Post-Christmas period: Why it's worth staying active with advertising campaigns

The holiday rush is over, but that doesn’t mean your advertising needs to take a break, too.
During the Christmas season, many advertisers pause their campaigns. However, this “quiet” time is a unique opportunity to get ahead of the competition.

Why? Fewer advertisers competing for attention reduces the cost of advertising, and the number of potential leads increases as people spend more time on their smartphones during the holidays.

Let’s look at why you should continue running ads during the New Year holidays and how it can benefit your business.

Why does advertising after Christmas work?

Reduced advertising costs
After the pre-Christmas rush is over, the competition in advertising auctions drops significantly.
Fewer competitors = lower CPM (cost per thousand impressions) and CPC (cost per click).
Your budget works more efficiently, allowing you to reach more people for less money.

Increase in screen time
People are on vacation, relaxing at home, and spending more time on their phones.
From browsing social media to online shopping, this period creates more opportunities for contact with the audience.
This is the perfect time to target people who are open to new offers.

Post-holiday shopping behavior
Gift certificates and money received as a gift often “burn” in the pocket.
Many consumers are looking for post-holiday discounts or products they didn’t receive as gifts.
Strategic retargeting can encourage these customers to purchase your products or services.

Successful start from the 1st quarter of the year
With fewer ads, your campaign will get more attention.
Use this time to set the stage for your Q1 campaigns:

• Advertise promotions
• Announce upcoming launches to warm up your audience’s interest.

First mover advantage
While your competitors are silent, your activity will ensure brand visibility at an important time.
Less noise in the advertising field = more chances to be noticed.
Engage your audience and strengthen their connection with your brand.

Tips for running successful ads during the holiday season

• Experiment with creatives. Use light, festive themes that match the mood.
• Focus on retargeting. Re-engage users who interacted with your ads before the holidays but did not make a purchase.
• Send holiday greetings. Congratulate your customers on the holidays via email, SMS, and remind them of your website. In these messages, avoid direct sales, but stay visible.
• Focus on certificate holders. Use messages like this: “Do you have a gift certificate? Here are some ways you can use it!”
• Control the efficiency. Control the period of low spending by fine-tuning your targeting and creatives and you will get the maximum ROI.

Conclusion

The holiday season is not only a time to spend time with family and watch movies, but it’s also an opportunity to review your advertising strategy.

Less competition, lower costs, and increased audience engagement are the secrets to success for your business in the first quarter of the new year.

Don’t miss the hidden opportunities of this period. Be proactive, stay visible, and let your ads work while your competitors are resting.