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Did you know that traffic is generated not only through such well-known platforms as Facebook, Google Ads, and TikTok? There are also lesser-known methods, one of which is email marketing. This method allows you to create an effective sales scheme that can provide a stable income for a long time. In this article, we will discuss the essence of email marketing, provide specific examples, and explain how to collect a database for newsletters.
Email marketing relies on the use of emails to disseminate information about products. It requires prior consent from recipients on web pages or landing pages, who then confirm their participation via a message. Sending emails without confirming consent falls under the category of spam.
Traditional sales funnels involve displaying ads, and then selling through websites, landing pages, personal interactions, or chatbots, to sell the product immediately. However, email marketing funnels are different in that they allow you to make sales not only immediately, but also over a long period – from a few days to many years, which expands the strategic marketing opportunities.
An example of a marketing funnel component:
Another example is casino newsletters. Users are informed about available bonuses, free spins, and contests, which bring them nice bonuses, while casinos retain their customers, and webmasters and affiliates earn additional funds without investments.
Email marketing can be effective in various fields of activity, the main thing is to arouse interest in the audience. The question arises: how to get the necessary contacts? Here are two commonly used approaches.
There are many resources available online, and if something is missing, you can always order it. This opens up the possibility of buying an email list. This method has certain advantages, but it also hides significant risks.
Profiles:
Cons:
It is important to understand that email databases are formed from available data: discussions on forums, websites, message boards, comments, and other resources. Often, only the email address is known, less often – the name or nickname of the user.
Database vendors parse email addresses, and you can do the same – collect a database yourself from sites or forums. One of the advantages of parsing is that you can use various parameters to select data. For example, you can organize data collection from regional forums or spam from thematic sites and forums.
The disadvantage of parsers is that they collect everything. The final list may include the mailboxes of technical support, developers, and media representatives. For example, when searching for parents’ contact information, you may accidentally come across email addresses belonging to children’s stores, private medical institutions, etc. This requires careful cleaning.
Your database ensures a high level of quality and long-term cooperation. First, you regulate the funnel mechanism and are aware of who becomes your subscribers. Secondly, if the product is of interest to consumers, the unsubscribe rate remains low, even if you send advertising messages. Let’s take a look at the key methods of building a database.
With the help of your website. Visitors are allowed to subscribe to news both during the registration process and through a special pop-up window or form.
Paid advertising and landing page with a bonus from the product. Site managers actively form a list of contacts for further sending. They create, for example, a guide to economic awareness, organize promotions, and distribute digital versions of books without charging a fee. In exchange, visitors agree to receive newsletters.
Once the webmaster has a large enough database of visitors, he will start advertising financial services: offers for debit and credit cards, deposits, investment opportunities, loans, etc.
Collection when traffic is flooded. This is an additional benefit and the sale of similar products. However, there is a risk of lower conversion to the main product, which requires careful planning of the potential customer’s route.
We’ve discussed the key elements of email marketing: from creating funnels to building subscriber lists. To achieve optimal results in terms of profit and ROI, it’s crucial to think through each step in detail. Instead of purchasing a list of a million subscribers and sending standard messages, it is recommended to segment the audience, run tests, and analyze the data obtained.
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