demand is growing, so search competition is becoming even tougher. In order not to lose your audience, you should experiment with alternative traffic sources, such as advertising in Telegram channels or native articles on specialized web resources.
  
• Induced interest in esports. During this period, esports becomes especially popular due to major events and promotions. This attracts the attention of eSports fans who are more active in betting.
  
• Focus on promotions. On Black Friday, bookmakers launch a lot of special offers, and your task is to find the most attractive ones. Freebets, increased odds, and cashback are the most popular of them.

Examples of promotions and offers in Black Friday betting

In the field of betting, as well as in gambling, bookmakers strive to gain more attention from the audience by launching thematic promotions:

• Deposit bonuses. Doubling the first deposit is a proven classic that always works. To maximize the effect, target your promo at newcomers. For them, this can be an ideal way to start, as a large bonus gives them confidence.
  
• Free bets on popular events. Free bets on matches of the leading leagues are a real magnet for sports fans. Use interest-based targeting, work with look-alike audiences, and emphasize the limited duration of the offer. It is important to predict in advance when interest in key matches will increase in order to show your promotional materials in time.
  
• Cashback for losing. Returning part of the lost money reduces the fear of possible failures among players. This is a great opportunity for arbitrage providers to attract more sophisticated users who perceive cashback as a way to reduce risks. In your creatives, emphasize the benefits: “We return up to 20% even for unsuccessful bets!”
• Combo bets with bonuses. Express bets are a great opportunity for big wins, especially if they are accompanied by additional bonuses. It is important to evoke emotions: show the potential winnings in numbers and briefly explain how it works.

What does Black Friday look like in gaming?

Black Friday is a real holiday for gamers from Tier-1 countries, and rarely Tier-2. During this period, they actively hunt for discounts on games, consoles, subscriptions, and digital goods. Platforms such as Steam, Epic Games, and console stores hold large-scale sales that can be effectively used to increase conversions.

How does Black Friday affect gaming?

During November, the cost of bidding on key search queries increases significantly. This is especially noticeable in the gaming industry. Webmasters have to look for ways to optimize their budgets or pay attention to alternative traffic sources.

• Retargeting and push notifications. Many users only browse offers but do not buy immediately. Correctly configured retargeting and push notifications will help bring these people back to the offer by reminding them of promotions and bonuses.
  
• Growing interest in in-game purchases. During this period, gamers are looking for discounts on rare skins, items, and currency, which positively affects the conversion of ads. If you have a showcase website, you can add offers from different platforms with the ability to compare prices and offers.
  
• Popularity of subscriptions to paid platforms. Xbox Game Pass, PlayStation Plus, and EA Play offer significant discounts in November. These subscriptions not only provide access to a large library of games but also add exclusive bonuses. It is important for arbitrageurs to create unique offers, emphasizing all the advantages of the offer.

To make the most of Black Friday, it is important not only to launch campaigns but also to build an effective system. Players are actively looking for the best deals, and your task is to offer them at the right time. Experiment with creatives, adjust bids, and increase budgets to achieve high conversions.

Popular offers and promotions on Black Friday

During this period, gaming platforms such as Steam, Epic Games, or the PlayStation Store organize sales with up to 80% off, which attracts significant traffic.

A separate category is in-game goods: skins, weapons, currency, etc. Discounts on such items create a sense of urgency and uniqueness, which encourages players to make decisions faster. This means that in-game traffic at this time has a much better conversion rate.

What strategies help to arbitrage traffic on Black Friday in the gambling, betting, and gaming niche?

To really hit the jackpot, you need to not only launch ads but also prepare in advance, taking into account all the nuances of the season. Here are some tips on how to get the most out of Black Friday:

1. Choose your offer carefully. Focus on offers with a high average check and conversion. Review the statistics for the previous year to determine which geos brought the best results. For example, in some regions, the audience is more likely to spend money on gambling during Black Friday.
   
2. Prepare creatives. Play on the hype and exclusivity. The main topics should be sales and bonuses. Use such accents as “only today”, “unique bonuses”, “only for Black Friday”. Black backgrounds, bright elements, and large text with discounts work well in banners.
   
3. Set a bigger budget. Competition for traffic on Black Friday is getting tougher, so increase your daily budgets and keep a close eye on your bids. Adjust them in time and don’t forget about remarketing, as many users come back for promotional offers.
   
4. Experiment with ad formats. Don’t limit yourself to one type. Try short videos, banners, stories, push, dynamic creatives, or crops. Any format can work in November, so test different options.
   
5. Launch campaigns a few days before Black Friday. Start 2-3 days before the main day to optimize campaigns and adapt to user behavior. On Black Friday itself, you will be ready to work with optimized creatives.
   
6. Prepare for an increase in traffic costs. In 2022, paid search costs increased by 160%, and social media costs by 76%. Competition in the top sources is becoming fierce, so bids at auctions are rising. It is worth looking for creative ways to attract to avoid high CPAs.
   
7. Be careful with moderation. On Black Friday, platforms check ads in the gambling niche more often. Choose: either work with cloaks or follow the rules of the platforms.

Conclusion

For a successful start on Black Friday, it is important to prepare everything in advance. It’s more than just discounts – it’s a strong psychological trigger: excitement, desire to save money, and willingness to spend more than planned. Therefore, choose an offer in advance, create bright creatives, and set a bigger budget.