Germany — geo overview

Germany is one of the world’s leading countries with a high level of income and quality of life. Many newcomers to arbitration are afraid to enter this market, believing that it is already saturated and that competition with experienced arbitrators is impossible. However, this opinion is wrong. Germany is currently providing significant traffic in the gut segment, and everyone has the opportunity to get their share.

Advertising campaigns for the German market are worth launching in any case. In this review, we’ll look at the key features of geo, what’s important to consider when launching campaigns, and which traffic sources are best to use at the beginning.

Germany: basic information about geo

Germany is a prosperous country with a stable economy and high living standards.

• The population is 84.2 million people, and 90% actively use the Internet.
• Main cities: Berlin (capital), Hamburg, Munich, Cologne, Frankfurt am Main, Stuttgart, Dusseldorf, Dortmund
• Currency: Euro
• Average monthly income: €2,260.
• Official language: German.

Popular gut offers in Germany

Almost all areas of the gut are in demand in Germany. Let’s analyze them by audience:

Women in Germany are independent, purposeful, career-building and health-conscious. Among the products of interest are body shaping and rejuvenation products, skin care cosmetics, and tooth whiteners.

The male audience also actively responds to offers related to weight control. Traditional German cuisine, which contains high-calorie foods such as sausages, pastries, and beer, contributes to weight gain. In addition, Germany is known for its openness in matters of morality: sites such as Pornhub and Stripchat are among the top 33 most visited in the country. Therefore, products for men’s health and adalt-nutra are in high demand here.

Elderly people, regardless of gender, are interested in joint pain relief products, as well as drugs for hypertension, diabetes, and varicose veins. The average age of German residents is 44 years old, and since then, health problems have become increasingly relevant.

Target audience and buying habits

German citizens are actively engaged in online shopping. On average, Germans spend about 165 minutes a day on the Internet, not counting working hours. The majority of users access the network from mobile devices, but there are also those who prefer desktops for comparing products.

The most popular payment methods are SS and COD. The country has a well-developed system of payment terminals, and there are no difficulties with card payments. Buyers trust high-quality ads that remove all possible objections. Before making a purchase, they carefully study reviews, look for social proof, and check the reliability of offers.

Rationality and order are the main values for this audience. The importance of instructions and precision of wording are of particular importance. Germans usually plan their purchases carefully and rarely make impulsive purchases.

The main sources of traffic

The majority of users who make online purchases in Germany are actively present on the Facebook platform. In addition, visitors often notice attractive offers on various web resources while browsing, which makes teaser networks quite popular.

According to Similarweb, the most visited websites that attract the largest audience flow are also:

• Google
• YouTube
• Facebook
• Instagram
• Pinterest

We recommend that you first pay attention to Facebook and teaser networks, as we can effectively adapt bids to these channels.

Pay attention to well-known news platforms for trend and news stories, such as bild.de, t-online.de, tagesschau.de, n-tv.de and focus.de.

Germany has a significant number of immigrants, as the country is the second most attractive country for permanent residence after the United States. To avoid unnecessary costs for impressions, it is better to set up targeting according to the language preferences of the device, choosing German.

Approaches in creative for Germany

Let’s look at some creative strategies and ideas that are worth trying out in advertising materials and have been successfully used in arbitration:

• Non-traditional ideas. In Germany, advertising can surprise with its creativity, contrary to the opinion of German pedantry and modesty. Spectacular and unusual concepts in design and storytelling can attract more attention. Don’t be afraid to conduct bold experiments.
  
• New format. Germans tend to trust news resources and expert articles more than little-known bloggers. Creating a prelisting in the form of an authoritative publication with a quality article, confirmations, and certificates can be a successful strategy.
  
• Rational approach. Advertising materials should be informative, provide accurate and reliable data. It is important to work out the arguments carefully to make them look logical and convincing.
  
• High quality of visuals. The more professionally executed creative and landing pages are, the better. Attractive design and high-quality photography play a significant role in attracting the audience. We recommend contacting professionals to create creatives to avoid a superficial approach and copying materials from spy services.
  
• Extracting benefits. Germany has high tax liabilities and expensive utilities. This means that spontaneous purchases are not normal. Customers need to see clear benefits and savings. Discounts, promotions, and bonuses can significantly increase the attractiveness of the offer. You can also use deadlines to create a sense of urgency and benefit.
  
• Patriotism and cultural elements. The Germans are proud of their country and traditions. Use personalization focused on the geography and cities of Germany, show flags and local attractions. Incorporating elements of situational marketing, such as mentioning festivals such as Oktoberfest, can also be effective.

Examples of creatives

Conclusion

Germany is a productive geo for those who are looking to develop in the gut or are already working in this market and want to increase volumes. This country offers excellent opportunities for scaling. The audience here is active and loyal, willing to buy goods according to COD and SS models. All key nutra categories are available, and the main advertising channels for Germany are Facebook and teaser networks. Do you have any questions? Our specialists are always ready to provide recommendations and insights for effective filling!