Revenue Share at 1win Partners is not just a payout model, but a growth strategy

In this interview, the 1win Partners team explains in detail how the RS model looks like from the advertiser’s side and what is important to know for those who plan to build a profit using this model. To do this, we talked to Stanislav, Senior Affiliate Manager at 1win Partners, and asked him a number of questions about various aspects of cooperation.

How is the income or payback of RS-partner traffic formed?

The profitability of an RS partner directly depends on the volume of traffic attracted and its quality. Therefore, when working with the affiliate program, it is important to focus on the creation of a long-term lead base and its further processing. Each player should not only generate income but also fully recoup the costs of its attraction.

The key to success: consistency and perseverance in work, your income in RS is a reflection of your approach and ability to optimize costs for maximum profitability!

What metrics or behavioral signals in analytics do you consider to be an indicator of “high-quality” and long-lived traffic?

In other words, is it possible to distinguish in advance a player who will make a couple of minimum deposits from the one who will play for years, or only time will tell?

When adjusting your funnel or scaling, it is important to analyze your traffic. The following metrics are indicators of a “quality” player:

• C2R (click 2 reg). The ratio of the number of registrations to the number of clicks on the offer. If the rate is low, the advertisement may be misleading or does not meet the expectations of the audience.
  • High C2R (10%+) → Users are interested in the product, for example, traffic from streamers or narrowly targeted campaigns.
    
  • Low C2R (<5%) → A lot of “accidental” conversions, for example, from teaser grids or incorrectly configured targeting. The higher the C2R, the higher the probability that the user has consciously registered and is potentially ready to deposit. However, this is only the first step – further motivation, such as bonuses, gameplay, and trust in the platform, is important.
• R2D (reg 2 dept). The share of players who made a deposit out of the total number of registered players.
  • High R2D (15%+) → Traffic is “hot”, users quickly convert to payers.
  • Low R2D (<5%) → A lot of cold registrations, for example, due to aggressive bonuses or irrelevant traffic. The higher the R2D, the higher the chance that a player will stay on the site, especially if the deposit is not minimal.
• Funding Deposit Amount. If all the first deposits are at the level of the minimum deposit, your traffic is most likely “cold” and players need additional attraction.
  
• Unique RD. The number of unique players who have made a repeat deposit over a certain period. The indicator helps to assess the loyalty of the audience, i.e. how many players returned after their first deposit, as well as the retention rate, i.e. how well the product and the partner’s funnel motivate them to make repeated deposits. A good percentage for a quality player is 35-40% and higher. After 2-3 months of active work, the number of RDs should be twice the number of FDs.
  
• AVG RD. The average number of repeat deposits per player. It is important that the re-deposit is higher than the minimum deposit.
  
• AVG Sum Dep. The average deposit amount from one player. It is worth paying attention to the GEO of the affiliate, as well as its type and source of traffic. You can evaluate the metric based on the average values for this type of traffic, source, and GEO.
  
• Bet volume. The sum of all bets placed by a player. It shows the player’s involvement – whether he/she is actively playing or has made one bet and left. If the Bet volume is minimal, it indicates a fraud, mislead, or bonus hunting.
  
• ARPPU. Total revenue / Number of FDs

Not all sources and strategies of attraction work in the same way – some give loyal players with high LTV, while others bring only one-time depositors. In-depth analysis of C2R, R2D, Uniq RD, and AVG RD metrics helps to identify weaknesses in the funnel and strengthen it. Systematic data analysis allows you not only to collect players but also to filter them by quality.

What is included in the support of your team and what is the growth area of the website itself?

We share our expertise, discuss the product and offer, select connections, offer recommendations for optimizing workflows, and are always ready to support if the partner’s hands are down – burnout or life difficulties can happen to anyone. For many webmasters, we are not just partners, but also close friends.

The growth area of the web itself is the desire to adapt to active market changes. Follow the news and trends, discover new approaches to work. After all, it will be quite difficult to find a link and endlessly pump traffic from it.

In which GEOs do players tend to stay active longer?

Or maybe there are some approaches to content/advertising that help to drive traffic with more “long-lived” players?

Each GEO has active and long-lived players, because each region has its own retention mentality. Let’s look at the example of several GEOs:

• Latin America (Brazil, Mexico, Colombia). They love tournaments, whether it is a betting activity, and are always ready to bet on their favorite team in a tournament. One of the main desires of a player is to make quick money.
  
• Southeast Asia (Thailand, Vietnam, Indonesia). High ARPU (average check), they love long-term games where you need to focus on distance and deposits in slots/crash games, wanting to test the “scheme” they came up with themselves.
  
• Europe (Canada). Players can be “cold” because of banner blindness, but if they get involved, they stay for years. They highly value honesty, transparency of conditions, and VIP service.

When creating content and working on an advertising offer, try to understand what type of players you are creating it for. Create a perception environment that will be understandable to him, answer his requests in his own language.

It is important to remember: it is not the GEO that determines the quality of work, but the approach used.

Do you have an “internal typology” of RS partners?

In other words, by what principle can you divide partners: by traffic source, by scaling model, by approach to analytics and creative management?

Grading partners is important, but the approach is always individual. Partners and their sources, even if they coincide, cannot be categorized. You need to take into account their individual characteristics, experience and abilities. There are different circumstances in which completely different approaches to work are used.

