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By the end of 2024, the gambling industry has undergone significant changes: many teams have switched to PWA applications. However, not all of them managed to successfully adapt to the new conditions, and some of them returned to the influence traffic via Telegram.
In this article, we will tell you how to create effective funnels for influencer traffic, explain why some creatives work and others don’t, and share practical tips to help you increase your earnings!
Looking through spy services, it becomes clear that static creatives are now prevalent in influencer channels. Once upon a time, the main focus was on the “ life” – expensive cars, money, videos from Dubai resorts. Today, the focus is on the actor’s face to immediately inspire trust in the viewer.
Previously, ads avoided mentioning specific amounts or minimum investments. Now, such information is added to weed out the “easy money” seekers and attract those with a sufficient budget. Creatives often show an actor, note that the work will take place on Telegram (to immediately weed out people without this messenger), and add elements of casino games. All these elements help to find the target audience for further work.
Many people try to improve their landing pages by adding a bunch of reviews or countdown timers to create the illusion of urgency. But the simplest option is a minimalist style a la Telegram: an avatar, a subscribe button, and a short description. And, you know, this approach still works the best.
The main thing is to set up the subscribe button correctly so that it immediately opens the Telegram app, and does not lead to the web version. This is a classic mistake that has been made for years, although it’s easy to solve.
If you want to run your channel effectively, just forget about boring template posts. It’s time to add some “live” content – broadcasts with real people, video reviews, detailed reviews with a bunch of screens that really show success.
Here’s an example. One popular Indian channel. Look at the screenshot on the right: December has just begun, and they have already released seven exactly the same posts. This is a failure. Plan your content in advance. If you work solo, prepare two weeks’ worth of material in advance, and then you can repeat it. And if you have a team, you should have at least a month’s worth of content ready.
Don’t forget to pin an important message at the top of the channel. It can be a video, text, or image with explanations. In this message, tell us what you do, how you make money, and why it is beneficial to others. Write briefly and to the point, because, to be honest, few people read to the end.
Forget about these “lifestyle” posts. This no longer catches anyone, and many are even annoyed. Instead, show real reviews or the process of work – it inspires more trust. Also, don’t post the same “” (videos or photos in the loop style). People immediately notice that you are constantly repeating yourself. Make yourself a set of different circles for your channel and for replies in personal messages.
There are several important points in working with influencer traffic that are often underestimated, but they can significantly affect the result. We have identified the TOP 3 factors that are often overlooked.
Don’t rely too much on cooperation with big brands. Usually, you can come across a lot of repetitions and be dissatisfied when the manager refuses to enroll a player.
For example, in the case of India, there is a popular saying: “India will be enough for our grandchildren,” but the situation here is far from simple. It sounds ridiculous, but it is a reality: sometimes players simply do not have “new” email addresses or phone numbers to register.
That is why it is better to work with less popular offers where the database is still “fresh”. Preliminarily discuss possible cuts and repeats with the manager so that their percentage does not exceed 10%. Or try to negotiate compensation for multi-accounts. The main thing is not to bring fraudulent traffic!
We won’t dwell on specific scripts for lead processing, because not much has changed in this area recently. Most popular scripts have long been familiar to users. Moreover, we have already created a thorough article on this topic, which you can find here. Instead, we advise you to abandon the template approach and engage in a dialog with each client individually, taking into account their specifics. Personalized approach is the basis of success, no matter how trite it may seem.
A push notification bot is a really handy tool that takes almost no time to set up. Once a user subscribes to a channel, the bot automatically sends them a short message with a fascinating story of the actor’s success and earnings.
The information is presented in the form of a small article with illustrations. Besides, the bot is used to send stories about other users’ winnings, data on potential earnings, etc. However, it is important to maintain a balance: do not overload people with notifications so that they do not want to block the bot.
It is now much more difficult to engage in arbitration through influencers on Telegram. Here’s why:
Despite the fact that it is still possible to work in this area, the profitability is not what it used to be. Previously, ROI could reach 200-400%, but now figures around 100% are already considered the norm. And if you add the cost of salaries for the team of processors, designers, content managers, and buyers, the net profit is significantly reduced.
In contrast, PWA applications offer a more stable income and fewer problems. This is one of the reasons why many teams choose this format.
Influencer traffic can be interesting for solo arbitrageurs if they perform all the tasks on their own. However, you will have to sweat a lot to achieve noticeable results.