Earnings in affiliate marketing are directly proportional to the experience and skill of the media buyer during the launch and optimization of the campaign. But there is another factor that influences success—the basic setup: the selection of consumables, partners, and, of course, the product. In today’s article, the Fellows Team media buying team will tell you how to choose the perfect offer in iGaming, and no stage of the selection process will be overlooked.
Introduction
Fellows Team is an arbitrage company that works with the gambling vertical. We drive traffic from the most profitable and competitive sources:
- Facebook;
- UAC;
- PPC;
- SEO;
- In-App.
(I suggest inserting the Fellows Team logo here)
Over the course of our work, we have gone from blindly selecting offers to testing all offers and choosing the best ones based on clear statistical data. Now we will tell you what steps you need to take to get a good, commercially profitable offer with all the prospects for scaling.
Stage 1: basic information
We don’t need to run between verticals, because we only work with gambling. But even here, the choice lies between hundreds, if not thousands, of available offers, which in this case are online casino sites. How will we choose between them? First, let’s find out the following:
- casino platform;
- available GEOs;
- permitted traffic sources;
- permitted approaches and keywords;
- availability of KPIs for the offer (if yes, then which ones).
This is only the first stage, but after it, we can already discard most of the options: some do not accept our traffic, some do not have the necessary GEOs, and so on. As a result, we are left with a greatly reduced pool of offers, and we move on.
Stage 2: details
We need to find out the details of the offer in three aspects, and this is a great opportunity to talk more about each of them.
Payment model and financial terms
First, each offer has its own payment model, and sometimes there are several. Let’s recall the classic options:
- CPA;
- RevShare;
- Hybrid;
- Spend.
We are interested in the base cap rate and upsell conditions. Naturally, we will immediately clarify the limits on the cap per day, month, and any other period, whether there is a test period, or whether the cap is issued immediately. Finally, it is important to understand the speed and stability of payments: with intensive floods, this factor directly affects the payback period.
Product envelope
Delving deeper into the website of the proposed offer, we immediately note for ourselves:
- registration flow (length of the user’s path, the need for KYC, when it occurs, etc.);
- the availability of a mobile version or application and its quality;
- the availability of localization, support, and payment systems for specific GEOs;
- the availability of a retention department for the offer;
- the time it takes to withdraw funds.
Partner reputation
While studying the offer, we communicate with the advertiser and note many nuances along the way. It is important to us how quickly and efficiently the partner responds to our questions and whether they are ready to provide sufficient technical support. In addition, we study reviews of the product from other teams.
After such a large-scale and comprehensive study, the number of potential offers becomes even smaller. And we are ready to move from theory to practice.
Stage 3: Moving to action
Having selected several potential offers, we are going to conduct initial testing. It will also take several steps.
- Market research: we evaluate the volume and cost of traffic, the level of competition, the creative field, and the overall potential of the selected GEO.
- Test funnel formation: we select a traffic source, create creatives, decide on a platform, landing pages, and general hypotheses for the campaign.
- Launch of test advertising campaigns: we already have placements, GEO, and audience, so we allocate small volumes to move on to the next step.
- Initial analysis: we evaluate indicators such as CTR, CR, CR Reg, CR FTD, and CPA.
- Segmentation and optimization: finally, we can discard offers that have performed poorly and focus on the most profitable ones.
- Scaling: we increase budgets and direct them entirely to the best offers.
So, we’ve come a long way, and in the end, we’ve probably ended up with only one or two working offers. And that’s okay. In traffic arbitrage, quality prevails over quantity: among many weak options, there will always be a good offer, but to choose it, you will definitely need to run tests.
Bonus: the payment method factor
When working with arbitrage offers, a lot depends on the quality of consumables. And while accounts and proxies are fairly straightforward, finding a good payment system is quite a challenge. We found it based on our experience working with many sellers — it’s COLIBRIX PARTNERS.
Using the example of these guys, we show what criteria the ideal platform for issuing virtual cards should have:
- High approval rate. The cards from these guys have unique BINs for any European GEO and give excellent results when linked to Facebook and other sources.
- A large selection of virtual cards for the countries and currencies you need. There are details in dollars for the US and euros for Europe. The card name is the account ID, wallet and username customization, and the cost of issuance is $1.
- Any replenishment methods. We deposit money to the virtual card balance from both crypto and fiat — the funds arrive almost instantly.
- Live support 24/7. Once, when a campaign for a distant GEO stalled, quick feedback with a solution from technical support literally pulled our ROI out of the red and into a solid +50%.
Even when selecting a good offer, you need to figure out how to get on it without any losses. COLIBRIX PARTNERS cards are a solid brick in this foundation, and we vouch for that.
Conclusion
A good, working, and profitable offer is the result of many days of work analyzing and weeding out dozens of unpromising options. Not only the CPA rate is important, but also the economics, traffic quality, stability, availability of necessary consumables, and scalability potential. It’s a whole strategy, and we at Fellows Team know how to build it from start to finish.
