Most often, webmasters use traditional verticals for traffic, such as gambling or betting. However, apart from these areas, there are less obvious niches that can also generate a stable income.
Below, we will consider the key features of lead generation in white niches. Let’s talk about interesting products and give examples of projects that successfully earn money by selling leads.
Lead generation mechanism
Lead generation is the process of finding and attracting potential customers. This is a targeted work on collecting contact information of the interested audience. This information is then passed on to the advertiser, who directs them through the various stages of the sales funnel.
The webmaster earns money on each successful sale or confirmed application. Some companies prefer to pay a fixed amount for verified profiles, while others offer a percentage of the transaction amount.
The easiest way to understand the mechanism of lead generation is with an example. Let’s say a company specializing in server maintenance can allocate $5000 for contextual or targeted advertising to maintain a steady flow of new customers.
An alternative approach is to use lead generation, when a company pays 3-5% of the order value to the lead providers. Such a scheme allows all parties to benefit: the company optimizes advertising costs, and the webmaster receives a steady income.
One of the key advantages of lead generation is a wide range of sources of customer acquisition. Any platforms allowed by the advertiser are suitable for promotion. These can be social networks, search engines, message boards, marketplaces, etc.
Although media cases and examples of lead generation are rare, this does not mean that it is irrelevant. Webmasters want to work without paying too much attention to the market, avoiding creating competition and increasing the cost of traffic.
Popular niches for lead generation
You can find offers for lead generation in well-known CPA networks or conclude a direct agreement with the company. The second option may be more profitable, but cooperation through a CPA network provides additional protection in case of disputes, which makes this way safer for webmasters.
When the lead generation market was developing rapidly abroad, this segment was poorly developed in Ukraine. It’s useful for webmasters to study successful foreign approaches and timely adapt new trends to their local market.
The main and popular niches include:
- Home Services.Include a wide range of offers for homeowners – from cleaning to repair work.
- Legal. Covers products for both individuals and businesses. This segment attracts high competition and significant rewards for the result.
- Debt.In the West, proposals for the settlement of debt obligations to banks and microfinance organizations are popular.
- Insurance. One of the most difficult and competitive niches in affiliate marketing, but webmasters will be attracted by stable demand and high payouts.
- Investment. Includes various financial instruments and training programs for earning money.
- Recovery.Operators of addiction treatment services actively cooperate with partners and are ready to pay for attracting clients.
Almost every aggregator offers a lot of offers for any market direction. It is important to test different offers, but the main focus should be on creating a high-quality sales funnel.
Additionally, lead generation is a completely “white” vertical. Webmasters can choose different payment models: some advertisers pay for calls, others – for filling out forms or questionnaires.
How much can you earn by selling leads
It is difficult to determine the exact income from selling leads before conducting a test. The result is influenced by many factors, including the professionalism of the webmaster, the level of competition, the originality of the approach, and the quality of the product offered.
In such highly profitable areas as insurance or investments, hundreds of dollars can be paid for one lead, but the struggle for a client there is also great. Moreover, it happens that the costs of traffic acquisition are not always covered due to low conversion rates.
The example below shows the statistics of a website whose owner teaches archery. About 300 people visit the portal daily. Over the year, the net profit exceeded $100,000, and the site requires minimal updating efforts and generates leads almost autonomously. A similar project can be implemented in any niche related to lead generation.
Leads selling is an effective tool that has long been entrenched in affiliate marketing and continues to evolve. You can launch such a process with any budget and it is not necessary to start with premium segments. There are a lot of niches with a low threshold for starting.
