Don't miss interesting news
Earnings in affiliate marketing are directly proportional to the experience and skill of the media buyer during the launch and optimization of the campaign. But there is another factor that influences success—the basic setup: the selection of consumables, partners, and, of course, the product. In today’s article, the Fellows Team media buying team will tell you how to choose the perfect offer in iGaming, and no stage of the selection process will be overlooked.
Fellows Team is an arbitrage company that works with the gambling vertical. We drive traffic from the most profitable and competitive sources:
(I suggest inserting the Fellows Team logo here)
Over the course of our work, we have gone from blindly selecting offers to testing all offers and choosing the best ones based on clear statistical data. Now we will tell you what steps you need to take to get a good, commercially profitable offer with all the prospects for scaling.
We don’t need to run between verticals, because we only work with gambling. But even here, the choice lies between hundreds, if not thousands, of available offers, which in this case are online casino sites. How will we choose between them? First, let’s find out the following:
This is only the first stage, but after it, we can already discard most of the options: some do not accept our traffic, some do not have the necessary GEOs, and so on. As a result, we are left with a greatly reduced pool of offers, and we move on.
We need to find out the details of the offer in three aspects, and this is a great opportunity to talk more about each of them.
First, each offer has its own payment model, and sometimes there are several. Let’s recall the classic options:
We are interested in the base cap rate and upsell conditions. Naturally, we will immediately clarify the limits on the cap per day, month, and any other period, whether there is a test period, or whether the cap is issued immediately. Finally, it is important to understand the speed and stability of payments: with intensive floods, this factor directly affects the payback period.
Delving deeper into the website of the proposed offer, we immediately note for ourselves:
While studying the offer, we communicate with the advertiser and note many nuances along the way. It is important to us how quickly and efficiently the partner responds to our questions and whether they are ready to provide sufficient technical support. In addition, we study reviews of the product from other teams.
After such a large-scale and comprehensive study, the number of potential offers becomes even smaller. And we are ready to move from theory to practice.
Having selected several potential offers, we are going to conduct initial testing. It will also take several steps.
So, we’ve come a long way, and in the end, we’ve probably ended up with only one or two working offers. And that’s okay. In traffic arbitrage, quality prevails over quantity: among many weak options, there will always be a good offer, but to choose it, you will definitely need to run tests.
When working with arbitrage offers, a lot depends on the quality of consumables. And while accounts and proxies are fairly straightforward, finding a good payment system is quite a challenge. We found it based on our experience working with many sellers — it’s COLIBRIX PARTNERS.
Using the example of these guys, we show what criteria the ideal platform for issuing virtual cards should have:
Even when selecting a good offer, you need to figure out how to get on it without any losses. COLIBRIX PARTNERS cards are a solid brick in this foundation, and we vouch for that.
A good, working, and profitable offer is the result of many days of work analyzing and weeding out dozens of unpromising options. Not only the CPA rate is important, but also the economics, traffic quality, stability, availability of necessary consumables, and scalability potential. It’s a whole strategy, and we at Fellows Team know how to build it from start to finish.
Earnings in affiliate marketing are directly proportional to the experience and skill of the media buyer during the launch and optimization of the campaign. But there is another factor that influences success—the basic setup: the selection of consumables, partners, and, of course, the product. In today’s article, the Fellows Team media buying team will tell you how to choose the perfect offer in iGaming, and no stage of the selection process will be overlooked.
Fellows Team is an arbitrage company that works with the gambling vertical. We drive traffic from the most profitable and competitive sources:
(I suggest inserting the Fellows Team logo here)
Over the course of our work, we have gone from blindly selecting offers to testing all offers and choosing the best ones based on clear statistical data. Now we will tell you what steps you need to take to get a good, commercially profitable offer with all the prospects for scaling.
We don’t need to run between verticals, because we only work with gambling. But even here, the choice lies between hundreds, if not thousands, of available offers, which in this case are online casino sites. How will we choose between them? First, let’s find out the following:
This is only the first stage, but after it, we can already discard most of the options: some do not accept our traffic, some do not have the necessary GEOs, and so on. As a result, we are left with a greatly reduced pool of offers, and we move on.
We need to find out the details of the offer in three aspects, and this is a great opportunity to talk more about each of them.
First, each offer has its own payment model, and sometimes there are several. Let’s recall the classic options:
We are interested in the base cap rate and upsell conditions. Naturally, we will immediately clarify the limits on the cap per day, month, and any other period, whether there is a test period, or whether the cap is issued immediately. Finally, it is important to understand the speed and stability of payments: with intensive floods, this factor directly affects the payback period.
Delving deeper into the website of the proposed offer, we immediately note for ourselves:
While studying the offer, we communicate with the advertiser and note many nuances along the way. It is important to us how quickly and efficiently the partner responds to our questions and whether they are ready to provide sufficient technical support. In addition, we study reviews of the product from other teams.
After such a large-scale and comprehensive study, the number of potential offers becomes even smaller. And we are ready to move from theory to practice.
Having selected several potential offers, we are going to conduct initial testing. It will also take several steps.
So, we’ve come a long way, and in the end, we’ve probably ended up with only one or two working offers. And that’s okay. In traffic arbitrage, quality prevails over quantity: among many weak options, there will always be a good offer, but to choose it, you will definitely need to run tests.
When working with arbitrage offers, a lot depends on the quality of consumables. And while accounts and proxies are fairly straightforward, finding a good payment system is quite a challenge. We found it based on our experience working with many sellers — it’s COLIBRIX PARTNERS.
Using the example of these guys, we show what criteria the ideal platform for issuing virtual cards should have:
Even when selecting a good offer, you need to figure out how to get on it without any losses. COLIBRIX PARTNERS cards are a solid brick in this foundation, and we vouch for that.
A good, working, and profitable offer is the result of many days of work analyzing and weeding out dozens of unpromising options. Not only the CPA rate is important, but also the economics, traffic quality, stability, availability of necessary consumables, and scalability potential. It’s a whole strategy, and we at Fellows Team know how to build it from start to finish.