The Baltic countries are part of Europe, but if you dig deeper, their approaches can differ significantly from the usual European ones due to climate, culture, and mentality.
In this article, we will look at which product categories sell best here, what features of the local audience should be taken into account, and share some useful tips for creating effective connections. Let’s go!
Offer categories
The Baltic States are a part of Europe. The main trends here are almost the same as in other European countries:
- Cosmetics. Attractive appearance is of great importance for the inhabitants of the Baltic States, so care cosmetics are in high demand here.
- Nutritional supplements. The fashion for a healthy lifestyle has not passed the Baltic States by. A variety of dietary supplements will also be great here.
- Losing weight. Unlike most European countries, body positivity has not yet become so popular in the Baltics. However, it is better to focus on diets rather than fat burning products, which will significantly improve conversions;
- Products for the elderly. The population of the Baltic countries is gradually aging. For example, in Lithuania, Estonia, and Latvia, the average age already exceeds 40 years, and this trend is only growing.
Audience features
The Baltic audience is noticeably different from other European countries. Here are some important things you should know about it:
Financial capabilities. The Baltics have a lower income level compared to other European countries. For example, the average annual income in England is about $38,000, while in Estonia it is about $18,000. Also, locals are in no hurry to spend money until they are sure that the purchase is really necessary.
VAT. Make sure that the seller or manufacturer of the product is registered in the European Union, as this means that VAT will already be included in the price, which will make the purchase process easier.
Slow. Most Baltimoreans lead a calm and measured lifestyle, often putting things off for later and taking their time in making decisions.
How to create effective communication?
We have collected for you some tips on creating a link that will help you achieve better results:
- Creatives. Make creatives in calm, soft colors and use a native approach. Don’t use shock content or overly provocative teasers – this can scare off the audience in the Baltic countries and negatively affect CTR. Use only high-quality images and videos in high resolution – the internet is good here, so you shouldn’t sacrifice quality for faster loading.
- Text. It’s important to explain in detail why your offer is interesting and beneficial for this audience. A news-style approach will work great here. In addition, do not forget to mention discounts, promotions, or limited offers – due to the habit of thinking about purchases, the Baltics may postpone the purchase of the offer.
- Landings. The structure of the landing page should be simple, without too many details, so as not to distract users from the main goal – the purchase. Add a timer to push them to make a quicker decision. It is better to design the site itself in pastel colors and add a few reviews to increase trust.
Conclusion
The Baltic countries are quite different from most European regions. The local population here is a bit slower in making decisions, lives more modestly, and plans their expenses carefully. Therefore, if you want them to make a purchase, it is better to push them a little and show them the real benefits of your offer.
