Don't miss interesting news
Some casino games don’t just enter the market, they dominate it. In 2025, that is exactly what Balloon is doing. If Aviator once set the standard for crash games, Balloon is rewriting the rules, adding a fresh new vibe for arbitrageurs thanks to insane player engagement and high interest in key Tier-3 GEOs. And that’s exactly what every iGaming affiliate needs – a game that converts powerfully.
Realizing the potential of Balloon, PIN-UP Partners has teamed up with SmartSoft, the developer of this crash game, to offer affiliates exclusive opportunities to increase their profits. And especially for this purpose, they have prepared a NEW PROMO (we will reveal all the details later in the article) with cool features that will further increase player engagement.
In this article, we will analyze why Balloon is exactly the crash game that is worth driving traffic to right now. Let’s talk about its popularity, opportunities for affiliates, and find out what is easier to promote: Balloon or the legendary Aviator (a small spoiler – one of them is much easier to promote, and it is not Aviator).
Ready to figure it out? Then let’s start with the basics: what is a Balloon crash game?
Balloon is a dynamic crash game that combines simplicity and the excitement of quick wins. Since its release in 2019, it has been steadily gaining popularity thanks to its intuitive gameplay and high level of player engagement.
The essence of the game is as simple as possible: players place a bet and inflate a balloon, increasing the potential winnings as it grows. The main challenge lies in timing – if the balloon bursts, the bet burns, but if the player manages to stop in time, he takes his winnings.
Balloon quickly gains the attention of the audience. There is no need to learn complicated rules or understand strategies – the game is equally clear to both beginners and experienced gamblers. Short rounds increase the excitement and encourage players to come back again and again. This ensures a high level of engagement and retention rates, which has made the game a hit in key Tier-3 GEOs.
Balloon was developed by SmartSoft, a leading provider of casino games known for its interactive and highly engaging gaming solutions. The company was founded in Georgia in 2015 and quickly gained a reputation for unique game mechanics, high quality design, and cool functionality. The real breakthrough happened in 2018, when SmartSoft released JetX, a game that set a new trend for non-standard casino formats.
Back to Balloon, this game remains one of the most effective tools for attracting and retaining players, making it an ideal choice for arbitrageurs in 2025.
Speaking of the game’s target audience, Balloon has already established itself as a favorite among crash games for millions of players around the world. Although the game’s popularity is growing in different regions, some GEOs are showing particularly rapid growth.
The highest demand for Balloon is observed in India, Bangladesh, and Latin America, in particular Chile and Ecuador. These markets are known for their preference for fast-paced games with instant wins and large multipliers. The maximum win in Balloon reaches x10,000, which makes the game even more attractive to players. In addition, mobile gambling is growing rapidly in these countries, and Balloon fits perfectly into the trend of gambling on the go.
The popularity of the game is confirmed not only by simple words, but also by specific figures. Over the past few years, Balloon has shown steady growth, regularly updating records in terms of betting volume:
At the beginning of 2025, Balloon has already surpassed the results of the first quarter of 2024, and the growth trend remains consistently high.
This data proves that Balloon remains relevant and continues to gain popularity, and its growth trend is only strengthening.
As already mentioned, PIN-UP Partners has teamed up with SmartSoft to launch a new promotion – Pump It Up. The focus is, of course, on the Balloon crash game. The promotion is scheduled to start on March 3, and the final date is [specific_date]. The promotion covers the following GEOs:
That’s not all. PIN-UP Partners and SmartSoft have presented an exclusive capsule collection of merchandise inspired by the Balloon game. The design of the collection fully conveys the dynamics and visual style of the crash game, making it recognizable among the audience. However, not everyone will be able to get this unique merchandise – it will be available only at certain conferences, including Affiliate World (AW), SiGMA, and AIBC Dubai. By the way, in the picture below, you can see what this merchandise looks like.
But that’s not all. For iGaming affiliates to maximize their earnings from Balloon traffic, PIN-UP Partners and SmartSoft have prepared an exclusive tournament that will take place from March 24 to 30. All the details of the tournament will appear soon on our social networks – Instagram and Telegram. Stay tuned for updates!
You may be wondering: what does this give me as an affiliate? Why should you start driving traffic to Balloon right now? There are more than enough reasons.
First, the numbers speak for themselves. You have already seen how fast and steadily the volume of bets is growing. This trend resembles a familiar scenario – Aviator at the beginning of its journey. And we all know where it led.
Secondly, the ease of attracting players. Unlike complex casino games that require time to learn, Balloon offers a minimum entry threshold for new players. This is a huge advantage because it expands the audience. The game attracts not only experienced gamblers but also beginners who have never played casino games before. The simpler the mechanics and the more interesting the gameplay, the higher the conversion rate. That is why Balloon is one of the most promising offers for traffic in 2025.
Thirdly, top GEOs with high growth dynamics. If you are betting on India, Bangladesh, Chile, or Ecuador, you have a unique chance to capitalize on a fast-growing trend. In these regions, crash games are at the peak of popularity, and Balloon is confidently taking a leading position. The adrenaline rush, excitement, and a chance to catch fat odds of up to x10,000 make the game as exciting as possible.
And finally, player retention. FTDs alone are not enough – you need a player who returns, plays further, and increases LTV. Balloon completely covers this issue. The average monthly retention of the game exceeds 20%, and the emotional excitement makes players come back again and again. This makes Balloon a stable and profitable tool for long-term earnings.
When it comes to promoting Balloon, there is no single “best” traffic source. It’s all about working creatives, precise targeting, and understanding the triggers that affect players. The game is simple, gambling, and instant, so almost any source can be adapted to it.
In any case, the best source of traffic depends on experience, testing, and the ability to create creatives that resonate with the right target audience.
If you are an affiliate in iGaming, you have definitely heard of Aviator by Spribe – one of the most famous crash games in the industry. It dominates the Tier-3 GEO, delivering high conversions thanks to a strong recognizable brand. The name is on the lips of players, they look for it in search, which means that the offer seems perfect. But is it really so?
At first glance, Aviator looks like a win-win option for traffic. However, there are nuances:
Yes, Aviator can be profitable, but only if you are ready to drain huge budgets to fight for the audience and outbid competitors.
Now let’s take a look at Balloon by SmartSoft. This game has the same fascinating mechanics as Aviator – dynamic gameplay, excitement, and ease of learning. But Balloon has a significant advantage: the game is not overheated by advertising.
Unlike Aviator, which is everywhere, Balloon remains fresh and interesting for a wide audience. This means:
If you are driving traffic to Balloon, you don’t have to fight with hundreds of arbitrageurs, as in the case of Aviator. This gives you more opportunities to test different approaches, experiment with creatives, and find the best connections.
And most importantly, the game is already showing incredible results. Over the past few years, the volume of bets in Balloon has grown significantly, and the trend continues to gain momentum. Particularly strong growth is observed in India, Bangladesh, Chile, and Ecuador.
If Aviator is a battle for traffic, where affiliates compete for every click, Balloon is an opportunity to enter the trend and take your position while the market is not yet overheated. Less struggle – more profit.
If you’ve read this far, you already know: Balloon is not just another crash game. It is a high-converting, dynamic, and highly engaging product that actually brings profit to affiliates. Simple gameplay, low entry threshold, and high engagement make this game an ideal option for stable traffic and long-term earnings.
And with the new Pump It Up promo from PIN-UP Partners x SmartSoft and the upcoming tournament from March 24 to 30now is the best time to join and start scaling.
If you’re looking for a proven offer with a high conversion rate, Balloon is the chance to make the most of it. JoinPIN-UP Partners,flood traffic and take your profits.