Neural networks in nutra: what can they do and are they useful?

Midjourney has recently become temporarily free (unfortunately, it’s not anymore!) and got its own website. Now there’s no need to bother with Discord anymore, especially if you’re not into games. But even before this event, it was noticeable that arbitrage specialists were increasingly using neural networks. And the point is not only that it speeds up the processes but also allows saving on designer services. In this article, we will talk about what neural networks can do, how buyers can use them, and whether it is worthwhile to take it up at all.

How to write a good promo

What should queries look like to create creative in the field of gutra?

1. Write in English. Even if you don’t speak the language perfectly, just translate your pitch through any online translator and the result will be much better. The most accurate option for this is the Deepl translator.
   
2. Select the main object of the image. It can be, for example, a fruit, such as a banana, or a person. After that, add details: pose, age, gender, location, clothes, their color, background, etc.
3. Add more adjectives. The more details you provide, the better, but try not to overload the query with too many descriptions to avoid confusing the neural network. Also, avoid negative forms. For example, instead of “girl without rashes”, it is better to write “girl with clear skin”.

How to write a gut feeling creative prompt?

Those interested in neural networks have probably already noticed that some large companies are now actively looking for specialists to fill the position of a promo engineer. This is not just a trend – this profession requires special skills, as the result depends on how well the request is formulated.

So, in our case, the best step would be to start by using Chat GPT. We decided to test two options: write a promo in the form of a text with specific wishes and instruct Chat GPT to analyze the creative based on the materials from SPY.

This is how our request looked like:

This is what Chat GPT gave us:

“Create a striking advertising image for Coradeluz, a supplement to reduce hypertension in Mexico. The scene should include a Mexican doctor in a white coat, confidently working with modern medical equipment, including a CT scanner, scanning a patient. In the background, highlight the internal processes in the blood vessels, showing healthy and blocked arteries. Place a heart rate monitor nearby, showing a steady, healthy pulse. The overall tone should be calming and focused on improving health, with a slight emphasis on the Mexican cultural context through the doctor’s appearance and the warm, welcoming atmosphere of the clinic.”

Which neural networks to use

I would like to show everything on the example of Midjourney, but unfortunately, it has become paid again. Therefore, let’s pay attention to those services that still provide services without payment. Many bloggers specializing in neural networks call Leonardo AI the “Midjourney killer”. Why not test it in practice? Let’s give it our sample code and see the result!

Registration is standard, via email, and we are given 150 credits at the beginning. In the screenshot below you can see an example of a job that “cost” 24 credits.

What happened after the first sample: you can immediately see the problem with the fingers, there is too much red color, the doctor’s coat looks unnaturally bright, and the face is completely unrealistic. This picture would definitely not have passed Facebook’s moderation.

Second problem: again, there is an excess of red color, and the lettering is too bright. This work will also not pass moderation, and if it does, you will have to hide the speaker’s face to make it recognizable.

We still have some credits left, so let’s try to adjust the amount of red and make the image more realistic.

Unfortunately, the result was not impressive again. We decided to abandon the phrase about “a famous figure in Mexico” because it creates some chaos. We also clearly told GPT to avoid the red color.

The new and final promo looked like this:

And here’s what happened:

At last, we got quite “clean” options that can be used as a basis for further improvement.

Conclusions

The combination of Chat GPT and Leonardo AI can be safely used in arbitrage. When creating a prompt, it is better to give GPT clear instructions on Facebook’s moderation restrictions. This will help you find something that will work faster.