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There are some things in the Ukrainian affiliate community that really annoy affiliate professionals, so you decided to survey affiliates and share their honest answers. So that you can experience this beauty too: “Geez, it’s good to know I’m not the only one who thinks this way.”
Affiliate managers are people who balance the needs of affiliates and the requirements of the company every day, resolve conflicts, analyze statistics, and try to maintain healthy relationships with all parties. So let’s find out what really pisses them off in their work: from banal unrealistic expectations to serious communication problems.
“Go to match for 3 minutes” has become a real meme among affiliate managers. Artem CPA, IGamePanda affiliate manager, notes this problem as one of the most annoying. These “quick” calls often drag on for an hour, disrupting plans and distracting from other important tasks.
“I won’t tell you the source, but give me the best terms” is a phrase that annoys Oksana Ignatyuk, Senior Affiliate Manager at DO IT Partners. Affiliates often demand the best conditions but do not disclose where the traffic will come from, which makes it difficult to assess risks and plan campaigns.
A long response with an excuse is especially annoying: “Sorry, the chat went down”. If you agree with Artem CPA, raise your hand. Still, it’s good to keep important team chats pinned and in sight so that they don’t “fall out” when you need them urgently.
Valeria from Wild Wild Partners, based on her experience as an Affiliate Team Lead, highlights several critical points. The most annoying thing is when they ask for higher bets than for a full-fledged slot, knowing that the payback will be very poor. This creates false expectations among partners and spoils long-term cooperation.
It is also annoying when teams collect a lot of capitals and then do not launch anything. Or when we agree to a slotting deal and then crash approaches are detected – don’t do that.
Affiliate Manager Danya from GamBeat describes the annoying situation: “Today there is a working offer, and tomorrow it is on the stop because we have poured all the budget and are waiting for the expansion from the advertisement (sometimes it takes a couple of days).” This is especially annoying when a partner is looking for a certain brand of asap, the team gets the best conditions, and the banner delays the launch for a whole week.
Head of Affiliate Anastasia from AffPro identifies the key problem: “Everyone dreams of high stakes and no KPIs at once. And how to cast a test capture according to the standard and show the quality? This is a fundamental problem of the industry – affiliates want to maximize profit immediately, without understanding the need for testing.
“I urgently need to transfer traffic! Give me an offer right now, at 2 am!” – and then we dream of getting more than two clicks after an SOS request. Anastasia, Head of Affiliate, emphasizes the absurdity of such situations when the urgency does not correspond to the real results.
Affiliate manager Bogdan from V.Partners highlights the problem of affiliates who “promise tons of traffic but disappear like magicians”. This creates confusion in planning and resource allocation, and a logical dislike of the person appears because of his empty promises.
Valeriia from 1win Partners talks about the problems at conferences: “At conferences, 90% of the conversations are ‘Let’s do something’, and 0% of the results are afterwards.” This shows the superficiality of many professional contacts in the industry, and we don’t want that. Let’s do something cool when we talk about it, without vain hopes.
Another problem is “partners who are offended if you don’t have a drink with them at the afterparty.” Professional relationships should not depend so much on participation in informal events, because first and foremost, “work is work.”
“You invest in a product, and people only ask ‘when is the next party from your brand?'” – this reflects the problem when attention is focused on entertainment rather than business results. Cool niche parties are great, but let’s not forget about the “deeper” issues.
“And of course, fraudsters are the most annoying” – Affiliate Team Lead Valeria from Wild Wild Partners summarizes one of the most serious problems of the industry. Fraud traffic not only causes financial damage but also undermines trust between all market participants.
Some partners “take offers under specific agreements, and drive traffic through prohibited brands or keys”. This creates risks for all parties and can lead to blocking or penalties, which we definitely do not need.
Bohdan draws attention to “the lack of good communication between business units to identify needs and achieve cool goals.” This is an internal problem of companies that directly affects the work of affiliate managers.
It is not very good when people start their way in affiliate marketing immediately by registering for an affiliate program with the question “how to make money quickly?” instead of fully reading/viewing at least the knowledge base that is available on the Internet. This increases the burden on more experienced managers who have to explain basic things because someone has been banned from Google to read it themselves.
Artem CPA shares his disappointment: “It’s annoying that I get passes to all burgeoning side events, but I can’t go. This is sad because the restrictions we have now due to the full-scale invasion also affect professional development.
The CPA also highlights situations “when they can’t tell me where my contact is from and call me brother”. This reflects the problem of unprofessional communication in the industry, where familiarity often replaces business relationships when there is no level of intimacy or camaraderie.
We hope that you found the answers of affiliate managers interesting and felt the rays of support that you are definitely not alone in your experiences. Every day, managers face a wide range of problems that require not only professional skills but also considerable emotional stability, so you can definitely be proud of yourself.
We are glad that despite all the challenges, the professional affiliate managers we value find ways to adapt and continue to work effectively in this dynamic field. And understanding the problems highlighted can help both partners to be more conscious in their work and companies to improve internal processes and support for their managers. After all, success in affiliate marketing depends on the quality of relationships between all participants in the process.