A long-term strategic approach with a segmented funnel and high-quality player research or a quick set of volumes in the moment? Spamming with easy-to-understand creatives or meticulously preparing a high-quality video? Multiple A/B tests and analytics or a large GEO coverage to find your “catchy”?

All this typology is conditional. It only helps to understand the “style” of a partner’s work, but the main thing is to adapt to their current goals, opportunities, and situations. The best strategy is flexibility.

What tools are important if you work on RS?

When working with RS, your most important and basic tool will be a dashboard/statistics. You have to analyze traffic – how well your advertising campaign converts into profit. After all, conditional 1 million video views on TikTok ≠ revenue. By analyzing and comparing statistics, for example: A/B tests using different creatives and/or funnels – give a clear understanding of which approach brought the best results.

Be sure to connect tools to optimize your workflows. Each source has its own pool of relevant tools. When working with SEO, it’s important to analyze keywords – Ahrefs or Semrush are great for this. Influencer traffic , you need to clearly understand the GEO and audience quality of a blogger’s account – you can use TrendHero and TGStats to analyze the dynamics of subscribers, ER (engagement) coverage of users.

Don’t be afraid to test new tools and abandon ineffective ones. These are not just “assistants” but the key to scaling. The better you understand them, the more profit you get. They should save you time and money and give you a competitive advantage.

How do 1win RS managers help partners find new growth points?

In the process of communication and joint work with a partner, each of the managers understands what aspects of the webmaster are key. Someone has a great understanding of how the psychology of players works and what approach can be applied. Others are well versed in the technical part and can create a custom bot with an auto-funnel. Some are natural influencers who can warm up all players for a deposit by recording just one mug in their Telegram channel.

By identifying such professional points, the manager can understand what information is currently needed to provide the partner to become the best version of himself. In the process of daily communication and cooperation, partners eventually become top webmasters, and over time, they gather their teams and open companies.

How long does it take an affiliate to reach a stable RevShare income on average? What factors accelerate or slow down this path?

Each source, funnel, and partner is an individual case. There are no minimum terms for reaching a stable income. You can attract the first 10 players and already catch your high roller, who will actively generate your profit. To increase the chances of catching such a player, you should steadily pour traffic, analyze and optimize your funnel, reinvest funds, adapt to current trends, and listen to the advice of your manager. He is a real expert in the iGaming field and will always provide you with the top information for your work. All these aspects will help to speed up the achievement of a stable and high RS profit.

What are 1win Partners’ plans for the development of the RS direction for the next year?

We are implementing innovative approaches, setting a trend in the industry. Every day, we improve existing assets and take hundreds of ideas for implementation in the future:

• We are expanding the pool of payment methods, focusing on crypto and entering Tier-1 countries, new GEOs that have instability of fiat payments;
  
• We continue to obtain new licenses;
  
• Integrate new approaches into the sub-partner program;
  
• Actively pumping up our presence in the media space, increasing awareness exponentially through ambassadors, advertising, and events.

All of this complements the existing ecosystem for the long-term profit of our partners.

What are the most common mistakes teams make when working with RevShare? What would you like them to understand before they start pouring traffic on RS?

Plan your budgets in advance for a stable flow. Diversify your sources and try to find new approaches. Do not ignore the work with statistics and analytics, and do not forget about retention.

What should be understood before starting traffic flow?

Divide budgets into stages:

• Test phase: 20-30% of the budget → checking GEO, offers, funnels;
• Scaling: 50-70% of the budget → strengthening of working relationships;
• Optimization: 10-20% of the budget → A/B tests, new creatives.

Always have a reserve fund:
20-30% of the total budget – in case of changes in algorithms (source bans).

The main rule:

Don’t stop traffic! Practice shows that when partners did not see an instant and clear payback during the paid traffic, they stopped and stopped working with users. And then, six months or a year later, they received x2-5 of their initial investments on their liabilities. More than 70% of partners return over time, just when they see their passive income. Almost all of them regret that they did not continue to work with this traffic, because then they could easily turn x2-5 into x5-10 of the start-up costs.

What is the main misconception about RevShare that you see most often among partners?

Many partners perceive RS only as a dry math: RTP of slots, comparison of metrics, but they miss the main thing – the individuality of each stream.

Even with the same inputs, the results are always different: players, technical nuances, and scaling strategies are unique. Success lies in details and systematic work.

Is there something we haven’t asked you about, but you want to tell your partners?

Don’t be afraid to try different connections, experiment with funnels, creatives, text in their posts and yours. Remember, each of your ideas, even if not the most successful at first glance, will give you invaluable experience that will allow you to become a professional in the future.

iGaming is a world where every partner, without exception, is able to find their own individual and author’s approach to work. Success begins where templates end. Take action!

Conclusion

RevShare in iGaming is a full-fledged strategy for long-term growth. It is important not only to attract players but also to build the right work with them after registration: analyze behavior, test hypotheses, optimize the funnel and not be afraid to try new things.

The 1win Partners team are partners who really help: they share analytics, suggest growth points, and support not only in numbers but also in the process.

There are no spontaneous decisions in RS – there is stability and the ability to reach an income that grows with your experience.