Imagine this: you’re on Instagram, you see an ad for a digital marketing course, you click, you sign up… And meanwhile, the arbitrageur receives his reward – for signing you up.
And now imagine: you can be in the place of this arbitrator.
And it all starts with one simple word – offer.
What is an offer?
An offer is an offer from an advertiser to promote a specific product or service in exchange for a reward.
In simple words: an offer is something that needs to be “sold” to get cash. A product, a subscription, a game, a financial service – all of these can be offers.
Why offers are important
The offer itself:
defines what you will get paid for;
tells you what kind of audience to look for;
helps you build an advertising strategy.
A business needs an offer to quickly scale sales without huge marketing costs.
A specialist needs an offer to monetize his traffic acquisition skills.
How it works in practice
- You register in the affiliate network.
- Choose an offer, for example, a subscription to online English courses.
- Create ads for Facebook/Instagram.
- People click on the link and buy a subscription.
- For each new student you get, say, $15.
The idea is simple: the more people you have, the more profit you get.
What is important for a beginner to know
- Carefully read the terms of the offer.
Not all offers allow traffic from TikTok or through push notifications. - Check the geo.
Offers can only work in certain countries. If you send traffic to the wrong country, you will not receive a payout. - Estimate the complexity of the conversion.
Sometimes there is a payment for simple registration, and somewhere else you need to pay for the order or pass verification. - Start with “easy” offers.
It is better to choose those where the action is simple: download the application, register without a card, sign up for a free subscription. - Look at the EPC, not just the rate.
EPC is the average earnings per click. Sometimes an offer with a lower bid actually brings more.
Typical fakaps
Drive traffic anywhere. The offer should meet the interests of the audience.
Do not test the offer before scaling. Start with a small budget and check the conversion.
Ignore traffic rules. If you violate the terms, you risk getting an account ban or non-payment.
Go for a high bid. A high bid does not guarantee easy conversions.
How to evaluate the result
It is important to monitor three key metrics:
- CR (Conversion Rate) – the percentage of clicks that became conversions.
- EPC (Earnings per Click) – how much you earn from one click.
- ROI (Return on Investment) – the profitability of an advertising campaign.
Also pay attention to Payout Time – payout time (important if you want to reinvest money quickly).
If you see that CR is low and costs are growing, change creatives, audiences, or even offers.
Tools to help you get started:
Search for offers:
- Affbank is a large aggregator of offers with filters by rates, countries, and categories.
- OfferVault is a reliable service for finding affiliate offers.
Tracking and analytics:
- Binom – tracker for full control over traffic.
- RedTrack – a convenient cloud-based solution for tracking costs and conversions.
Competitor monitoring:
- AdHeart – analyze competitors’ ads on Instagram and Facebook.
- AdPlexity – follow creatives on mobile, desktop, native and other channels.
Checklist before choosing an offer:
Check the conditions (traffic sources, geo).
Assess the complexity of the conversion.
Look at the EPC and real reviews about the affiliate program.
Start with a small test.
Choose an offer that is relevant to your audience.
Summary: what’s next?
The offer is your first step in the game called traffic arbitrage.
Finding a successful offer is half the battle.
But choosing at random is risky. Test, analyze the results, and only then scale your traffic.
This way, you have more chances to be in the black rather than in the red.
