The 2024 Summer Olympics, which will be the 33rd in a row, will be held in Paris from July 26 to August 11. This grand event is organized by the International Olympic Committee (IOC).
The Olympics will be attended by more than 10 thousand athletes representing 206 countries, and they will compete in 32 sports disciplines.
Basic information about the 2024 Summer Olympics
The mascot of this year’s games is a Phrygian cap named Frij. This character is made in the colors of the French tricolor, which makes it easily recognizable and attractive for use in various creative projects.
The emblem of the current Olympics is the Olympic flame with a woman’s smile, inspired by Marianne, the symbol of the French Republic. The image is placed inside the gold medal with the inscription “Paris 2024” below it.
Paris will feature 28 traditional sports, such as athletics, gymnastics, football, and water sports. The program also includes new disciplines that have been included recently or for the first time: skateboarding, surfing, sport climbing and breakdancing.
Schedule of the Olympics stages
The 2024 Summer Games will take place from July 26 to August 11. The event will consist of several important phases:
- Opening and Ceremony (July 26) – a bright show reflecting French culture and traditions.
- Initial competitions (July 27 – August 4) – the first stages in all sports disciplines.
- Final competitions and medal distribution (August 5 – August 10) – determination of champions and presentation of awards.
- Final Ceremony (August 11) – a farewell event that ends the Olympic Games.
Pouring on betting for the 2024 Olympics
The 2024 Olympic Games in Paris is a unique opportunity for arbitrageurs to drive traffic to betting resources. The previous broadcasts gathered an audience of more than 2 billion viewers from around the world, and this year we expect similar interest.
Popular sports
Analysis of past Summer Olympics in the CIS countries shows that the most popular sports were boxing, wrestling and rhythmic gymnastics. These sports are likely to remain popular this year as well.
On the global stage, according to the IOC, athletics, gymnastics and water sports remain among the most favorite among viewers.
Analysis of the target audience
According to COX Media, last year the Olympic Games attracted the following groups of viewers:
- The majority of the audience is made up of men and women aged 50-64 years old.
- People aged 18-45 show a significant interest in women’s sports.
- 69% of viewers have higher education, including incomplete education.
- Women (51%) watch the Olympic Games more often than men.
The motivation for watching the Olympic Games differs between men and women, which can be used to create more attractive advertising materials.
- 48% of men and 34% of women watch the Olympics to support their country and its athletes.
- 46% of men and 43% of women are attracted to the physical attractiveness of the participants.
- 40% of men and 38% of women consider the Olympics an important and must-watch event, as it happens every 4 years.
- When it comes to devices, in 2020, during the Tokyo Olympics, 97% of viewers watched the broadcasts on TV. 57% used smartphones or tablets, and 40% used computers.
Creatives for the 2024 Olympic Games
The audience of the Olympic Games is very diverse, so it is important to create creatives that clearly convey the essence at a glance. To do this, you can use iconic elements of the current games: the Olympic rings, the official mascot, or the Eiffel Tower. Alternatively, you can use images of famous athletes seeking gold medals.
A reliable and effective approach is to add emotions and money visualization to creatives. This emphasizes that betting on the Olympic Games can make the user wealthier and happier.
Questions like “Who will win? Place your bet!” and elements of urgency, such as “150% deposit bonus is available for another 12 hours! Don’t miss your chance!”
Conclusion
The 2024 Olympic Games in Paris is not just a global sporting event, but also a great opportunity for arbitrageurs to increase traffic and their profits. Take advantage of the growing interest in popular sports by offering attractive bonuses and developing creative materials that will attract the attention of your target audience. This season, betting on the Olympics may become a major trend in the betting world.
