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The arbitration market has changed significantly over the past year, and even more complex challenges are expected to come. Problems have become commonplace across all verticals.
After the changes in the rules, Google Play switched to PWA applications, which significantly increased competition.
Faced with new laws that complicate the work for both webmasters and users.
The level of upsells is falling, affiliates are closing, and large teams are increasingly switching to SS/Trial models.
Faced with new regulatory requirements, which makes it difficult to acquire traffic.
It has become more difficult to work in Europe and Latin America. These regions are constantly flooded with traffic, and working relationships quickly burn out. There are two options: constantly testing new schemes or changing the market.
Asia looks like a promising area. If we consider European countries, the best options are France, Italy, and Spain.
The market has changed, but many advertisers have not. They are sure that their product will always work, but it is not so. Funnel optimization should be a common task for both arbitrageurs and advertisers.
To improve efficiency, advertisers can:
For many GEOs, the old audience has already burned out, and this directly affects the level of upsells.
Competition in GEOs such as Chile, Hungary, and Romania is very high. They are constantly bombarded with ads, auctions are overheated, and banner blindness makes it difficult to get conversions. Therefore, you have to spend a lot of time testing creatives.
It is better to start with more accessible markets, such as the CIS. This is a good option for gaining experience, as there is cheap lead, an understandable mentality, and the opportunity to test different approaches. The minimum budget to start is about $2,000.
To work in more expensive GEOs, such as France, Spain, or Germany, you need from $3,000 to $4,000 for tests. If everything goes well, the net profit can be $1,200-1,300 with an ROI of 30-40%.
The competition in PWA applications is growing. This is the easiest way to drive traffic to apps nowadays.
Strong teams continue to work with Android, although the survival rate of apps in the stock is unstable. Developers recommend testing less popular programming languages, as such apps are easier to moderate and less likely to get banned.
80% of the success of any advertising campaign depends on creatives.
In all popular GEOs, iGaming is facing stricter regulations.
In August, many believed that Brazil would “bend” due to new restrictions, but traffic is still pouring in.
Influencer traffic is likely to return. Everything in arbitrage works cyclically, and old methods can become effective again.
Some teams are testing iOS apps, although this is an expensive niche. A massive transition is not expected yet, but for teams with large budgets, this is a promising option, as the quality of traffic on iOS is higher and there is less competition.
The minimum budget for tests starts from 1 400 dollars. Most likely, such tests will be in the red.
To make a profit, you need experience, large budgets, and knowledge of the niche. The best option for beginners is to join a team that already works in the financial vertical.
Financial showcases have their pros and cons.
Direct offers work more effectively in emails, especially if they contain information about the loan amount and a hint of pre-approval. However, the legislation is becoming stricter, which is why the conversion rate is falling.
In July, a law on loan restructuring is planned to be introduced, which will allow changing payment terms for borrowers. This may affect the market, but key players are quickly adapting to the new conditions.
The vertical remains stable. The main success factor is the reliability of connected payment systems. This determines how stable users will be on landing pages or in applications.
The main traffic comes from social networks. The most relevant platforms:
Advertising is starting to bore users, but this problem can be solved with high-quality creatives and thoughtful products. To expand the audience, it is worth paying attention to fast-growing markets such as Africa, Asia, and Latin America.
DCB (Direct Carrier Billing) is increasingly associated with real services rather than scam. The trend is shifting towards long-term subscriptions that bring more benefits to customers. In focus:
In 2025, arbitrage will become even more complicated, but there are still opportunities for earnings. The main thing is to adapt to changes, test new approaches, and not be afraid to experiment.