Earnings in affiliate marketing are directly proportional to the experience and skill of the media buyer during the launch and optimization of the campaign. But there is another factor that influences success—the basic setup: the selection of consumables, partners, and, of course, the product. In today’s article, the Fellows Team media buying team will tell you how to choose the perfect offer in iGaming, and no stage of the selection process will be overlooked.
Introduction
Fellows Team is an arbitrage company that works with the gambling vertical. We drive traffic from the most profitable and competitive sources:
- Facebook;
- UAC;
- PPC;
- SEO;
- In-App.
(I suggest inserting the Fellows Team logo here)
Over the course of our work, we have gone from blindly selecting offers to testing all offers and choosing the best ones based on clear statistical data. Now we will tell you what steps you need to take to get a good, commercially profitable offer with all the prospects for scaling.
Stage 1: basic information
We don’t need to run between verticals, because we only work with gambling. But even here, the choice lies between hundreds, if not thousands, of available offers, which in this case are online casino sites. How will we choose between them? First, let’s find out the following:
- casino platform;
- available GEOs;
- permitted traffic sources;
- permitted approaches and keywords;
- availability of KPIs for the offer (if yes, then which ones).
This is only the first stage, but after it, we can already discard most of the options: some do not accept our traffic, some do not have the necessary GEOs, and so on. As a result, we are left with a greatly reduced pool of offers, and we move on.
Stage 2: details
We need to find out the details of the offer in three aspects, and this is a great opportunity to talk more about each of them.
Payment model and financial terms
First, each offer has its own payment model, and sometimes there are several. Let’s recall the classic options:
- CPA;
- RevShare;
- Hybrid;
- Spend.
We are interested in the base cap rate and upsell conditions. Naturally, we will immediately clarify the limits on the cap per day, month, and any other period, whether there is a test period, or whether the cap is issued immediately. Finally, it is important to understand the speed and stability of payments: with intensive floods, this factor directly affects the payback period.
Product envelope
Delving deeper into the website of the proposed offer, we immediately note for ourselves:
- registration flow (length of the user’s path, the need for KYC, when it occurs, etc.);
- the availability of a mobile version or application and its quality;
- the availability of localization, support, and payment systems for specific GEOs;
- the availability of a retention department for the offer;
- the time it takes to withdraw funds.
Partner reputation
While studying the offer, we communicate with the advertiser and note many nuances along the way. It is important to us how quickly and efficiently the partner responds to our questions and whether they are ready to provide sufficient technical support. In addition, we study reviews of the product from other teams.
After such a large-scale and comprehensive study, the number of potential offers becomes even smaller. And we are ready to move from theory to practice.
Stage 3: Moving to action
Having selected several potential offers, we are going to conduct initial testing. It will also take several steps.
- Market research: we evaluate the volume and cost of traffic, the level of competition, the creative field, and the overall potential of the selected GEO.
- Test funnel formation: we select a traffic source, create creatives, decide on a platform, landing pages, and general hypotheses for the campaign.
- Launch of test advertising campaigns: we already have placements, GEO, and audience, so we allocate small volumes to move on to the next step.
- Initial analysis: we evaluate indicators such as CTR, CR, CR Reg, CR FTD, and CPA.
- Segmentation and optimization: finally, we can discard offers that have performed poorly and focus on the most profitable ones.
- Scaling: we increase budgets and direct them entirely to the best offers.
So, we’ve come a long way, and in the end, we’ve probably ended up with only one or two working offers. And that’s okay. In traffic arbitrage, quality prevails over quantity: among many weak options, there will always be a good offer, but to choose it, you will definitely need to run tests.
Bonus: the payment method factor
When working with arbitrage offers, a lot depends on the quality of consumables. And while accounts and proxies are fairly straightforward, finding a good payment system is quite a challenge. We found it based on our experience working with many sellers — it’s COLIBRIX PARTNERS.
Using the example of these guys, we show what criteria the ideal platform for issuing virtual cards should have:
- High approval rate. The cards from these guys have unique BINs for any European GEO and give excellent results when linked to Facebook and other sources.
- A large selection of virtual cards for the countries and currencies you need. There are details in dollars for the US and euros for Europe. The card name is the account ID, wallet and username customization, and the cost of issuance is $1.
- Any replenishment methods. We deposit money to the virtual card balance from both crypto and fiat — the funds arrive almost instantly.
- Live support 24/7. Once, when a campaign for a distant GEO stalled, quick feedback with a solution from technical support literally pulled our ROI out of the red and into a solid +50%.
Even when selecting a good offer, you need to figure out how to get on it without any losses. COLIBRIX PARTNERS cards are a solid brick in this foundation, and we vouch for that.
Conclusion
A good, working, and profitable offer is the result of many days of work analyzing and weeding out dozens of unpromising options. Not only the CPA rate is important, but also the economics, traffic quality, stability, availability of necessary consumables, and scalability potential. It’s a whole strategy, and we at Fellows Team know how to build it from start to finish.