Not a replacement, but a support: how to use AI to enhance design

Not a replacement, but a support: how to use AI to enhance design
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A short time ago, AI was used as a mere entertainment, but today it is an indispensable tool for many, including designers. We have collected the main tips on how to use AI for designers in this guide. Read it to keep up with the trends and present high-level works.

Will AI replace designers?

Let’s start with the most exciting question. Artificial intelligence can significantly speed up the creative process and help visualize even the most daring ideas. However, AI is a tool, not a substitute for humans. The main decisions, such as idea development, selection, and refinement, still remain with the designer.

What can be done with AI?

Next, let’s consider Midjourney. The only limit to the use of this AI tool is your imagination. With Midjourney, you can replace stock images and convey your idea more accurately. I usually use it to create:

Additionally

  • photos,
  • 3D objects,
  • illustrations,
  • mocaps,
  • stickers, icons, patterns, etc.

How to create promos

Where to start?

To get a high-quality result, it is important to have a clear idea of what you want to get. If your project requires images in a single style, the first step is to find the right promo or method. Then you can apply this method to create similar designs.

For example:

Let’s take a project about a fictional world where a global flood occurred and the Earth was flooded by 80%. This affected fashion, architecture, and culture. We choose photos of interesting fish and ask AI to create clothes, people, and buildings based on them. All images are on a black background.

Not a replacement, but a support: how to use AI to enhance design

You can also maintain a unity of style by using illustrations by a specific artist/photographer.

4 useful features of Midjourney

  1. The /describe command
    This command describes the image, helping you to find a close match for your query. But remember: AI doesn’t have a “Make it pretty” button, so sometimes the result requires additional processing.
  2. Editor
    This function allows you to select a fragment of the image and change it if, for example, a character has an extra finger. You can adjust the promo by adding or changing details.
  3. Using references
    Often, AI fails to accurately render the desired object, so adding a picture can improve the quality of the result.
  4. Composition parameters
    By default, Midjourney creates a static composition, but for interesting shots, you should specify specific parameters (ground-shot angle, bird eye angle, etc.).

Design and neural networks: promos for inspiration

We present a selection of some more promos from designers:

Not a replacement, but a support: how to use AI to enhance design

  • 3 flowers in a transparent bag, shot on a film camera; the bag is hanging on the hand of a girl wearing a gray-beige blaze

Not a replacement, but a support: how to use AI to enhance design

  • Giant inflatable flower in the center of an empty street in New York City, captured on Snapchat in 2018.

Not a replacement, but a support: how to use AI to enhance design

  • Handsome humanoid albino robot in silver chrome armor, with pink hair, dragon wings, hands on head, looking at the camera, detailed skin and eyes, hyper-realistic Lady Gaga style photo.

Conclusion

The development of AI is incredibly fast, and every day it takes on more routine tasks: moving, building up the background, adapting layouts, and even more. Ignoring these opportunities is a waste of time and a chance for inspiration. So, use AI to save time on routine tasks and free up space for new creative ideas.

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