Pre-lending — x2 traffic in gambling

We’ve all heard of landing, but what about pre-landing? Pre-landing is an intermediate page that opens after a user clicks on an ad and before they go to the landing page. The right pre-roll can significantly increase ROI, while the wrong one can completely destroy the effectiveness of the campaign. So how do you integrate prelisting into your advertising strategy? Let’s analyze it in more detail using the gambling vertical as an example.

The role of prelending

Pre-launch plays a key role in piquing the user’s interest and encouraging them to perform the desired action. In our case, it redirects the visitor to the casino website, and its main task is to facilitate registration and deposit. How can you encourage users to take these actions?

• Winning. Financial gain is the main motivation for most players. Confidence in success encourages the user to perform the necessary actions.
  
• Entertainment. For players from tier-1 countries and many other wealthy regions, casinos are a pleasant entertainment. Prelending can remind them of this.
  
• Reliability. Almost every online casino player has experienced difficulties with withdrawals and distrust in the integrity of slots. Prelending can build trust in a casino directly or indirectly.
  
• Brand. Pre-launch can increase confidence in the chosen platform. This is manifested in the content of the pre-roll if, for example, it contains slots that are popular in this region.

When to use prelending

If the direct link to the casino is blocked, sometimes you can do without a cloak by setting up a redirect page. It not only increases interest in the product but also improves conversion if it is designed professionally.

Pre-launchers are especially effective when working with ad networks, such as push notifications, teasers, and Facebook, where their functions are performed by apps. The standard app that the traffic goes through acts as a Facebook-adapted pre-roll.

When shouldn’t you use prelisting? If the audience is already warmed up by influence traffic or contextual advertising.

Types of prelinks for gambling

Let’s consider different types of prelinks and highlight some popular templates:

• Minimalism. The brand logo and a message about the jackpot, free spins, or deposit bonus, or all of these elements. This approach works for a cold audience and adapts well to any target audience, regardless of gender and age.
  
• Game. A popular technique in white niches is the “wheel of fortune”. Users click on the wheel and receive a random bonus. And to collect the winnings, they go to the website.
  
• Novelty. It works well on budget geos. A simple algorithm: collect high-profile news about a big win in a casino and link it to your brand. Prelisting includes an image of a media report with the brand logo and textual support.
  
• Questionnaire. A few questions about casinos and winnings that will fuel interest in the game. Start with a general question and complete the chain with questions about big wins and jackpots on your website, where the user will be redirected to.

Notes:

• Direct link to the casino website may be blocked, and then prelinking will be a great alternative.
• Pre-launchers work especially well with ad networks such as push notifications, teasers, and Facebook, where their functions are performed by apps.
• If the audience is already interested, pre-launching may not be necessary.
  
• Minimalism, game, newsletters, and questionnaires are four popular types of prelinks for gambling.

Of course, it is not always possible to test every pre-roll format, especially if the team is small or the budget is limited. Nevertheless, even one version of a pre-roll can be successfully incorporated into the overall strategy.

Pre-launching in the funnel structure

Any prelink can be related to the idea of a creative, as well as to the content of the site. News creatives are usually used most often, and the same story from the image is also promoted on the pre-roll. This is a simple example of consistent communication that leads the user to the deposit step by step.

Pre-launch does not have to be completely the same as the creative, the main thing is that it does not push the user away with the opposite content. Some creatives can do without pre-launchers, while others need them – it all depends on the specific case.

Creating a prelink

To create a pre-roll, it will take some time to collect the site content in the builder and upload it to the hosting, as well as place and draw visual elements. Services such as Unbounce or Leadpages cost from $50 to $100 per month and provide almost unlimited possibilities.

Another option is to order prelisting from a freelancer or studio, which will cost no less than $50. If your budget allows it, this can be a justified expense. Neither you nor the neural network (for now) will create a better solution than a professional layout designer.

The main points when creating a prelisting

When creating a prefill, it is important to consider the following aspects that effectively solve user problems:

• Load speed. The page should load instantly. This is critical for keeping the user’s attention and moving them up the funnel.
  
• Universality. Prelisting should function correctly on all devices and browsers, displaying content with high quality.
• Ease of interaction. Place buttons to go to the main site in a visible and convenient place. The user should find them easily and quickly.
  
• Minimalism. Pre-launch should not delay the user for a long time. Its goal is to direct the visitor to the main resource, which should be a priority during development.

Conclusion

Professionally developed prelisting can increase the profit from communication by 2-3 times. When creating or ordering such a pre-launcher, it is important to remember that this is an intermediate stage on the user’s journey. Design it in such a way that it maximizes the incentive to click on the “Next” button. This is a key element for a successful funnel and conversion to your casino. Meet new players!