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New investment case on the Ukrainian market attracts attention of experts: fund NetSolid Investments announced a strategic partnership with the media buying agency GOATS. This decision becomes especially interesting against the backdrop of a general resumption of activity in the Ukrainian tech ecosystem.
The investment agreement provides not only funding but also comprehensive support for the agency in achieving its ambitious goals. Stanislav Dobrev, Managing Partner of NetSolid Investments, emphasizes that the deal is aimed at scaling the business several times.
Key areas of cooperation include:
According to Dmytro Lizanets and Vadym Kuzmytskyi, founders of GOATS, the partnership opens up new opportunities for raising quality standards in performance marketing. And you know, it’s easy to believe!
NetSolid Investments represents a smart money model – a combination of investments with expert support and mentoring. Since its inception, the fund has invested in many projects of various sizes, from Tips.gg to PromoRepublic.
The investment focus includes:
The Fund is ready to support entrepreneurs at all stages – from venture building (up to $50 thousand) to Series A (up to $1.5 million). This approach is especially relevant in the context of the recovery of the Ukrainian startup ecosystem: in 2024, the total investment amounted to $ 462 million, which is 120% more than in the previous year. So we hope that 2025 will not lag behind, but rather bring even better results.
GOATS Agency was created by a team of media buying pros with over five years of experience in performance marketing. The name of the company symbolizes ambition – “Greatest of All Time”. The sound already adds some impressions and confidence.
Dmytro Lizanets brings to the team experience in Microsoft and managing a crypto trading team of 150+ employees. His expertise in networking has allowed the agency to establish cooperation with top market specialists.
GOATS advantages in the market:
The deal takes place in a favorable investment environment. Ukraine’s startup ecosystem is doing quite well despite the full-scale invasion: according to the Global Startup Ecosystem Index, Ukraine has risen from 46th to 42nd place, showing the fastest growth among countries in the 41-50 range.
Performance marketing is becoming a key driver of digital industry growth. According to research, this segment shows ROI of 200% for PPC advertising and up to 4200% for email marketing. That’s why agencies that can combine creativity with analytics are becoming especially attractive to investors.
The Eastern European media market is projected to reach $20.1 billion in 2025 with a CAGR of 7%, which is ahead of some other global indicators. This creates favorable conditions for the potential scaling of media buying agencies.
The partnership between NetSolid and GOATS illustrates an effective model of cooperation between an experienced investor and an ambitious team. NetSolid brings not only capital but also expertise in scaling digital businesses. GOATS, in turn, offers a proven business model and readiness for rapid growth.
NetSolid’s experience in supporting companies on the way from idea to profitability is especially valuable – several of their cases have recouped their investments within a year, which is already a great indicator. This proves that GOATS will receive not only funding, but also a certain “roadmap” to achieve top positions in the market.
The agreement can become a catalyst for similar partnerships in the Ukrainian market. We believe that it will demonstrate how combining the right financing with mentorship creates a great basis for success in the digital industry.