Did you know that video creatives using neural network speakers are gaining popularity among arbitrators? In this article, you will learn about all the aspects of this format and how to prepare it properly. We will review several useful AI platforms and provide step-by-step instructions on how to create, animate, and voice over narrators using neural networks.
About creativity and why it is so useful
To turn a static creative into a video, it is enough to place a voiceover on the image. This approach turns a regular creative into a video, which allows you to expand the possibilities of its use and reach a new audience on other advertising platforms.
This format is actively used by arbitrageurs in the gut segment and is perfect for creating creatives in the areas of gambling, betting, finance, cryptocurrencies, and product offers.
The main advantage of this format is the quick transformation of proven static creatives into video content, which saves time. Voiceover allows you to tell in more detail about the offer and its benefits, which in practice helps to increase CTR and warm up the audience better.
Choosing the initial data to create an AI character
Start your creative work with the development of a static speaker. It should inspire trust by creating an association with real people from the target audience or an expert in a certain field. The choice of appearance depends on the tasks and direction of the project – it can be an image from prelending, a doctor, an expert, an investor, or a satisfied customer.
You can create an initial image using any graphic neural network that supports the text-to-image function and creates photorealistic images. We use Kandinsky 3.1 as an example, but platforms such as Leonardo.ai or Stable Diffusion 3.0 are also available.
When creating a promo, it’s important to consider the gender, age, ethnicity, or skin color, as well as the style of clothing of the character. Be sure to indicate that he/she should be depicted facing the camera on a plain background – this will greatly simplify further image processing.
For example, at the request “Create a European specialist in a medical coat, standing in full face on a white background” we received the following speaker:
Animating a character using AI
The next step is to create and animate an AI avatar of the character. As an example, we will consider the process using the d-id neural network, but there are other similar services: Pika Art, Kaiber, Synthesia. Each of them offers a free trial period.
After logging in, you can start animating:
Click “Create a Video.”
Upload the finished character. When it appears in the panel, select it.
In the left panel, select the speaker’s mood, gesture mode, and voice to use, and remove the background.
In the “Script” section, insert the text for the voiceover and set its speed. The free version has a limited number of words for voiceover.
In the Background section, add verified static images as a background.
Edit the size and position of the speaker by clicking on it.
In the Text section, add additional text or subtitles if necessary.
Click “Generate Video” to start the creation process.
In a few seconds, you will receive a ready-made creative that can be downloaded and used in marketing campaigns.
Having prepared pre-proven and effective creatives, you can build videos using this method in just a few minutes – we recommend trying it!
Conclusions
Artificial intelligence can quickly turn standard creatives into videos by adding voiceover for a more complete presentation of the offer. Use this approach to save time and breathe new life into static promotional materials!
